Aayush Totuka
Key Account Director | Manufacturing, Sales & Strategy | Author
Summary
Dynamic professional with a proven track record as a key account director, leveraging strategic vision to excel in gemstone manufacturing, sales, and strategy leadership. Accomplished author of a nationally recognized fiction book. Adept at driving business growth through innovative solutions and comprehensive market insights.
Overview
5
5
years of professional experience
Work History
Manufacturing, Sales & Strategy
Aayush Gems
07.2021 - Current
- Contributed to the initiation of manufacturing and cutting processes for over 10 new semi-precious stones from 2022 to 2023.
- Successfully onboarded new gemstone buyers from the USA, Japan, and Thailand for the mentioned stones.
- Conducted a comprehensive market study to analyze and identify potential local buyers, strategically expanding the client base within the domestic market.
Key Account Director
Qrius Creative Labs
07.2020 - Current
- Creating content, social, and digital campaigns, calendars, pre & post launch strategies, and executing them for Top Banks, Fintechs, Lending companies, and more.
- Driving content marketing for India's top BFSI brands. As Account Director, I managed 100+ projects, 100+ creators and 10,000+ outputs. Our revenue grew 2x in FY 2021, 3x in FY 2022.
- Assisted in transforming the agency from content to digital, social, and ad production by hiring resources and crafting screenplays for clients.
- Achieved the milestone of becoming the youngest Account Director in Qrius's history at the age of 20.
Summer Intern
Vodafone Idea Limited
04.2019 - 06.2019
- Branding Consultant - Operated within the firm's Branding Division.
- Diagnosing causes of Low Brand Salience and devising Unconventional strategies to address it.
Education
BBA - Business Administration
Christ University
Bengaluru, India 04.2001 -
AISSCE (Class XII) -
Neerja Modi School
AISSE (Class X) -
Neerja Modi School
Skills
Market Analysis
Network Development
Key Account Management
Writing
Staff Management
Innovation
Content Creation
Campaign Planning
Hobbies & Achievements
- Authored a nationally recognized fiction book, 'Lies Love & Lamenting', reaching the Top 20 on Amazon Kindle worldwide in 2023.
- Achieved the 2nd position as the Best Parliamentary Debater in the BBA category in the 2018 University Rankings.
- Led the Table Tennis States Team as Captain, securing the 2nd position in 2015.
Timeline
Manufacturing, Sales & Strategy
Aayush Gems
07.2021 - Current
Key Account Director
Qrius Creative Labs
07.2020 - Current
Summer Intern
Vodafone Idea Limited
04.2019 - 06.2019
BBA - Business Administration
Christ University
04.2001 -
AISSCE (Class XII) -
Neerja Modi School
AISSE (Class X) -
Neerja Modi School