Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Abhay Tyagi

Abhay Tyagi

SEO Executive
Bengaluru

Summary

Results-driven Digital Marketing Executive with 2+ years of experience leveraging Amazon Ads, SEO, SEM, and content marketing to drive brand awareness, generate leads and increase sales. Possess a strong understanding of digital marketing analytics, Google Analytics, and AdWords. Skilled in developing and implementing effective digital marketing strategies to meet business objectives.Proven ability to work collaboratively across teams to deliver successfully.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
2
2
Languages

Work History

SEO Executive

The Scalers
Bengaluru
07.2023 - Current
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Utilized search engine optimization and emphasized importance of link building.
  • Developed and implemented quality link-building strategies.
  • Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.
  • Created and executed successful content marketing campaigns, leveraging SEO best practices to drive targeted traffic and increase brand visibility.
  • Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
  • Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.

Marketing Associate

Unthinkable Solutions
Gurgaon
03.2023 - 06.2023
  • Performed in-depth keyword research to identify high-volume, relevant keywords for optimizing product listings.
  • Enhanced product visibility and sales by optimizing titles, bullet points, descriptions, and backend keywords, improving organic search rankings.
  • Strategized and executed plans to boost product visibility on Amazon's search results pages.
  • Effectively negotiated digital marketing campaign elements such as scope, budget, timelines, and deliverables to align with client objectives.
  • Proficient in utilizing the Amazon Ads dashboard to set daily budgets, optimize bids, and monitor campaign performance in real-time.
  • Experienced in handling diverse negotiation scenarios, including budgets, project scopes, timelines, and payment terms, within the digital marketing domain.
  • Demonstrated excellent communication skills through regular client meetings to analyze campaign performance and provide actionable improvement recommendations.
  • Up-to-date with Amazon Ads best practices and emerging trends, ensuring strategies align with the evolving advertising landscape.

Digital Marketing Executive

Oodles Technologies
Gurgaon
09.2021 - 03.2023

• Experienced in utilizing diverse advertising formats, such as sponsored products, sponsored brands, and

sponsored display ads.

• Possesses expertise in effectively negotiating the intricacies of digital marketing campaigns, encompassing

aspects such as project scope, budget, timeline, and anticipated deliverables, to align with clients' business

objectives.

• Good understanding of front-end technologies, including HTML5 and CSS3.

• Developed and managed digital pay-per-click advertising campaigns using Google Adwords and Facebook.

• Skilled in establishing transparent expectations, key performance indicators (KPIs), as well as fee structures

and payment terms, through productive negotiations with clients.

• Verifiable track record of fostering continuous communication and delivering comprehensive reports to

clients, ensuring that campaigns remain on target and fulfill their expectations.

• Creation of monthly Ads reports notifying clients of site traffic, goals, and other KPIs as well as the health of

Ads campaign and upcoming projects plans

• Work with content writers to develop a long-term plan to maintain and grow their following with a strategic

social media content calendar.

  • Proficient in effectively managing Amazon Ads campaigns for businesses across various sizes and industries.

SEO Analyst

Web Globals
Ghaziabad
09.2019 - 03.2020
  • Learnt to use Google Analytics and Google search console
  • Identified target keywords and phrases
  • Interpreted web analytics data and evaluated visitor traffic
  • Developed search engine optimized web pages like titles, content, and other descriptions

Education

MBA - Digital Marketing

IMT
08.2022 - 08.2023

Diploma - Digital Marketing

Educity
08.2019 - 03.2020

Bachelor of Business Administration - undefined

Adhesh Institute of Technology
01.2015 - 01.2018

Skills

Amazon Ads

Search engine marketing (SEM)

Google Analytics

Meta business suite

Search engine optimization (SEO)

Hootsuite

Google search console

WordPress

Off-page optimization

Keyword analysis

Link building

Content optimization

Competitor analysis

Website audits

Certification

SemRush

Timeline

SEO Executive

The Scalers
07.2023 - Current

Marketing Associate

Unthinkable Solutions
03.2023 - 06.2023

MBA - Digital Marketing

IMT
08.2022 - 08.2023

Digital Marketing Executive

Oodles Technologies
09.2021 - 03.2023

SEO Analyst

Web Globals
09.2019 - 03.2020

Diploma - Digital Marketing

Educity
08.2019 - 03.2020

Bachelor of Business Administration - undefined

Adhesh Institute of Technology
01.2015 - 01.2018
SemRush
Coursera Digital Marketing
Google Digital Marketing
Abhay TyagiSEO Executive