Abdul Fareed Shaik
Regional Marketing Manager
Hyderabad
Summary
Brief Summary:
Diversified experience in different industries and roles at Telecom, Media and Consumer Durables.
Performance-driven and Innovative Regional Marketing Manager with 16+ years of experience in delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Result-oriented and collaborative professional bringing expertise in brand management, media mix and social media engagement. Detailed-oriented, attentive and decisive professional.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
Regional Marketing Manager
LG Electronics India Pvt. Ltd.
Hyderabad
07.2022 - Current
Retail marketing, Retail Sales, Trade Marketing, Channel sales, Go-to-market Strategy Planning, Product Positioning, Business Development & Brand campaigns
Enhancing brand & product visibility through holistic annual marketing calendar, leading ATL/BTL and digital campaigns including all kind of social media, Google display & search ads; organized large events & exhibitions, driving the use of all marketing tools
Proven track record of Team management, Experience of handling large team of Sales & Marketing (750+ teammates)
Responsible for generating 150 Cr. business on month on month basis and maintaining 35-40% market share in across categories of consumer durables
Successfully instigated several initiatives which involve launch of new product, Same day delivery Same Day Installation, Direct marketing concept called “Free Home demo” in Andhra Pradesh and geo based campaigns
Managed all aspects of marketing including digital marketing, product promotions; content creation, collaborating with the celebrities, local influencers and bloggers to increase online & offline awareness
Effectively managing multiple product portfolio as per organization’s structure
Branch Marketing Manager
Panasonic India Pvt.Ltd.
Hyderabad
08.2021 - 06.2022
- Handled end to end ATL and BTL activities which includes OOH, Radio and Print media, Road shows, Dealer meets, Mall Promotion etc
- Responsible for social media marketing and lead generation campaigns
- Handling a team of 315 Sales experts who are positioned in different channels of Electronics stores in Telangana and Adhara Pradesh states
- To maintain close liaison with other departments in order to ensure good communication and implementation of marketing activities.
- To participate and be involved in the key decision making for the branch operations.
- Led product launches and analyzed data to identify opportunities for improvement.
- Responsible for Branch sellout operations and retail visibility.
- Responsible for display and market share in the key accounts like Reliance Digital, Vijay Sales, Bajaj Electronics, Pai international and Metro cash and carry.
Strategic Marketing Consultant
Insight Connect Pvt. Ltd.
Bangalore
06.2019 - 05.2020
- Consulted with Mahindra Automobiles for various marketing strategies and segment wise product promotion in various territories of south India..
- Increased brand awareness by developing quarterly marketing campaigns and lead generation activities in sync with ATL campaigns, collateral and social media marketing.
- Planned and executed Events , Auto Expo, marketing programs, Dealer meets and new product launches.
- Area wise dealer wise marketing campaign designed for Mahindra Automobiles and TVS motors.
- Assisted in identifying low performing markets and developed suitable campaigns for those specific dealers.
- Achieved client vision and marketing objectives by collaborating with sales and marketing teams of the client.
- Effectively organized, handled data collection and lead generation activities in order to generate sales.
- Conducted market research and reported on clients' competition.
Branch Marketing Manager
Samsung India Electronics Pvt. Ltd
Hyderabad
09.2013 - 04.2019
- Worked at Samsung India Electronics Limited as marketing manager for regional retail, regional Sales & Modern Trade channels of south India.
- Making annual and quarter marketing plan category wise in line with company's strategy and direction.
- Conceptualize, plan and organize events, conference, dealer meets, training programs, workshop and online marketing plans through market research and current market trends.
- Responsible for retail visibility and branding that includes - in-store banding, New store rollout, concept building and merchandising.
- Subject matter expert in designing retail outlets, retail roll out and enhancements by coordinating retail projects with sales team and dealers.
- Evaluating performance & monitoring distributor's sales activities and managing network of channel partners across assigned territories for deeper market penetration & reach.
- Driving sales initiatives & achieving desired targets by developing Distribution/ Retail Infrastructure ensuring ROI and exploring marketing avenues to effectively build consumer preferences to drive sales volumes.
- Key Achievements :
- Awarded for the best initiates done in brand visibility with low cost model in 2018.
- Awarded as the best marketing manager in planning and execution of festive campaigns for three consecutive years (2014,2015 & 2016).
- Received quarterly business award for the innovative market storming activity done to promote AV business in 2016.
- Successfully executed launch of new products (Active Wash Washing Machine, Masala Mode Microwave and Joy Smart TV) at Samsung India defining the strategic framework, planning and execution of the same.
- Stabilized marketing operations in locations such as Hyderabad Vijayawada, Vizag, Tirupati, Warangal and Bangalore by defining marketing strategy via strong product roadmap development, local insights-based communication development and P&L management delivering year on year profitable growth and market leadership position.
Deputy Manager - Marketing & Communication
Unitech Wireless Pvt. Ltd.
HYDERABAD
07.2011 - 08.2013
- My Job is to plan and implement promotions and field marketing activities in the region in line with the overall marketing initiatives and development of regional and local creative work consistent with brand image and values.
