AbdulRahman K
Chennai,TN
Summary
Dynamic Senior Digital Marketing and SEO Strategist with over a decade of experience in crafting and executing comprehensive marketing strategies for renowned global brands in the US, UK, and Indian markets. Proven ability to drive substantial business growth, exemplified by increasing company revenue from zero to ₹1 million per month through innovative SEO and ASO initiatives, as well as securing a record-breaking project win valued at ₹45 lakhs. Expertise in harnessing advanced analytics and AI-driven tools to enhance enterprise-level SEO, paid media, and brand strategy efforts. Skilled in leading and mentoring cross-functional teams to ensure digital campaigns align seamlessly with core business objectives, fostering sustainable growth and maximizing ROI.
Overview
10
10
years of professional experience
Work History
Team Lead - SEO
Tata Consulting Services (TCS)
10.2022 - Current
- Spearheaded the SEO strategy for a major US healthcare provider with a large-scale e-commerce and retail presence, managing both on-page and technical SEO initiatives.
- Led and mentored a team of 6 SEO professionals, providing guidance, managing project workflows, and fostering a culture of continuous improvement to achieve project goals.
- Drove a 30% increase in blog traffic by leading content optimization efforts and developing data-backed keyword strategies.
- Achieved 100% on-page optimization effectiveness for product and tier pages through a combination of technical fixes and advanced on-page enhancements, including structured data implementation and meta tag optimization.
- Led the implementation of automated schema, rich snippets, and canonicals, improving search engine rankings and enhancing user experience across thousands of product pages.
- Managed and analyzed complex marketing data by building custom dashboards in Adobe Analytics, SEO Clarity, Similarweb, Lumar, and Yext, providing actionable insights to senior leadership.
- Collaborated cross-functionally with engineering and development teams to improve Core Web Vitals and overall site health, ensuring technical SEO best practices were maintained.
- Directed content development efforts, providing the content team with over 100 high-ranking keyword opportunities and content briefs on a monthly basis.
- Conducted in-depth competitive research to identify and capitalize on market trends, successfully improving search engine rankings for key product pages.
- Managed content updates and on-page elements using Adobe Experience Manager (AEM) and Drupal, ensuring seamless implementation of SEO recommendations.
Senior Digital Marketing Specialist
BlindMatrix Pvt Ltd
06.2021 - 08.2022
- Directed comprehensive digital marketing and branding initiatives for BlindMatrix, a B2B software company, to drive brand visibility and client acquisition.
- Achieved the firm's largest-ever project win, securing ₹45 lakhs in new business from seven companies and contributing to a 230% year-over-year revenue growth.
- Spearheaded the complete rebranding of the company, including the development and rollout of a new logo, color palette, design guidelines, and a modernized UI/UX for legacy software.
- Oversaw end-to-end lead conversion workflows using Zoho CRM and Zoho Campaigns, converting qualified leads into high-value clients through advanced email marketing automation.
- Led multi-channel campaigns across SEO, social media, and email marketing, significantly increasing lead flow and improving conversion rates.
- Managed and optimized the full SEO strategy for the company website, including weekly on-page optimization and off-page initiatives, resulting in increased website traffic and organic lead generation.
- Implemented a robust A/B testing framework for email marketing campaigns, leading to improved open rates, click-through rates, and a higher ROI.
- Collaborated with cross-functional teams to align marketing strategies with business objectives and ensure brand consistency across all digital channels, including social media and local marketing.
- Managed all marketing data and platforms, including Zoho CRM, Zoho Desk, Google Analytics, and Zoho Social, to track performance and inform strategic decisions.
Senior Digital Marketing Specialist
Aequalis Software Solutions Pvt Ltd
01.2020 - 05.2021
- Owned and executed a full-funnel marketing strategy for Aequalis, an IT & B2B software firm, focusing on brand creation and client acquisition.
- Grew the company's LinkedIn community from zero to over 4,000 followers, increasing follower growth by 1300% through a consistent strategy of industry-relevant content and targeted campaigns.
- Achieved 100% SEO compliance across all technical website audits by leading optimization initiatives and implementing best practices.
- Successfully generated inbound leads through a cohesive content and branding strategy, directly contributing to business development.
- Spearheaded the creation and optimization of all digital brand assets, including Google My Business and other social profiles, significantly enhancing brand presence and discoverability.
- Developed and implemented a comprehensive content strategy on LinkedIn to build brand authority and engage a professional audience, which led to an increase in qualified leads.
- Managed a multi-channel digital presence across LinkedIn, YouTube, Twitter, and Facebook, ensuring brand consistency and strategic messaging.
- Conducted continuous research and development to identify market opportunities and refine the company's brand positioning, ensuring a competitive advantage.
- Collaborated on organic and paid job postings on LinkedIn, supporting the company's talent acquisition goals.
- Utilized a range of tools including Google Analytics, Similarweb, Visual Studio Code, Adobe Illustrator, and Canva to execute and optimize digital marketing initiatives.
Senior SEO Developer (Team Leader)
HFG Entertainments Pvt Ltd
06.2019 - 08.2019
- Spearheaded the in-house SEO and App Store Optimization (ASO) strategy, single-handedly driving the company's revenue from ₹0 to ₹1M per month through organic traffic and app installs.
- Led the App Store and Google Play Store listings optimization, which significantly increased app visibility and organic installs for a portfolio of games.
- Conducted comprehensive competitor analysis using Sensor Tower and App Annie to inform content, keyword, and marketing strategies, ensuring a competitive advantage in the mobile gaming market.
