Results-driven Digital Marketing Executive with 2+ years of experience leveraging Amazon Ads, SEO, SEM, and content marketing to drive brand awareness, generate leads and increase sales. Possess a strong understanding of digital marketing analytics, Google Analytics, and AdWords. Skilled in developing and implementing effective digital marketing strategies to meet business objectives.Proven ability to work collaboratively across teams to deliver successfully.
• Experienced in utilizing diverse advertising formats, such as sponsored products, sponsored brands, and
sponsored display ads.
• Possesses expertise in effectively negotiating the intricacies of digital marketing campaigns, encompassing
aspects such as project scope, budget, timeline, and anticipated deliverables, to align with clients' business
objectives.
• Good understanding of front-end technologies, including HTML5 and CSS3.
• Developed and managed digital pay-per-click advertising campaigns using Google Adwords and Facebook.
• Skilled in establishing transparent expectations, key performance indicators (KPIs), as well as fee structures
and payment terms, through productive negotiations with clients.
• Verifiable track record of fostering continuous communication and delivering comprehensive reports to
clients, ensuring that campaigns remain on target and fulfill their expectations.
• Creation of monthly Ads reports notifying clients of site traffic, goals, and other KPIs as well as the health of
Ads campaign and upcoming projects plans
• Work with content writers to develop a long-term plan to maintain and grow their following with a strategic
social media content calendar.
Amazon Ads
Search engine marketing (SEM)
Google Analytics
Meta business suite
Search engine optimization (SEO)
Hootsuite
Google search console
WordPress
Off-page optimization
Keyword analysis
Link building
Content optimization
Competitor analysis
Website audits