Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Accomplishments
Certification
References
Timeline
Generic

Abha Singh Mangat

Mumbai

Summary

Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Associate Marketing Specialist

Amazon
Mumbai
07.2022 - Current
  • Analyzed consumer behavior and market trends to create effective marketing campaigns.
  • Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
  • Organized promotional events to increase brand awareness and customer engagement.
  • Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
  • Collaborated with sales teams to develop lead generation strategies across multiple channels.
  • Created and provided marketing material to meet business needs.
  • Worked closely with senior management to implement strategic communications plans and marketing initiatives.
  • Organized development and implementation of diverse marketing videos, social media posts and blogs.
  • Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Collaborated with subject matter experts and other marketing team members to produce marketing materials.
  • Measured and reported campaign metrics to devise improvement strategy.

Account Manager

Radio Mirchi
Chandigarh
05.2016 - 10.2024
  • Developed and maintained relationships with key accounts to ensure customer satisfaction.
  • Created comprehensive reports on account performance and presented them to senior management.
  • Provided training and guidance to new Account Managers.
  • Conducted market research to identify potential customers.
  • Managed multiple accounts simultaneously while meeting deadlines.
  • Drafted proposals outlining services, costs, and benefits for prospective customers.
  • Presented product features and advantages to potential customers during sales meetings.
  • Collaborated with marketing team to develop promotional materials for clients.
  • Solicited feedback from customers on their experience with products or services.
  • Generated leads through cold calling activities.
  • Participated in brainstorming sessions to develop new ideas for business development initiatives.
  • Built and maintained productive relationships with customers and internal partners.
  • Pitched to new clients by leveraging client base and targeting strategic partnerships.
  • Listened to customer needs to identify and recommend best products and services.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.

Associate Marketing Analyst

MapUp
Chandigarh
02.2022 - 05.2024
  • Analyzed website traffic data to identify trends in user behavior and optimize online campaigns.
  • Conducted market research studies to identify target audiences, assess competitive landscape and determine pricing strategies.
  • Created comprehensive reports on campaign performance metrics for senior management review.
  • Generated ideas for new products and services based on customer feedback and industry insights.
  • Monitored competitor activities, such as advertising campaigns, promotions, product launches.
  • Implemented SEO optimization tactics to improve search engine rankings of company website.
  • Managed social media accounts by creating content calendars, responding to comments, messages and engaging followers through contests, giveaways.
  • Built relationships with influencers within the industry to promote products or services via their platforms.
  • Researched current trends in the marketplace related to product categories and target demographics.
  • Executed A and B testing experiments on different versions of webpages or emails for optimizing conversions.
  • Monitored social media activity and website traffic.
  • Reported analysis results to management and stakeholders, including campaign ROI.
  • Conducted trend evaluation and forecasting.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Kept marketing team informed of latest analytics and metrics through regular reporting.

Marketing Executive

Trantor Inc.
Chandigarh
02.2021 - 02.2022
  • Created content for various digital channels, including website, social media and email.
  • Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
  • Conducted market research to identify consumer trends and preferences.
  • Collaborated with sales team to develop targeted promotions and incentives programs.
  • Implemented creative advertising tactics across multiple platforms to maximize visibility.
  • Monitored competitor activities and prepared detailed reports on their performance metrics.
  • Produced weekly reports on key performance indicators related to marketing initiatives.
  • Devised strategies for driving traffic towards company websites through SEO and SEM techniques.
  • Optimized online presence by updating blog posts, website content regularly.
  • Provided technical support in setting up tracking systems for measuring ROI from campaigns.
  • Generated leads through direct mailers or other outreach methods like cold calling or emails.
  • Planned and organized public relations and promotional events.
  • Maximized outreach by implementing marketing strategies to grow customer base.
  • Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
  • Determined target audiences for particular products and aligned campaigns with demographics.
  • Launched and managed targeted email marketing campaigns.
  • Conferred with advertising managers to develop and implement marketing plans.
  • Orchestrated digital marketing initiatives and planned creative deliverables.
  • Collected and analyzed market research data for use in forecasting.
  • Conducted research to determine ideal markets for products and services.
  • Developed and delivered compelling presentations, demonstrations, and proofs of concept for potential customers.
  • Researched and identified potential customers.
  • Developed and wrote technical documentation for products.

Education

MBA - Marketing

Panjab University Chandigarh
Chandigarh
05-2016

B.Tech - Computer Science Engineering

Kurukshetra University Kurukshetra
Kurukshetra
09-2014

Skills

  • Content Development
  • Content Optimization
  • Keyword Research
  • Social Media Promotion
  • CSS knowledge
  • SEO proficiency
  • Content Marketing
  • Proofreading
  • Creative Writing
  • Technical Writing
  • Project Management
  • Web Content Management
  • Cross-Channel Marketing
  • Campaign Implementation
  • Campaign Management
  • Search Engine Optimization
  • Market research expertise
  • Excellent Communication
  • Microsoft Office
  • Email Marketing
  • Web Components Development
  • UX Design
  • System Documentation
  • CSS
  • CMS platforms
  • Social Media Copywriting
  • Facebook, Instagram, Linkedin
  • Return On Investment
  • Content Scheduling
  • Google Analytics Proficiency
  • Web Analytics Tools
  • Content Creation Tools
  • User Experience Design
  • Front-End Skills: HTML, CSS
  • User Research
  • Digital Media Management

Affiliations

  • I manage a blog where I write Poetry and about general topics.
  • I do freelance SEO optimization.

Languages

Hindi
First Language
English
Proficient (C2)
C2

Accomplishments

  • Basketball National Player.
  • Netball National Player.
  • Bharat Scouts and Guides Rajya Puruskar Certification
  • Worked for an NGO, Blind Association of Haryana and Punjab and became a scribe for blind candidates.
  • Have been a part of Swarmani NGO.

Certification

  • Google Marketing Digital and E-Commerce.
  • Google Data Analytics (PT)
  • Google UX design.
  • Google Ads
  • SEO (University of California, Davis)

References

References available upon request.

Timeline

Associate Marketing Specialist

Amazon
07.2022 - Current

Associate Marketing Analyst

MapUp
02.2022 - 05.2024

Marketing Executive

Trantor Inc.
02.2021 - 02.2022

Account Manager

Radio Mirchi
05.2016 - 10.2024

MBA - Marketing

Panjab University Chandigarh

B.Tech - Computer Science Engineering

Kurukshetra University Kurukshetra

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Abha Singh Mangat