- Executed targeted social media promotions that achieved a high click-through rate (CTR) at a minimal cost, directly contributing to app discovery and new user acquisition.
- Managed and optimized the full-funnel performance of applications by leveraging data from Google Play Console and App Store Connect, providing actionable insights for continuous improvement.
- Directed the creation and maintenance of developer pages, and monitored third-party app stores to maximize the visibility and reach of new and existing applications.
- Participated in and contributed to management and team development programs, including mentoring junior team members to help them achieve their career goals.
- Utilized a range of tools including Google Analytics, Google Play Console, App Store Connect, Sensor Tower, and App Annie to track performance, analyze data, and drive strategic decisions.
Junior Search Marketing Specialist
Paragon – Dentsu Aegis Network
12.2015 - 03.2019
- Managed multi-million dollar paid media campaigns for global clients, including Shutterfly and Intemtmedia, driving significant business growth through strategic optimization.
- Achieved a substantial increase in app installs by leading the optimization of paid campaigns across major platforms, including Facebook, Pinterest, and Google Ads, consistently exceeding baseline targets.
- Reduced manual reporting time by 40% by automating campaign reporting and data visualization using Tableau, Adobe Omniture, and Kenshoo, allowing for more time to focus on strategic insights.
- Led end-to-end campaign management, from account creation and keyword research to daily optimization and post-campaign analysis, ensuring maximum return on ad spend (ROAS).
- Handled and validated millions of data rows from multiple ad platforms using advanced Excel formulas and VBA macros, ensuring data accuracy and providing a foundation for data-driven decisions.
- Conducted in-depth keyword research and metadata optimization for paid campaigns, which directly improved ROI and acquisition performance for clients.
- Managed client relationships and expectations, serving as the primary point of contact for project updates and strategic recommendations, ensuring high client satisfaction.
- Utilized a diverse suite of tools, including AppsFlyer, Google Data Studio, and Bloomreach, to track campaign performance, create custom dashboards, and provide comprehensive reports to stakeholders.
- Led a team of five to successfully execute and deliver high-quality projects, ensuring project goals were met with a focus on skill and quality.
Lecturer
Don Bosco Polytechnic College
07.2015 - 12.2015
- Guided final-year students in practical lab sessions for subjects including Electrical Machines and Microcontrollers, demonstrating strong technical and instructional abilities.
- Cultivated strong mentoring skills by providing one-on-one guidance to students, fostering an environment of motivation and clear knowledge acquisition.
- Developed and delivered technical curriculum on complex subjects, demonstrating the ability to simplify and communicate intricate information to a non-technical audience.
- Honed public speaking and presentation skills by lecturing to groups of pre-final and final-year students.
- Participated in the mentorship of future talent, a skill directly applicable to leading and developing a team of junior professionals.
Education
B.E. - Electrical and Electronics
University College of Engineering
Kanchipuram, India01.2015
Higher Secondary - Biology & Mathematics
Govt. Hr. Sec. School
01.2011
SSLC - General
Govt. Hr. Sec. School
01.2009
Skills
- SEO Strategy & Roadmapping: SEO Audits, Competitor Analysis, Keyword Research, Content Strategy, On-page & Off-page Optimization
- Technical SEO: Crawl, Indexing, Site Architecture, Core Web Vitals, Structured Data, Schema Markup, Site Migrations
- App Store Optimization (ASO): Play Store & App Store Optimization, Keyword Research (ASO), App Analytics
- Paid Media: Paid Campaigns (SEM/PPC), Google Ads, Facebook Ads, Pinterest Ads, Affiliate Marketing
- Digital Strategy: Full-Funnel Marketing, Brand Strategy, Re-branding, Campaign Management, Go-to-Market Strategy
- Performance Marketing: CRM & Lead-to-Sales Automation, Email Marketing, A/B Testing, Campaign Analytics & Reporting
- Leadership & Mentorship: Team Leadership, Project Management, Cross-functional Collaboration, Training & Development
- Analytics & SEO: Google Analytics, Adobe Analytics (Omniture), Google Search Console, SEO Clarity, Similarweb, Lumar, Ahrefs, SEMrush, Google Data Studio, Tableau
- Paid Media & CRM: Google Ads, Facebook Ads, Kenshoo, AppsFlyer, Apps Annie, Sensor Tower, Zoho CRM, Zoho Campaigns, Salesforce (or other CRM if applicable)
- CMS & Technical: Adobe Experience Manager (AEM), Drupal, WordPress, Visual Studio Code
- Data & Automation: Advanced Excel (VBA Macros), Google Data Studio, Tableau
Awards
- Star Performer of the Month — Tata Consulting Services
- Best Performance Award (2017) — Paragon Digital Services Pvt Ltd
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Timeline
Team Lead - SEO
Tata Consulting Services (TCS)
10.2022 - Current
Senior Digital Marketing Specialist
BlindMatrix Pvt Ltd
06.2021 - 08.2022
Senior Digital Marketing Specialist
Aequalis Software Solutions Pvt Ltd
01.2020 - 05.2021
Senior SEO Developer (Team Leader)
HFG Entertainments Pvt Ltd
06.2019 - 08.2019
Junior Search Marketing Specialist
Paragon – Dentsu Aegis Network
12.2015 - 03.2019
Lecturer
Don Bosco Polytechnic College
07.2015 - 12.2015
B.E. - Electrical and Electronics
University College of Engineering
Higher Secondary - Biology & Mathematics
Govt. Hr. Sec. School
SSLC - General
Govt. Hr. Sec. School