Seasoned consumer & market insights professional with 10+ years of experience spanning FMCG (Unilever, Ipsos, Kantar) and Deloitte. Proven expertise in leading end-to-end research cycles, category & consumer understanding, competitive intelligence, and digital-first innovation studies. Skilled at integrating consumer, shopper, market, and macroeconomic insights to shape strategy, brand positioning, and go-to-market execution. Proficient with both qualitative and quantitative analysis techniques, conducting panel interviews, thematic analysis. Recognized for building next-generation insights capabilities, digitizing research delivery, and embedding consumer centricity into innovation and portfolio strategies. Adept at partnering cross-functionally, leading global projects, and mentoring high-performing teams.
Consumer immersion & qualitative insights – Green FMCG Products (Unilever), Qualitative research design, Focus groups & in-depth interviews, Thematic analysis, Executive storytelling, GTM strategy, Partnered with Unilever UK leaders to evaluate consumer perceptions of natural vs. extracted-from-nature ingredients. Databank (1st proprietary survey data repository), Cloud based data analytics platform, Product development and management, Analytics, Data processing and warehousing, Tableau, Gen AI skills (Chatbot), Market activation, Served as Product Manager and marketer for Databank, driving end-to-end development, deployment, and market activation. Competitor scan, market trends, Analytics, Forecasting, Market research, Trends analysis, Social listening (Sprinklr, Quid), Authored a comprehensive competitor intelligence report analyzing Deloitte and key competitors’ market positioning. Human Capital Trends 2025, Research and analytical skills (SPSS, MarketSight), Stakeholder management, Data-driven storytelling (Tableau), Contributed to Deloitte’s 2025 Global Human Capital Trends report, which won Gold for B2B Communications. Forecasted Online Retail Sales using Google Cloud BigQuery ML (IIM-K project), Experience of Google BigQuery, Kaggle, BigQuery ML, Looker studio, Designed and implemented an end-to-end forecasting pipeline on Google Cloud. Uncover customers pattern behavior in online deliveries for CPG industry (IIM-K project), Python, SQL, Tableau, Kaggle experience, Applied Python, SQL, and Tableau on Kaggle’s ‘Online Food Order Dataset’ to build predictive classification models.