Abdul Salam

• Firmographic Data Validation: Verified accuracy of key company-level data points, such as industry classification (NAICS/SIC), employee size, annual revenue, location, and ownership type.
  
• Ensured firmographic responses aligned with survey logic and client specifications.

Database Cleaning and Enrichment:

• Reviewed and validated datasets to remove duplicates, outdated records, and incorrect firmographic tags.
• Ensured that enriched data from external sources (D&B, ZoomInfo, LinkedIn) matched internal quality standards.
• Reporting & Documentation: Created detailed QA reports capturing firmographic data quality metrics, error categories, and process improvement suggestions.
• Compliance & Confidentiality: Ensured all firmographic data collection adhered to data protection policies and client confidentiality agreements.

• Researched industry news and developments related to the company's products or services.
• Conducted competitive market analysis to identify trends and opportunities.
• Determined best methods to meet research objectives and produce useful data.
• Summarized raw data and analyses and made recommendations based on findings.
• Compiled targeted or exhaustive marketing data based on needs of specific research projects.
• Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
• Researched client industry and marketing trends while forecasting company and product needs.