ABDUL MALIK
Betim Bardez
Summary
Dynamic Key Account Executive with a proven track record at Pidilite Industries Ltd., excelling in account development and stakeholder engagement. Recognized for achieving significant sales growth and delivering impactful product presentations. Proficient in Microsoft Power BI, I leverage market analysis and relationship management to drive business success and foster collaboration.
Overview
10
10
years of professional experience
Work History
Key Account Executive
Pidilite Industries Ltd.
Goa
02.2022 - Current
- Hold ownership from Project lead generation till project completion/ Order Servicing
- Responsible for entire process / steps working that includes right from Project identification / Lead generation, developing rapport with purchase department of builders/ Interior contracting firms/ Stake holders like Influencers , contractors , Applicators / linked project distributors etc
- Work closely with MSP/PLUB/One Pidilite team/specification team to get an entry in Builders segment
- Handling Project distributor and align them to achieve the sales Goals
- Discussion of monthly and weekly updates from team about Architects, Builders and Key Business Contractors and providing them guidance about conversion of new accounts and for the closer of contractor’s schemes
- Product presentations at contractor’s conference meeting and making them understood right product at right surface with a right mythology and explaining them benefit of it
- Discussion of market updates with hierarchy on weekly basis keeping the track of targeted business of Key Accounts and contractor schemes
Cluster Market Development In-charge
Pidilite Industries Ltd.
Goa
01.2020 - 01.2022
- Responsible for planning and execution Of Market Development activities for the CC range of products for the quarter/month as per the guidelines from HO
- Ensuring the KPIs Of market development modules are being met
- Working on leads & generate business through End Users
- Applicators
- Architects & Engineers
- If cluster has PIL World town, working in PIL World basis HO guidelines End user/ Influencer
- Ensure regular updation, up Gradation of user and the addition on new user database in iTrakJM.Power
- Validate the TG- Pre and post meet
- Coordinate with TSI and handle complaint reported at the site Market Research & insights
- Market insights & feedback
- Insights and update on Competition Product Launch
- Involve into the launch and to-launch Of new/young products within Cluster
- Actively coordinate and conduct outdoor field marketing activities specific to cluster requirements
- Track & Plan for POS with Optimum use Of available POSM
- Allocate and ensure dispatch at WSS TTY
Project Sales Officer
Asian Paints Ltd.
10.2017 - 12.2019
- Having core experience projects sales of visiting new sites cold call visits new contractor’s enrollment keeping track of all the follow up sites and ongoing by maintaining Index Sheet
- Product presentation at CHS visits and builders points about the new ranges of Smart Care Products
- Maintaining the Product penetration tracks as per decided KPI and follow with the contractors accordingly
- Keeping the track of weekly and monthly targets to achieve the targets prior to the month ends
- Follow up the sampling teams of physical samples at builder and CHS sites
WPA
Asian Paints Ltd (Easy Colour Homes Solutions)
08.2015 - 10.2017
- Site Inspection to identify the source of leakage using with Recommended Mech Tools
- Calling the customer to fix appointment after receiving the leads from the department
- Assigning the right contractor as per the site condition
- Work in progress site visit for quality control to check the ongoing process is done perfectly
- On site training of contractors for waterproofing work
- Business target and number of site target achievement
- Maintaining NPS rating of waterproofing sites
- Two Game Changer Awards In Asian Paints
- 1
- For Cracking 1st Highest Value site of Waterproofing with 10 NPS
- 2
- For Converting and Executing Highest value Waterproofing site (RK Polymer) with 10 NPS
- TWO TIMES ROTS AWARD FOR PENETRATION OF MAXIMUM NUMBERSS OF MECHTOOLS IN THE MARKET WITHIN LAUNCH OF 15 DAYS WITH HIGH VALUE
- HOTEL SITE CONVERTED WITH THE POT VALUE OF 80 LAKHS WHICH WAS GOING ON WITH COMPETITORS SINCE 15YEARS In Project Sales
- National level award winner for waterproofing Services
- Got President Appreciation award for the maximum growth in secondary sales in Dr
- Fixit
- Got Nominated in Fixit Connect success story session for cracking a reoccurring Vainaar Homes Builder who is having more than 36 ongoing sites and penetrated Exterior Acrylic and cementitious products
- Two times awarded with Chairman’s appreciation certificate
Education
MBA - marketing & Finance
Babu Banarsi Das Northern India Institute of Technology and Management
Lucknow, UP01.2014
Graduation -
Veer Bahadur Purvanchal University
Jaunpur, UP01.2012
Skills
- MS OFFICE
- Account development
- Microsoft Power BI
- O9
- Account management
- Product presentations
- Market analysis
- Team collaboration
- Business development
- Stakeholder engagement
- Technical training
- Relationship management
Accomplishments
- Two Game Changer Awards In Asian Paints.
- 1. For Cracking 1st Highest Value site of Waterproofing with 10 NPS.
- 2. For Converting and Executing Highest value Waterproofing site (RK Polymer) with 10 NPS.
- TWO TIMES ROTS AWARD FOR PENETRATION OF MAXIMUM NUMBERSS OF MECHTOOLS IN THE MARKET WITHIN LAUNCH OF 15 DAYS WITH HIGH VALUE.
- HOTEL SITE CONVERTED WITH THE POT VALUE OF 80 LAKHS WHICH WAS GOING ON WITH COMPETITORS SINCE 15YEARS In Project Sales.
- National level award winner for waterproofing Services.
- Got President Appreciation award for the maximum growth in secondary sales in Dr. Fixit.
- Got Nominated in Fixit Connect success story session for cracking a reoccurring Vainaar Homes Builder who is having more than 36 ongoing sites and penetrated Exterior Acrylic and cementitious products.
- Two times awarded with Chairman’s appreciation certificate.
Projects
Effect of Advertisement on Consumer Buying Behavior at Volkswagen Automobile Company, Organizing the promotional activities at shopping malls and Petrol pumps by taking prior permissions. Doing experimental marketing activities by meeting with random car owners.
Languages
- English
- Hindi
- URDU
Personal Information
- Date of Birth: 07/18/91
- Marital Status: married
Languages
English
First Language
Hindi
Advanced (C1)
C1
Timeline
Key Account Executive
Pidilite Industries Ltd.
02.2022 - Current
Cluster Market Development In-charge
Pidilite Industries Ltd.
01.2020 - 01.2022
Project Sales Officer
Asian Paints Ltd.
10.2017 - 12.2019
WPA
Asian Paints Ltd (Easy Colour Homes Solutions)
08.2015 - 10.2017
MBA - marketing & Finance
Babu Banarsi Das Northern India Institute of Technology and Management
Graduation -
Veer Bahadur Purvanchal University
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