Hi, I’m
GOWTHAM H M
Product Quality and Merchandising Analyst.
Bangalore,KA
Summary
Dynamic and results-oriented Catalog Quality and Merchandising professional with over 3 years of experience in the e-commerce industry. Proven track record in leading teams, optimizing product content, and enhancing catalog accuracy. Adept at vendor management, item setup, product registration, and developing A+ content. Excellent analytical skills with expertise in using data-driven insights to improve operational efficiency and customer engagement.
Overview
4
years of professional experience
5
years of post-secondary education
1
Certification
4
Languages
Work History
JCPenney
Product Quality and Merchandising Analyst
9 2022 - Current
Job overview
- Leadership and Team Management: Spearheaded a team of quality analysts, driving a 20% improvement in product accuracy and reducing defects through rigorous audits and quality checks.
- Acting as a Subject Matter Expert (SME), training and mentoring new joiners, enhancing team productivity, and fostering a collaborative environment.
- Conducted weekly and monthly calibration sessions, resulting in a 10% increase in audit accuracy and consistency.
- A+ Content Ideation and Implementation: Innovatively developed and optimized A+ content, including enhanced product descriptions, high-quality images, and compelling brand stories, leading to a 25% increase in click-through rates.
- Created engaging "shop the collection" features for peak seasons, boosting cross-selling opportunities and enhancing the customer shopping experience.
- Added and corrected attribute values using the RMS tool, ensuring products were accurately represented and appealing to customers.
- Item Setup and Product Registration: Led the end-to-end item setup and product registration process, ensuring timely and accurate listings on the JCPenney website.
- Collaborated with cross-functional teams to streamline item setup workflows, reducing processing times by 15%.
- Utilized advanced tools to manage product data, guaranteeing comprehensive and up-to-date catalog listings.
- Implemented quality checks and validation steps to maintain high standards for product information accuracy and consistency.
- Campaigns and Marketing Initiatives: Designed and executed impactful marketing campaigns, creating landing links, offers, and deal cards tailored to customer segments and business requirements.
- Utilized Google Analytics to identify customer behavior trends, driving data-driven decisions to improve conversion rates and overall product performance.
- Created WBR reports and dashboards using Power BI, providing actionable insights to senior management and stakeholders.
- Quality Assurance and Process Improvement: Led product quality audits (on-page and off-page), identifying and mitigating defects in the catalog to maintain high standards of accuracy and quality.
- Consistently reduced the number of defects by identifying common issues, conducting root cause analysis, and implementing corrective actions.
- Communicated effectively with global teams to ensure alignment and seamless execution of quality standards and processes.
- Strategic Contributions: Developed Standard Operating Procedures (SOPs) for rechecking files, streamlining processes, and enhancing overall efficiency.
- Wrote engaging and successful marketing, advertising, and website copy.
- Provided offline support by clarifying doubts and offering guidance to associates, ensuring smooth operations and continuous improvement.
- Streamlined processes for SKU creation and maintenance to ensure accurate product information.
- Optimized product placement by conducting thorough market research and analyzing consumer trends.
- Enhanced customer satisfaction by ensuring optimal stock levels, variety, and presentation of merchandise.
- Monitored sales performance, adjusting merchandising plans as needed to maximize revenue potential.
- Leveraged advanced analytics tools to identify areas of opportunity within the merchandise assortment strategy.
- Maximized profitability by identifying opportunities for promotions, markdowns, and clearance sales.
Amazon Development center
Catalog Quality and Merchandising Lead
08.2022 - 09.2022
Job overview
- Managed a team of 10, overseeing product audits for the US marketplace, achieving a 98% accuracy rate
- Developed content and optimized bullet points, improving product discoverability by 30%
- Prepared and presented daily audit reports, enhancing process transparency and decision-making
- Amazon Vendor Management: Coordinated with vendors to ensure accurate and timely product listings, improving vendor compliance by 15%
- Amazon Selection Central: Utilized the Amazon Selection Central tool to manage and optimize product selection, ensuring comprehensive and accurate catalog listings
- Auditing and doing quality check of the product of all the products of US marketplace
- Creating content, uploading bullet points
- Preparing reports based on the auditing carried out daily.