Marketing Communication Manager
Unitech
- Handled end to end ATL and BTL activities which includes OOH, Radio and Print media, Road shows, Dealer meets, Mall Promotion etc for south India.
- Responsible as brand custodian where I handled creative agency in designs creative and content for internal and external communication.
- To develop a suitable marketing strategy and action plan for the area consistent with the share and volume objectives of the business.
- To analyze with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.
- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
Trade Marketing Manager
Unitech
- To work closely with sales team and understand on ground marketing requirement at store level and distributor level.
- To develop and manage vendors for signage, merchandising equipment etc.
- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's brand image in the course of conducting various consumer/ trade promotions.
- Assist in and coordinate local level market research activities in coordination with the Area Sales Managers.
- To maintain close liaison with other departments in order to ensure good communication and implementation of marketing activities.
- To participate and be involved in the key decision-making for the regional management.
- Key Achievements
- Designed and Executed Ultra low cost model visibility model in Market (Push Cart branding).
- Successful launch of co branding initiative with other companies and public sectors.
- Successful launch of 'Subse Sata' Campaign across AP & Telangana with 360 Marketing Degree Approach.
- Rewarded for successfully organizing 'RUN for a cause' campaign.
- Strategic location branding to increase visibility across AP & TS.
- Successful launch of Rocket Recharge campaign.
Business Development Manager
Etisalat BD Telecom Pvt Ltd
HYDERABAD
06.2009 - 07.2011
- My role was to responsible for analyzing industry, trade and consumer insight in the territory, identifying opportunities therein.
- Developing growth strategies and ensuring effective execution on ground.
- Responsible for all merchandising and marketing promotion activities in the state.
- Works closely with the sales team to execute visible promotion and channels strategy in the state., Conduct peer / competitive benchmarking and analysis of business and market dynamics.
- Monitor developments and maintain a "watch list" of companies / industries with on- going analysis.
- Analyze and report market trends and events, supporting research on requirements.
- Identifying markets trends and dynamics, market sizing & growth estimation.
- Analysis of the research material and synthesize it into logical analyses using strategy tools and framework to provide recommendations on marketing strategy.
- Preparation of weekly Circle dash board presentation and update it to circle and Marketing Head.
- Monthly preparation of Revenue Analysis, Zero usage and MTBR (Monthly telecom Business review) reports and update to circle head.
- Identification & Short listing of Vendors for various launch activities, Flex printing, Signage fabrication, POS printing, merchandising teams, Outdoor, Launch Event, BTL Activities.
Business Development Manager
Tata Tele services Ltd
Hyderabad
08.2007 - 06.2009
- Involved in Business Development responsibilities to increase territory sales and achieve business target by ensuring product placement and channel hygiene.
- Identifying business opportunities and closing business deals and maintains extensive knowledge of current market conditions.
- In this role I was responsible for Hyderabad market and I was handling four Distributors.
- My objective was to increase the market share of the company.
- Understanding and expanding the width and depth of distribution.
- Consumer complaint handling.
- Implementing sales promotional activities as a part of brand building and market development effort.
- Analyzing the Market Situation and taking the necessary action.
- Challenges for increasing market share and initiatives currently being taken.
- Conceptualizing (and calculation of trade schemes/promotions and supporting to ASM).
- Maintaining Reports Academics and other skills.
Education
Diploma - Digital Marketing
Talent Edge
MICA, XLRI 02.2019 - 06.2019
MBA - Marketing And Finance
Chaitanya Bharathi Institute Of Technology, Osmania University
Hyderabad 06.2005 - 05.2007
Bachelor's -
Railway Degree College, Osmania University
Hyderabad 06.2002 - 04.2005
PG Diploma - computer application
Infodale
Vikarabad May 2001 - 03.2002
Skills
Brand Management
Market Planning and Strategy
Teamwork and Collaboration
Market Research and Analysis
Public and Media Relations
Business Strategy
Digital Marketing
Product Marketing
Team Leadership & Team Building
Timeline
Regional Marketing Manager
LG Electronics India Pvt. Ltd.
07.2022 - Current
Branch Marketing Manager
Panasonic India Pvt.Ltd.
08.2021 - 06.2022
Strategic Marketing Consultant
Insight Connect Pvt. Ltd.
06.2019 - 05.2020
Diploma - Digital Marketing
Talent Edge
02.2019 - 06.2019
Branch Marketing Manager
Samsung India Electronics Pvt. Ltd
09.2013 - 04.2019
Deputy Manager - Marketing & Communication
Unitech Wireless Pvt. Ltd.
07.2011 - 08.2013
Business Development Manager
Etisalat BD Telecom Pvt Ltd
06.2009 - 07.2011
Business Development Manager
Tata Tele services Ltd
08.2007 - 06.2009
MBA - Marketing And Finance
Chaitanya Bharathi Institute Of Technology, Osmania University
06.2005 - 05.2007
Bachelor's -
Railway Degree College, Osmania University
06.2002 - 04.2005
Marketing Communication Manager
Unitech
Trade Marketing Manager
Unitech
PG Diploma - computer application
Infodale
May 2001 - 03.2002