Abdul Rehman Riza

* Led store expansion and new retail setup projects including layout planning, equipment installation, and operational readiness.
* Managed international import logistics including container planning, freight negotiation, supplier coordination, and landed cost control.
* Designed stock ordering strategy based on turnover, sales velocity, and long lead times (4–5 months transit).
* Built Excel dashboards for sales, stock, margin, and performance analysis across multiple stores.
* Implemented structured pricing strategy adapted to local currency constraints while maintaining target margins.
* Managed multi-store retail operations including merchandising structure, assortment planning, and stock optimization.
* Controlled stock investment budgets and buying plans for store opening and seasonal orders.
* Coordinated with suppliers, freight forwarders, and local authorities for customs, compliance, and documentation.
* Supervised technical installations including lighting layout, electrical load planning, UPS protection, and store equipment.
* Supported business expansion planning through market analysis, product mix strategy, and customer segmentation.

• Lead overall retail business performance across multiple stores, driving revenue growth, margin optimization, and customer satisfaction
• Define and execute commercial strategy by aligning the right product assortment, pricing, and offers to the target customer segments
• Leverage customer insights, sales data, and local market understanding to optimize product mix and improve sell-through
• Drive commercial performance through assortment planning, pricing strategy, and demand forecasting
• Ensure the right offer reaches the right customer through effective in-store positioning, promotions, and category management
• Own merchandising structure and assortment planning across categories to maximize sales and profitability
• Implement pricing strategies adapted to local currency constraints while protecting margins
• Manage inventory investment, optimizing stock turns, availability, and working capital efficiency
• Define replenishment strategies aligned with long supply lead times
• Monitor and drive key KPIs including sales, margins, sell-through, and stock productivity
• Standardize retail processes and performance management across multiple locations
• Ensure consistent execution of customer experience and retail standards
• Lead end-to-end expansion of new retail locations including site planning, layout strategy, and operational setup
• Manage project timelines and execution to ensure on-time store launches
• Build store infrastructure including shelving, layout execution, and readiness for commercial launch
• Collaborate with expansion teams to define project scope and optimize execution plans
• Leverage launch playbooks to standardize and improve store opening processes
• Coordinate with internal teams and external stakeholders to ensure seamless execution and post-launch alignment
• Coordinate with international suppliers, freight partners, and customs to ensure efficient product flow
• Align operations, supply chain, finance, and vendors to deliver business objectives
• Improve supply chain efficiency in a complex import-driven environment

Business

• Creation of shop commercial plan i.e allocation of gondolas and space and as per the market analysis
• Identifying the top department and allotment of space and experience zone as per the potential of the department
• Periodic revaluation of the section performance to increase the resources or cutdown the models
• Identify, locate negotiate and collaborations with the local sports clubs to register the market presence
• Negotiating INCOTERMS, margin share and MOQ for the local supplier brands like Adidas, Head, Babolat, New Era to complete the offer to our customer and to push the business.
• Implemented season strategies to increase sales and profitability of the shop by predicting and creating the initial seasonality.
• Created promotional campaigns to drive footfall into the store.

PNL

• Managing the business profitability and EBITA of the business unit
• Setting up guidelines at store level to manage good stock rotation
  Optimizing the internal, and external warehouse cost to reduce the impact on the PNL
• Implementing the commercial action plan to markdown and clear the non performing stocks
• Using existing tools to optimizing the stock order to have 3 month stock for all the best sellers to ensure no over stock or stock out
• Drafting and implementing action plans to control shrinkage

Teammates

• Enforced company policies regarding employee conduct, attendance, dress code.
• Defining the needed to total number teammates and sport user for the business plan
• Oversaw the recruitment, training and development of new staff members.
• Hiring and training the teammates as per the brand requirement
  Weekly periodic teambonding exercise
• Monthly Debriefs with the team to provide direction and realignment with the management decisions

Business

• Managed a department with 30% business share of the unit, and 10 teammates
• Achieved 50% YoY growth in the department second highest among 13 stores in the city
• Animated B2B sales for the business unit and train the teammates on such negotiations.
• Supported site leader in coordinating and executing different projects/pilot projects.
• Optimize the stock level to ensure healthy SLT

PNL

• Kept healthy bottom line by optimizing and utilization of allotted budget
  Animated all aspects of shrinkage control
• Strong negotiation and alternative solutions for the major maintenance expense and building upkeep
• Optimizing the expense to ensure profitability, good EBIT, and ROCE
• Right CAPEX planning to avoid major impact to the PNL
• Keeping healthy level of productivity and efficiency

Teammates

• Shortlisting, interviewing, hiring, and inducting the right profile
• Induction training for 100% store teammates, and 100% department training for the direct teammates
• Coached teammate in developing Business strategies plan for the respective sports
  Training and validating Duty Managers/Captains
• Encouraged teamwork, collaboration and positive attitude among team members.
• Bi-monthly Sports Participated in games and recreational activities which encouraged individuals and staff to join in.

Operation, maintenance, and safety

• Following daily/monthly checklist to ensure 100% human and property safety in accordance with local law and compliance
• Following scheduled maintenance to ensure 0 breakdown/blackouts impacting business or user experience
• Shortlisting, contract validation from legal, deployment, and training of Store Services Team(Facility Management services)

Operational Safety, maintenance and efficiency

• Played pivotal role in reducing East Zone shrinkage rate year on year 18%, 24%, and 11% in 2019,2020,and 2021 respectively.
• Part of the Technical team, as Zone Operation Manager for the East Zone and AP-TL Zone Investment committee. Projecting overhead costs and project maintenance budget to have good IRR and sustainable business strategy.
• I specialize in equipping Store Operation Managers with the necessary skills and knowledge to operate autonomously and intuitively
• My expertise lies in empowering individuals to embody a strong sense of judgment and decision-making within their roles
• Searching, identifying, and shortlisting all the locally available vendors (AMC/security/housekeeping) leads to saving up to 30% of the budgeted cost while improving the safety security of the establishment
• Spring into action to assess the damage caused by Cyclone Fani and expedite the process of reopening the store at the earliest convenience
• Creating annual maintenance budget for the stores considering all the important factors and respecting the Brand directive
• Exploring diverse avenues for enhancing the operational efficiency of the retail store through automation, development of Standard Operating Procedures (SOPs), and strategic initiatives.

• Provided coaching and feedback on employee performance, encouraging professional development.
• Held weekly staff meetings to review project updates, discuss issues, and brainstorm solutions.
• Engraving 5 Team members for promotion (2 Operation Managers, & 4 Dept Managers)
• Coordinated team activities and delegated tasks to ensure efficient completion of projects.
• As the team leader of 9 members developed strategies for problem solving and conflict resolution among team members.
• Facilitated communication between cross-functional teams within the organization.

• Liaised with other departments such as marketing, sales, IT to ensure smooth functioning of all activities related to customer service operations.
• Developed and implemented strategies for providing excellent customer service experience.
• Reviewed customer feedback and complaints to identify areas of improvement in customer service processes
• To ensure no customer leaves unhappy