- Enhanced catalog quality by meticulously reviewing product information and ensuring accuracy.
- Improved search functionality within the online store by optimizing keywords and metadata associated with each listing.
- Worked closely with suppliers to obtain accurate and up-to-date product information, reducing potential issues related to inventory management and order fulfillment.
- Reviewed images associated with products to ensure they accurately represented items being sold, leading to fewer returns due to misrepresentation.
- Provided thorough training to new associates on catalog management software, increasing overall team productivity.
Flipkart Internet Pvt Ltd
Merchandising Operations Executive
04.2022 - 08.2022
Job overview
- Campaigning various products of food and healthcare
- Creating the offers for various product based on the FSN's and the products using the tool called GRUMBLES
- Creating landing links for the brands and the verticals as per the business requirement
- Creating offers and deal cards for the Alpha customers and for non-alpha on a specific period
- Create content and banner based on the analysis of customer's click per rate
- Updating the product page with new and edited content with the image for banners, 2, 3 and 4 grid, silver, gold, nav contents
- Created Crazy deals and rush hours on the product page for the Alpha customers
- Brand merchandising, maintaining brands to optimize brands based on client's requirements
- Advertising the sponsored and highlighting the major brands using neo tools and grumbles
- Creating theme, content, campaigning, page pinning and creating collection, creating banners on the category landing page using the NEO tool
- Product management, Program management and offers creation during various events
- Working on 3 divisions Search, Merchandising and Recommendations
- Merch Execution: Daily Homepage banner uploads/QC of banners in console (in coordination with internal merc team)
- Completing the creative brief with image links post discussing with internal stakeholders.
- Conducted regular meetings with team to discuss issues, concerns and updates.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
Amazon Development center
Catalog Quality and Merchandising Associate
08.2020 - 04.2022
Job overview
- Worked as catalog quality associate in global catalog operations for US marketplace
- Audited large volumes of product content, ensuring consistency and accuracy across bullet points, images, and product descriptions
- Amazon Vendor Management: Interfaced with vendors to resolve catalog discrepancies and improve product data quality
- Amazon Selection Central: Employed the Amazon Selection Central tool to streamline product selection processes, enhancing catalog completeness and accuracy
- Prepared daily audit reports using MS Excel and MS Word
- Followed predefined processes, guidelines, and SOPs to meet accuracy and productivity standards
- Demonstrated excellent time management skills and the ability to work independently while adhering to guidelines and SOPs.
- Elevated brand image through adherence to corporate visual merchandising guidelines during floor sets and window installations.
- Maintained integrity of units and accuracy of pricing to minimize waste.
- Maximized product sell-through rate by closely monitoring inventory levels and adjusting displays accordingly.
- Leveraged strong vendor relationships to negotiate favorable pricing terms for store products, leading to higher profit margins.
- Played an active role in improving operating procedures through ongoing feedback sessions with management, leading to increased efficiency in merchandising operations.
Education
Vishweshwaraya Technological University
BE
01.2013 - 04.2018
University Overview
I completed my Technical Graduation from Sai Vidya institute of technology Bangalore.
Skills
Advanced Excel
Merchandise planning
Space Planning
Pricing strategy
Vendor negotiation
Merchandising Analytics
Competitive Analysis
Promotional planning
E-commerce strategy
Teamwork and Collaboration
Microsoft Office
Problem-Solving
Time Management
Problem-solving abilities
Multitasking
Team Leadership
Multitasking Abilities
Excellent Communication
Decision-Making
Digital Marketing
Client Relationship Management
Self Motivation
Time management abilities
Adaptability and Flexibility
Data Collection
Effective Communication
Team Collaboration
Attention to Detail
Digital Media
Video Catalog
DATA SCIENCE, Microsoft Office, Microsoft excel (VLOOKUP, VBA, PIVOT TABLEs), Google Analytics, Power BI, SQL, E-Commerce, Amazon Vendor central, Amazon Selection Central, Catalog Quality, Video Catalog, Visual Merchandising, Product Quality Assurance, Merchandising, Brand management, Product Quality analysis, Content creation and management, Problem solving, Time management, Leadership, Category Management, Business analysis, Business process Improvement, Category Management, Business Planning, Team work, Subject Matter Expert, Team Management, Project Management, Marketing Campaigns, Strategy implementation, Product Analytics, Marketing, Business Strategy, Problem solving, Program management, Brand management and brand development, Digital marketing, Campaign management
Awards
- ACHIEVEMENT AND AWARDS:
- Represented Karnataka in 33rd national throw ball federation cup held in Gorakhpur Uttar Pradesh.
