A highly accomplished executive with over three decades of senior leadership experience in the airline industry, particularly within Saudi Arabian Airlines (SV). Proficient in Station Management and adept at implementing Saudia procedures, policies, and reporting systems. Skilled in fostering a collaborative work environment and exceeding Sales/Marketing KPIs. Recognized for developing high-performing sales teams and delivering exceptional customer service. Known for leveraging industry insights to anticipate and capitalize on emerging trends, possessing extensive commercial expertise within a leading international airline.
Spearheaded the development of innovative sales strategies to drive performance and increase revenue