SFDC - CRM
Abeer Ashok Gujarati
AGM Branding & Marketing
Mumbai
Summary
Dynamic marketing professional with over 15 years of expertise in ATL and BTL activations, business development, and brand marketing within the real estate, FMCG, and hospitality sectors. Proven track record in client acquisition and executing impactful on-ground campaigns, alongside a strong ability to engage CXOs to drive growth. A results-oriented approach consistently delivers measurable outcomes, enhancing brand visibility and market expansion. Committed to leveraging innovative strategies to improve customer experiences and achieve organizational objectives.
Overview
17
17
years of professional experience
2
2
Certifications
3
3
Languages
Work History
AGM Branding & Marketing (ATL,BTL, Event)
Magus Infratech Pvt Ltd
01.2024 - Current
- Spearheaded integrated ATL & BTL marketing campaigns for residential and industrial projects, strengthening brand positioning and driving lead generation.
- Conducted market research & competitor mapping to identify client opportunities and tailor campaigns for growth.
- Organized large-scale project launches, exhibitions, and channel partner activations, building strong CXO-level relationships and ensuring brand visibility.
- Managed agencies & vendors across PR, media, OOH, and event marketing, negotiating contracts to maximize ROI.
- Collaborated with sales leaders to convert marketing initiatives into business growth, aligning execution with revenue goals.
AGM - Branding & Digital
Homebazaar.com
09.2022 - 11.2023
- Directed a 10-member performance & offline marketing team, handling ATL/BTL activations, events, and digital campaigns with a ₹1 Cr monthly budget.
- Delivered 100+ project campaigns covering website, social media, events, and brand creatives, increasing client engagement and sales conversions.
- Acted as one-stop solution for brand campaigns, from concept to activation, across affordable, luxury, and premium housing segments.
- Developed presentations & pitches for builder clients, showcasing offline/digital synergy for growth.
DGM - Digital & BTL Marketing
Prop Solution4u
02.2019 - 09.2022
- Partnered with leading real estate brands (Lodha, Godrej, Hiranandani, Wadhwa, Paradise, Runwal, Arihant) to conceptualize and execute BTL activations & digital campaigns.
- Managed end-to-end client campaigns – from pitching concepts to executing OOH, events, and lead-driven activations.
- Negotiated contracts and worked with CXOs/marketing heads to align campaigns with sales & branding objectives.
- Led a team to optimize activations & digital spends, driving higher ROI and improving conversion rates.
Assistance Marketing Manager
Citadelle Asset Advisors
06.2017 - 01.2019
- Coordinated with creative & media agencies to produce impactful brand campaigns for premium builder projects.
- Created presentations, content, and AVs to support pitching, client engagement, and investor events.
- Supported ATL/BTL activations to improve visibility and client acquisition for high-value projects.
Senior Marketing Manager
Harry bar & cafe
04.2015 - 05.2017
- Planned and executed BTL activations, influencer tie-ups, launch events, and experiential campaigns for 9 luxury hospitality outlets.
- Partnered with PR & advertising agencies to deliver brand campaigns, media promotions, and product launches.
- Managed brand visibility on-ground (décor, packaging, events) to ensure premium positioning.
Marketing Manager
Mandom corporation
04.2013 - 03.2015
- Led BTL activations, campus events, and retail promotions for Gatsby Hair Gel & Grooming range.
- Designed brand trials, sampling campaigns, and influencer programs for FMCG personal care products.
- Executed multi-channel promotions (ATL + BTL + digital) to boost product adoption and sales.
Marketing Executive
Pan India Food
04.2008 - 03.2013
- Drove restaurant brand activations, festive promotions, and mall/OOH branding across 80+ outlets (Bombay Blue, Spaghetti Kitchen, Coffee Bean & Tea Leaf, etc.).
- Executed cross-promotions, tie-ups, menu launches, and event activations to increase footfalls.
- Coordinated with outdoor agencies & vendors to ensure timely campaign rollouts across multiple cities.
Education
MBA/PGDM - undefined
Sikkim Manipal University (SMU)
12.2018
Digital Marketing -
Digital Vidya
Mumbai12.2017
BFA - undefined
Swami Ramanand Teerth Marathawada University (SRTMU)
12.2003
Skills
ATl / BTL Activation
Events & Launch Events
Influencer tie-ups
PR & Media Promotions
Marketing CampaignBudget PreparationMarketing Research
ROI Analysis
Lead Generation
Performance Marketing
Google Ads
Facebook Marketing
SEO
Brand Positioning
Marketing Strategy
Certification
Digital Academy Animation training specialization
Accomplishments
- Gatsby Hair Gel – Executed nationwide BTL activations and roadshows, driving a 30% sales increase.
- Successfully launched Gatsby Hair Gel TVC with brand ambassador Varun Dhawan, resulting in a 45% sales uplift.
- Gelato (Gelate brand) – Conceptualized and executed the “Monday Special” activation, offering gelato scoops at ₹10, which boosted sales by 50%.
- Magus Fashion City – Organized 18 large-scale events in a year, generating ₹20 Cr in business.
- Godrej Properties – Led marketing initiatives that contributed to ₹500 Cr in business outcomes.
Software
Timeline
AGM Branding & Marketing (ATL,BTL, Event)
Magus Infratech Pvt Ltd
01.2024 - Current
AGM - Branding & Digital
Homebazaar.com
09.2022 - 11.2023
DGM - Digital & BTL Marketing
Prop Solution4u
02.2019 - 09.2022
Assistance Marketing Manager
Citadelle Asset Advisors
06.2017 - 01.2019
Senior Marketing Manager
Harry bar & cafe
04.2015 - 05.2017
Marketing Manager
Mandom corporation
04.2013 - 03.2015
Marketing Executive
Pan India Food
04.2008 - 03.2013
MBA/PGDM - undefined
Sikkim Manipal University (SMU)
BFA - undefined
Swami Ramanand Teerth Marathawada University (SRTMU)
Digital Marketing -
Digital Vidya