Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Accomplishments
Profile Summary
Timeline
Generic

Abdul Fareed Shaik

Hyderabad

Summary

Regional Marketing Manager with a successful history at LG Electronics India, generating INR 1,500 crores in revenue. Specializes in brand management and data analysis, developing effective marketing strategies that boost visibility and engagement. Proven leadership in managing large teams to surpass sales targets and enhance vendor relationships.

Overview

18
18
years of professional experience

Work History

Regional Marketing Manager

LG Electronics India Pvt. Ltd.
Hyderabad
07.2022 - Current
  • Drove modern and general trade business, achieving annual revenue of INR 1,500 crores.
  • Led team of 887 promoters and 24 team leaders to exceed primary and secondary sales targets.
  • Executed ATL and BTL marketing strategies, enhancing brand activations through data-driven insights.
  • Managed 450 stores across direct and indirect channels, including exclusive brand outlets.
  • Oversaw national projects for AV and HA fixtures, improving retail visibility and product demos.
  • Developed seasonal promotional calendar and multi-media campaigns to maximize ROI and profitability.
  • Directed strategic sourcing initiatives, optimizing vendor management for cost and quality metrics.
  • Crafted regional marketing strategies that significantly increased brand visibility and consumer engagement.

Branch Marketing Manager

Panasonic Life Solutions India Pvt. Ltd.
Hyderabad
08.2021 - 07.2022
  • Managed marketing and sellout operations for Telangana and Andhra regions, addressing complex brand challenges.
  • Supervised a diverse team comprising 5 team leaders, 1 brand promotion team member, 3 associates, and 315 sales experts across various electronics store channels.
  • Developed and implemented promotional schemes and gift offerings to enhance channel coverage.
  • Oversaw display strategies and market share growth in key accounts including Reliance Digital and Vijay Sales.

Strategic Marketing Consultant

Insight Outreach Pvt. Ltd.
Bengaluru
05.2019 - 06.2021
  • Consulted with Mahindra Automobiles to devise targeted marketing strategies across South India.
  • Increased brand awareness through quarterly marketing campaigns and lead generation initiatives.
  • Planned and executed events, including auto expos, dealer meets, and product launches.
  • Designed area-specific marketing campaigns for Mahindra Automobiles and TVS Motors.
  • Identified low-performing markets and developed tailored campaigns for underperforming dealers.
  • Collaborated with sales and marketing teams to align with client's vision and objectives.
  • Organized data collection and lead generation activities to drive sales growth.

Branch Marketing Manager

Samsung India Electronics Pvt. Ltd.
Hyderabad
09.2013 - 04.2019
  • Administered Best Marketing Manager award for Innovation Promotion from 2014 to 2016.
  • Achieved recognition for cost-effective brand visibility initiative in 2018.
  • Executed retail branding, shop branding, and merchandising displays to enhance high-end store image.
  • Managed monthly marketing plans and budgets through Joint Business Plans with partners.
  • Supervised Dealer Co-op budget for maintaining Smart Experience Zones across regions.
  • Led national projects at the regional level while managing South region budget effectively.
  • Conceptualized and implemented retail outlet designs to support brand enhancement initiatives.

Brand Manager

Unitech Wireless Pvt. Ltd.
Hyderabad
07.2011 - 08.2013
  • Executed end-to-end ATL and BTL activities across OOH, radio, print media, road shows, and mall promotions.
  • Oversaw creative and PR agency operations, delivering all branding collateral efficiently.
  • Designed and implemented ultra-low-cost visibility model using push cart branding.
  • Launched 'Subsea Sata' campaign in AP and Telangana utilizing 360-degree marketing approach.
  • Recognized for organizing successful 'RUN for a cause' campaign.
  • Enhanced retail visibility through shop branding, merchandising displays, and high-end store image maintenance.
  • Managed GSB requirements, including maintenance and replacement of retail elements.
  • Coordinated retail rollout and marketing activities to drive brand engagement.

Business Development Manager

DB Telecom Pvt. Ltd.
Hyderabad
06.2009 - 07.2011
  • Executed all merchandising and marketing promotion activities statewide.
  • Collaborated with sales team to implement effective promotional and channel strategies.
  • Conducted peer and competitive benchmarking, analyzing business and market dynamics.
  • Monitored industry developments, maintaining a watch list for ongoing analysis.
  • Analyzed market trends and events, supporting research on strategic requirements.
  • Identified and implemented initiatives for marketing, sales, and growth estimation.

