Abdul Quadir Siddiqui
Delhi
Summary
Affiliate and Mobile App Marketing Specialist with 7 years of experience in performance marketing across CPI/CPA models. Skilled in managing affiliate networks, driving user acquisition, and optimizing campaigns using MMPs like Appsflyer and Adjust. Proven ability to scale mobile apps, ensure traffic quality, and deliver ROI-driven results.
Overview
7
7
years of professional experience
Work History
Affiliate Manager – IGaming (Web & Mobile App)
Paripulse
06.2025 - 07.2025
- Manage and grow a portfolio of web and mobile affiliates across targeting geos for sports betting, casino, and real-money gaming verticals.
- Identify, recruit, and onboard high-potential affiliate partners across CPI, CPS, and hybrid revenue models.
- Execute and optimize mobile app user acquisition campaigns (Android/iOS) and web traffic partnerships with a focus on ROI, quality traffic, and player retention.
- Negotiate competitive commission structures while ensuring alignment with business objectives and compliance standards.
- Use affiliate tracking platforms (e.g., Affise, HasOffers, Income Access) and MMPs (e.g., Appsflyer, Adjust) to monitor performance, detect fraud, and ensure accurate attribution.
- Analyze KPIs (FTD, CPA, LTV, ROI, ARPU) and present actionable insights to improve campaign effectiveness and partner engagement.
- Collaborate with compliance, product, and creative teams to ensure smooth campaign launches, creative updates, and regional adaptations.
- Monitor market trends and competitor affiliate programs to identify growth opportunities and remain ahead in the iGaming industry.
Business Development Manager
Digiaff Technologies Pvt Ltd
05.2019 - 05.2025
- Recruiting and handling Direct Advertiser/App developer account (game, shopping, utilities, finance, betting, gambling, education, lottery etc) by selling company Digital ads & recruiting International Publisher/Network/Agencies for the company
- Creating campaign using Advertisers creative, tracking link, targeting goes, devices in our tracking platform and deliver to the sales team
- Recruiting & Delivering campaign to publisher/DSP as per campaign requirements and achieving the advertisers KPI in terms of Retention, Sales and registration, User acquisition, ROAS
- Monitoring the campaign performance in terms of traffics quality and blocking the sources who deliver BOT clicks, Post attribution fraud, Hijacking etc
- Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues by analyzing data from report
- Negotiate and manage contracts and commission structures for affiliates and networks. Manage digital funnels.
- Working with Ad-Networks and agencies to scale campaign as per budget set by the advertisers & KPI mentioned by advertiser in terms of retention, ROI, ROAS, CR, Registration, LTV etc
- Working experience on Attribution platforms MMPs like appsflyer, adjust, branch, singular, kochava etc
- Working experience on tracking platform like Affise, hasoffer, offers18, everflow etc
- Working experience on Googleads for campaign type mobile app promotion, search ads, display, shopping, video, discovery
- Working experience with DSP platforms like Inmobi, Taboola, Facebook ads, Google ads (search, display, shopping, video, mobile app), DV360, CM360, DMP, DOOH, FloodLight Pixel, Appnext, Applovin etc, OEM platform like Xiaomi, Oppo, VIVO, Transsion
- Finalizing confirmed monthly numbers with advertiser and update to finance team to generate invoice
- Attending events like Adtech, IAS, Affiliate world asia to represent the company and meeting with advertisers and publisher and convincing them to work with our company
- Working experience on campaign format CPI/CPA/CPS/CPR/CPC/CPM
- Monitoring Mobile app performance on Google play console in terms of active users, deposit, top performing countries, CR etc
- Optimize display and programmatic advertising campaigns to achieve target KPIs, including CTR, CPC, CPA, ROAS, and conversion rates.
- Experience in working with Google play console account, publishing and managing mobile app in console account, working experience in google admob to check app performance report etc
- Managing company Inhouse /Own mobile game app which is launched in recent past
Affiliate Marketing Executive
Magictap Solutions Pvt Ltd
03.2018 - 05.2019
- Work with the top performing affiliates helping them to maximize their own earnings and incentivize them to deliver more (help with campaigns, offer promotions, creative etc)
- Find new top- level affiliates/Clients with high levels of relevant traffic, targeted mailing lists etc.
- Negotiate bespoke commercial deals with high- end Affiliates, Analyze affiliate performance and develop key metrics and report back to senior management on performance Organize promotions for events, product launches, special offers etc and disseminate relevant information to Affiliates
- Generating new business ideas and Scale it at the top end.
Education
B.Tech/B.E. - Electronics/Telecommunication
Birla Institute of Technology
01.2015
Class XII - undefined
01.2011
Class X - undefined
01.2008
Skills
- Digital Marketing
- Digital Sales
- Performance Marketing
- Affiliate Marketing
- Online Marketing
- DSP
- Google Ads
- Mobile Advertising
- Adtech
- User Acquisition
- Growth Marketing
- Games
- Ad Serving
- Display Ads
- Programmatic Buying
- Campaign Management
- CPI
- CPA
- Mobile App Marketing
- Ad Operations
Languages
Urdu
Hindi
English
Courses Certifications
- Vocational Training In Basic Technique Of Radio Production & Transmission, 30 Days
- Winter Training For Engineering Students, 30 Days
- Google Ads Apps Certification, 02/2024
Personal Information
- Total Experience: 7 Years 0 Month
- Date of Birth: 11/17/93
- Gender: Male
- Marital Status: Single / Unmarried
Timeline
Affiliate Manager – IGaming (Web & Mobile App)
Paripulse
06.2025 - 07.2025
Business Development Manager
Digiaff Technologies Pvt Ltd
05.2019 - 05.2025
Affiliate Marketing Executive
Magictap Solutions Pvt Ltd
03.2018 - 05.2019
Class XII - undefined
Class X - undefined
B.Tech/B.E. - Electronics/Telecommunication
Birla Institute of Technology
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