- Represented Karnataka in senior national throw ball cup held in Mumbai.
- Career achievements:
- Competency award in Q1 all hands from Jc Penney.
- Have trained and mentored 2 people in JCPenney.
- Received extra miler award for working during peak and helping in continous reduction of errors of various products.
- Achieved Best performer award for 1st Quarter and 4th of the year 2021.
- I was the finalist in the HACKATHON 2019.
- Created an SOP for rechecking of the files.
- I've trained 6 internally moved associates and the average tenure was 3.3 years. (one is level 3 associate, and others are level 2 associate).
- I've mentored 2 of the associates (one is level 3 associate, and the other is level 2 associate).
- Started doing quality check from the month of July 2021 of other associates.
- Provided offline support by clarifying the doubts for the associates.
- Was one of the POC for rechecking of the files of all 3 task types i.e., PL, IVD, and CD audits.
Interests
- Traveling
- Outing with friends
- Playing all types of sports and games.
Skills
- DATA SCIENCE
- Microsoft Office
- Microsoft excel (VLOOKUP, VBA, PIVOT TABLEs)
- Google Analytics
- Power BI
- SQL
- E-Commerce
- Amazon Vendor central
- Amazon Selection Central
- Catalog Quality
- Video Catalog
- Visual Merchandising
- Product Quality Assurance
- Merchandising
- Brand management
- Product Quality analysis
- Content creation and management
- Problem solving
- Time management
- Leadership
- Category Management
- Business analysis
- Business process Improvement
- Business Planning
- Team work
- Subject Matter Expert
- Team Management
- Project Management
- Marketing Campaigns
- Strategy implementation
- Product Analytics
- Marketing
- Business Strategy
- Program management
- Brand management and brand development
- Digital marketing
- Campaign management
Projects
Forgeability Studies On Austempered Ductile Iron, College, 08/2018, 07/2018, Austempered Ductile Iron (ADI) is a specialty heat treated material that takes advantage of the near-net shape technology and low cost manufacturability of ductile iron castings to make a high strength, low cost, excellent abrasion-resistant material. Six grades of ADI are available to address property combinations of high strength, abrasion resistance, and toughness for converting from costly forgings, weldments, and assemblies.
Certification
Ibm DATA Science
Accomplishments
ACHIEVEMENT AND AWARDS:
- Represented Karnataka in 33rd national throw ball federation cup held in Gorakhpur Uttar Pradesh.
- Represented Karnataka in senior national throw ball cup held in Mumbai.
- Career achievements:
- Competency award in Q1 all hands from Jc Penney.
- Have trained and mentored 2 people in JCPenney.
- Received extra miler award for working during peak and helping in continuous reduction of errors of various products.
- Achieved Best performer award for 1st Quarter and 4th of the year 2021.
- I was the finalist in the HACKATHON 2019.
- Created an SOP for rechecking of the files.
- I've trained 6 internally moved associates and the average tenure was 3.3 years. (one is level 3 associate, and others are level 2 associate).
- I've mentored 2 of the associates (one is level 3 associate, and the other is level 2 associate).
- Started doing quality check from the month of July 2021 of other associates.
- Provided offline support by clarifying the doubts for the associates.
- Was one of the POC for rechecking of the files of all 3 task types i.e., PL, IVD, and CD audits.
Timeline
Catalog Quality and Merchandising Lead
Amazon Development center
08.2022 - 09.2022
Merchandising Operations Executive
Flipkart Internet Pvt Ltd
04.2022 - 08.2022
Catalog Quality and Merchandising Associate
Amazon Development center
08.2020 - 04.2022
Vishweshwaraya Technological University
BE
01.2013 - 04.2018
Product Quality and Merchandising Analyst
JCPenney
9 2022 - Current