Abhay Dhiman
Chandigarh
Summary
Entrepreneurial eCommerce operator and growth marketer with over 5 years of hands-on experience in DTC brand building, digital marketing, and remote business operations. Founded and scaled Skullvibe, a U.S.-focused tactical gear brand, to over $5.2 million in lifetime revenue, and more than 60,000 customers. Proven track record in paid media, email/SMS flows, influencer marketing, and product development. Seeking a remote role where I can bring full-stack marketing and operational expertise to a fast-moving team.
Overview
8
8
years of professional experience
Work History
Founder
Skullvibe LLC
Wyoming
10.2019 - Current
Built and scaled bootstrapped DTC brand, serving outdoor enthusiasts and tactical gear buyers nationwide.
- Generated over $5.2M in lifetime revenue from 61,000+ orders.
- Managed $250K/month Facebook Ad Account with sub-$12 CPMs.
- Expanded email list to over 28,000 and SMS subscribers to 19,000.
- Created and launched top-selling products, including svPro™ Rifle Case and Tactical Range Backpack.
- Oversaw a team of 5+ remote freelancers for customer support, creative tasks, and advertising.
- Achieved gross margins exceeding 55% and average order value of $115 across core product lines.
- Implemented influencer campaigns and viral video ads, garnering over 30,000 likes per post.
Digital Marketing Specialist
Innerartworld
Quebec
02.2017 - 10.2019
- Executed paid advertising campaigns across different platforms, including Facebook and Google Ads Manager.
- Designed POD products and conducted A/B testing on various ad channels.
- Designed static and video ads
Education
Bachelor of Engineering - Computer Sciences
Chitkara University
Punjab India06-2016
Skills
- Growth & Performance Marketing (Meta, Google Ads)
- Email & SMS Marketing (Klaviyo, Mailchimp)
- Shopify / DTC Operations
- Product Sourcing & Logistics
- Meta Business Account Management
- Copywriting & CRO
- Influencer / UGC Campaigns
- Customer Retention & Lifecycle Flows
- Creative Direction & Branding
- Static and Video Ads designing
Websites
Languages
Hindi
First Language
English
Proficient (C2)
C2
Accomplishments
- Reached the top 1% of Shopify stores by revenue in the tactical gear niche
- Built Skullvibe’s social media to 24K+ Facebook followers and 16.5K+ Instagram followers
- Achieved a $250,000 credit line as a business manager on Meta
Affiliations
- Passionate about outdoor travel, adventure, and exploring nature
- Committed to personal fitness and maintaining an active lifestyle
Tools & Platforms
- Shopify, Photoshop, Mailchimp, Klaviyo, Meta Ads Manager, Google Ads, Canva, Google Analytics, Yotpo, Stripe, PayPal, Microsoft office 360
Timeline
Founder
Skullvibe LLC
10.2019 - Current
Digital Marketing Specialist
Innerartworld
02.2017 - 10.2019
Bachelor of Engineering - Computer Sciences
Chitkara University
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