Business Development Manager

Tata Teleservices Ltd.
Hyderabad
08.2007 - 06.2009
  • Oversaw handset sales and activations for AP market based in Hyderabad.
  • Executed business development strategies to enhance territory sales and meet targets.
  • Identified business opportunities, successfully closing deals while monitoring market conditions.
  • Expanded distribution channels by deepening product placement and ensuring channel hygiene.
  • Addressed consumer complaints to enhance customer satisfaction and retention.
  • Implemented promotional activities to support brand building and market development initiatives.

Education

Diploma - Digital Marketing

01.2019

MBA - Marketing & Finance

Osmania University
Hyderabad
01.2007

Bachelor of Commerce -

Osmania University
Hyderabad
01.2005

Skills

  • MS Excel, MS Word, MS PowerPoint, Pivot Table, V- Look- Up & Internet Application, Mobile Solutions
  • Data analysis
  • Brand management
  • Market research
  • Promotional strategy
  • Vendor management
  • Team leadership
  • Sales forecasting
  • Digital marketing
  • Performance tracking
  • Media planning
  • Brand development

Languages

English, Hindi, & Telugu

Affiliations

  • I believe in mentoring the team and uplifting them in their personal and professional lives by conducting open sessions to speak about anything
  • Visit schools and colleges to meet with today's Gen Z to learn from them by listening and observing

Accomplishments

  • Awarded best marketing manager at LG for beach cleaning activation involving a social cause
  • Gain recognition in one of the virtual campaigns for promoting microwaves at Samsung
  • Awarded for best activation manager for introducing ultra-low-cost signage for best brand visibility, the same thing featured in Hindu publication in the year 2012 in Unitech Wireless Limited Company

Profile Summary

  • ~ Strategic Planning ~ Category Management ~ P&L Management
  • ~ Market Analysis ~ Product Launches ~ Cost Optimization
  • ~ Budgeting ~ Vendor & Supplier Management ~ Team Leadership
  • A goal-oriented professional with nearly 17 years of experience in Category Management (General Merchandizing), P&L Ownership (Category & Geography), Strategy Development and Operational Excellence with success in achieving top-line & bottom-line profitability for the complete category
  • Strong business acumen with skills in developing and implementing strategic & tactical business ideas/plans to establish market presence as well as increase revenues and profitability for the General Merchandizing Category
  • Formulated & implemented sales and marketing strategies to improve sales opportunities; developed short & long-term strategic plans including annual business plans, promotion and innovation strategies with P&L & budget responsibility
  • Successful career chronicle in turning around underperforming business and enhancing value of the category by implementing process improvement and creating revenue architecture focused on profitability enhancement
  • Delivered transformational solutions for multiple requirements covering competitive pricing strategies, market analysis, Consumer benchmarking, resource optimization, marketing and product development
  • Change Management: Designing and deploying strategic sourcing & procurement solutions that drive improvement in profitability performance and deliver measurable results within the category
  • Expertise in developing & implementing cost-saving techniques, accumulating substantial savings through Opportunity & Cost Analysis and improving gross margin & revenue
  • Business Leader with excellence in developing strategic alliances with internal stakeholders and international vendors, suppliers & manufacturers; expertise in effectively negotiating, finalizing, developing and implementing contingency plans with vendors, suppliers & manufacturers
  • Exhibited leadership in conducting market analysis through quantitative and qualitative assessment of a market to analyze market volume & value, various customer segments, buying patterns, competition, and economic environment
  • Product Strategist: Expertise in complete product lifecycle activities including concept maturation, product development, risk analysis, cost management, quality management, product launch and other cross-functional activities

Timeline

Regional Marketing Manager

LG Electronics India Pvt. Ltd.
07.2022 - Current

Branch Marketing Manager

Panasonic Life Solutions India Pvt. Ltd.
08.2021 - 07.2022

Strategic Marketing Consultant

Insight Outreach Pvt. Ltd.
05.2019 - 06.2021

Branch Marketing Manager

Samsung India Electronics Pvt. Ltd.
09.2013 - 04.2019

Brand Manager

Unitech Wireless Pvt. Ltd.
07.2011 - 08.2013

Business Development Manager

DB Telecom Pvt. Ltd.
06.2009 - 07.2011

Business Development Manager

Tata Teleservices Ltd.
08.2007 - 06.2009

Diploma - Digital Marketing

MBA - Marketing & Finance

Osmania University

Bachelor of Commerce -

Osmania University
Abdul Fareed Shaik