Abeer Gujarati
Mumbai
Summary
Seasoned marketing professional with 17+ years of experience in developing ROI-driven marketing strategies across real estate, FMCG, hospitality, and retail sectors. Expertise in building brand visibility through 360° campaigns, strategic budgeting, and cross-functional collaboration. Proven ability to lead integrated marketing initiatives—combining ATL, BTL, and digital campaigns—focused on driving qualified leads, enhancing brand recall, and delivering measurable business outcomes.
Overview
18
18
years of professional experience
1
1
Certification
Work History
AGM Branding & Marketing
Magus Infratech Pvt. Ltd.
01.2024 - Current
- Developed annual marketing strategy and budget aligned with sales targets and ROI goals.
- Conducted regular director-level meetings to finalize marketing plans and growth initiatives.
- Visited project sites to understand branding requirements and on-ground visibility opportunities.
- Organized weekly meetings with the sales head and internal teams to align lead funnels, CRM updates, and campaign outcomes.
- Led weekly pre-sales training to improve lead quality, communication flow, and conversion efficiency.
- Reviewed digital marketing campaign performance and optimized media mix to enhance lead quality.
- Approved monthly social media calendars ensuring content relevance, engagement, and consistency.
- Managed agency partnerships through structured review calls and creative discussions to deliver impactful online & offline campaigns.
- Thoughtfully planned and executed ATL, BTL, and event campaigns—including project launches, exhibitions, and channel partner meets—boosting brand visibility and sales engagement.
- Contributed to a 25% increase in overall yearly business performance through improved campaign ROI, better lead quality, and sales–marketing coordination.
AGM - Branding & Digital
Homebazaar.com
09.2022 - 11.2023
- Designed and implemented comprehensive marketing strategies across 100+ projects, balancing offline and digital budgets (~₹1 Cr/month).
- Created yearly marketing calendars integrating lead generation, digital campaigns, and content strategy with ROI tracking.
- Led a team of 10 performance marketers to improve lead funnel quality and optimize CPL across Google, Meta, and SEO.
- Conducted weekly meetings with management and sales teams to assess CRM data and improve conversion rates.
- Reviewed and approved digital creatives, social calendars, and performance dashboards to ensure consistent brand communication.
- Directed agencies for campaign execution across digital, print, and OOH channels.
- Planned events, exhibitions, and BTL activations that improved project awareness and audience engagement.
DGM - Digital Marketing
Prop Solution4u
02.2019 - 09.2022
- Planned digital marketing budgets and campaign calendars with focus on ROI and qualified lead generation.
- Collaborated with builders such as Lodha, Godrej, Runwal, and Wadhwa to design high-impact digital campaigns.
- Conducted weekly performance reviews and pre-sales discussions to refine targeting and improve conversion ratio.
- Led a digital team to execute PPC, social, and remarketing campaigns achieving strong lead-to-sales outcomes.
- Partnered with agencies for content and ad creation aligned with brand positioning.
- Conceptualized and executed ATL-BTL initiatives including exhibitions, roadshows, and event launches.
Assistance Marketing Manager
Citadelle Asset Advisors
06.2017 - 01.2019
- Supported directors in developing marketing plans and budget allocations for premium real estate brands.
- Managed creative and social media agencies for AV, brochure, and campaign design.
- Executed digital campaigns and event-based promotions aligned with sales targets.
- Conducted social media calendar reviews and coordinated weekly meetings with internal marketing teams.
Senior Marketing Manager
Harry bar & cafe
04.2015 - 05.2017
- Designed yearly marketing and event calendars for nine luxury outlets across India.
- Coordinated with PR and creative agencies to deliver ATL, BTL, and influencer campaigns.
- Planned and executed brand launches, festive promotions, and event activations enhancing footfall and brand recall.
- Conducted site visits and vendor meetings to ensure timely rollout of branding materials.
Marketing Manager
Mandom corporation
04.2013 - 03.2015
- Developed brand marketing strategies for men’s grooming products integrating ATL & digital communication.
- Created yearly marketing plans with budgets focused on ROI and retail visibility.
- Managed agency teams to develop digital creatives, social content, and influencer videos.
- Planned and executed ATL campaigns, event launches, and in-store branding initiatives.
Marketing Executive
Pan India Food
04.2008 - 03.2013
- Managed brand marketing and ATL/BTL campaigns for restaurant chains like Copper Chimney, Spaghetti Kitchen, and Bombay Blue.
- Planned and executed restaurant promotions, festival campaigns, and local tie-ups to drive footfall.
- Conducted site inspections, vendor coordination, and cross-promotion planning.
- Ensured creative, print, and outdoor branding materials were delivered as per timelines and brand guidelines.
Education
Deploma - Digital Marketing
Digital Academy
01.2017
MBA - Marketing
Sikkim Manipal University (SMU)
Mumbai01.2018
BFA - undefined
Swami Ramanand Teerth Marathawada University (SRTMU)
01.2003
Skills
- Brand Leadership & Positioning
- Integrated Marketing Strategy
- Budget Planning & ROI Management
- Media Planning & Buying
- Marketing Research & Consumer Insights
- Public Relations & Corporate Communications
- Event Planning & BTL Activations
- Digital & Performance Marketing
- Lead Management & CRM
- Team Leadership & Cross-Functional Coordination
Certification
- Digital Academy Animation training specialization
- Digital Marketing Certification
Languages
Hindi
English
Marathi
Timeline
AGM Branding & Marketing
Magus Infratech Pvt. Ltd.
01.2024 - Current
AGM - Branding & Digital
Homebazaar.com
09.2022 - 11.2023
DGM - Digital Marketing
Prop Solution4u
02.2019 - 09.2022
Assistance Marketing Manager
Citadelle Asset Advisors
06.2017 - 01.2019
Senior Marketing Manager
Harry bar & cafe
04.2015 - 05.2017
Marketing Manager
Mandom corporation
04.2013 - 03.2015
Marketing Executive
Pan India Food
04.2008 - 03.2013
BFA - undefined
Swami Ramanand Teerth Marathawada University (SRTMU)
Deploma - Digital Marketing
Digital Academy
MBA - Marketing
Sikkim Manipal University (SMU)
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