Aayushmaan Singhal

• Responsible for effective internal communication in India
• Collaborate with various businesses in conceptualizing, identifying messaging formats and executing the same to achieve desired objectives
• Drive employer branding campaigns focusing on talent attraction through social media content
• Manage crisis communication efforts.

Why?

Throughout the COVID-19 pandemic, we have all faced many challenges. However, I utilized this time to contemplate my aspirations and ambitions. I feel fortunate to have had the opportunity to pursue one of my passions during this period, which involved working with dogs. I completed professional courses on dog obedience and training and had the privilege to train a few dogs.

I was able to :

• Collaborated with fellow trainers to develop new strategies and approaches to train
• Offer guidance on selecting suitable equipment such as leashes, collars, and harnesses that promote proper handling techniques while walking or training dogs.
• Impart valuable knowledge on nutrition and exercise routines to clients, contributing to overall canine health improvement.
• Enhance dogs'' obedience levels by implementing customized training programs tailored to their specific needs.

This experience enabled me to learn from some of the most adept trainers in the country. I take pride in myself for taking this step forward and using the pandemic as a chance for personal development.

Areas of responsibility:

• Internal communications - collaborate with various businesses in conceptualizing, identifying messaging formats and executing the same to achieve desired objectives.

• Internal events - end to end execution, collaboration with a cross functional teams and event agencies to execute virtual internal events and town halls. Conducting virtual employee town halls and R&R events.

• Digital Communications - with a focus on attracting the best talent and generate awareness of the brand was responsible for initiating the groundwork to set-up the India LinkedIn page and work on the digital strategy and content buckets for the organization.

• Employee engagement - with a focus on physical, social and mental wellness - collaborating with the wellness partner to drive initiatives for employees.

• Driving Inclusion and Diversity initiatives - Work with various business resource groups on India I and D strategy. Provide necessary support from a communication standpoint to generate awareness and drive various programs.

• Corporate Social Responsibility - Creating and executing plans that align with the company's CSR policy to support its social responsibility goals. Assessing, analyzing, and suggesting fresh CSR initiatives while also promoting employee participation in volunteer programs.

Additionally, worked with the US counterparts in the roll-out of global programs such as Workday implementation and Global R & R initiatives.

Areas of responsibility:

Internal Communication

• Development and execution of annual internal communications calendar
• Developing content for various In-house publications, regional newsletters, and global intranet portal
• Conceptualizing, executing, and providing content support to various indigenous and cross-functional teams.
• Strategizing and developing content for key In-house campaigns touching across the various communication medium
• Generating video content for internal programs and stakeholder communication
• Providing relevant support for the rollout of Global and Regional campaigns
• Drafting communication for CEO and senior management team members
• Working closely with event/design and printing agencies for various internal local and global events

External Communications

• Strategizing external communications calendar for both corporate and brand profiling: drafting and disseminating press releases/holding statements/infographics/global DPDHL reports for various events.
• Organizing and managing press conferences, engaging with key editors and senior correspondents for CEO RBMs, spokesperson profiling by working closely with senior management on developing content for various media story outlines and thought leadership forums.
• Creating communication strategies by working closely with India and Global Marketing Communications and Sponsorship teams on all brand partnerships
• Working closely with the public affairs team on key industry challenges and developing news items for print/digital media, developing media stories in line with the message house to ensure effective communication to establish brand promise and differentiation in Tier 1 and 2 cities.
• Working closely with the Public Relations agency on various events/projects/media pitches, collaborating with the regional communications team for all necessary approvals, media stories and AEPC/Global CEO visits, providing ground support to the Regional/Global communications team during the launch of key media engagements.

Social Media Management

• Developing a communication calendar in coordination with the Marketing Communications team
• Designing content strategy and campaigns in line with the platform-specific needs
• Ideation for customer campaigns, sponsorship led fan and influencer engagement along with employer branding initiatives.

Corporate Social Responsibility

• Developing and implementing strategies in lines with the companies CSR Policy to reinforce the company’s social responsibility objectives.
• Identify, evaluate, and recommend new CSR projects.
• Designing employee volunteering calendar and ensuring execution of EV campaigns Working closely with the regional teams on various Global partnerships in India, meeting volunteering, community objectives and various cross-businesses employee engagement activities

Key Projects Undertaken

• Defining 'North Star' under the global CSR pillars for DHL India's CSR strategy. This initiative was carried out with the help of a CSR consultant and the committee, which enabled DHL to define key thematic approaches for investments under the globally mandated CSR themes.
• Get Airports Ready for Disaster' (GARD) program - Conducting media events as a part of DP DHL's global partnership with the U.N. for the 'Get Airports Ready for Disaster' (GARD) program. The events were conducted in coordination with the regional communications team at the inaugural workshop at Guwahati, followed by Chennai.
• Employee Engagement/Volunteering program - Conducting various pan-India employee volunteering initiatives with NGO partners under the Employee Engagement/Volunteering program. DHL also published an annual volunteering calendar, resulting in a year-on-year increase of 15% in employee volunteering.
• DHL Asia Cup-Being a part of a three-member team responsible for the India contingent at DHL's Regional football and cheerleading tournament, DHL Asia Cup. As part of the role, the team built an internal communication campaign to drive participation and employee engagement across communication mediums within DHL's network.
• DHL Yellow Yoddha campaign during COVID-19

Areas of responsibility:

External Communications

• Responsible for development of annual communication plan and budget
• Ensuring brand standardization and developing new media for various customer touchpoints
• Developing effective communication mix for various campaigns in coordination with media agencies
• Responsible for continuous development and updating of company’s website and corporate films.
• Development of Public Awareness Communication for all media channels (Radio, print, A/V
• Preparing annual advertising briefs for various marketing communication activities/campaigns

Internal Communications

• Content creation for internal publications (In - House journals, Intranet, annual diary & report, safety snippets for employees, monthly updates, etc.)
• Planned, executed, and coordinated internal events in collaboration with the Human Resources department.
• Developing and executing employee engagement initiatives to enhance employee participation.

Public Relations and Crisis Communication

• Write press releases and notes.
• Be responsible for creating and sharing all official corporate communications with the press.
• Support media spokesperson for various publications to promote the organization's mission and business plans.
• Develop crisis communication training modules and conduct mock media interviews for senior and mid-level management in coordination with a public relations agency.
• Provide regular crisis communication training to employees.

Social Media Management

• Monitoring Facebook and Twitter handles in coordination with the Public Relations agency.
• Content generation and ideation for social media campaigns
• Providing timely feedback/response to customer posts

Corporate Social Responsibility

• Developing and implementing CSR programs in lines with the company’s CSR Policy and objectives.
• Assisted team in identifying, developing, and designing CSR Programs as per the new Company Act.

Key Projects Undertaken

• Anchored a project developing a strategic communication plan to be incorporated in the corporate communication policy of the organization.
• Developed and executed implementation of the new corporate identity.
• Driver of various brand building initiatives such as rebranding of fueling station, developing consumer Mobile Application etc.