Abhay Kamala Raj

MSc Marketing candidate (University of Strathclyde, 2025) with academic and practical exposure to marketing and real estate. Experienced in property management through family business, achieving higher occupancy, tenant retention, and sales growth. Skilled in applying marketing research, sustainability insights, and digital strategies to solve real-world business challenges.

• MSc Dissertation - Eco-Influencers & Green Marketing Strategies Shaping Gen Z Engagement, Researched how eco-influencers drive sustainable consumer behavior. Combined survey data and case studies to analyze Gen Z purchasing patterns, providing recommendations for brands to strengthen sustainability-driven campaigns.
• Client Project - Purple Sage Soap Co. (University Consulting Project), Worked with a real client to design digital marketing strategies for brand growth. Delivered actionable plans covering social media campaigns, SEO, customer engagement tactics, and e-commerce improvements, aligning with the company's sustainability values.
• Academic Project - Horizon World: Online Shopping Evolution, Conducted a conceptual study on the future of virtual shopping platforms. Explored consumer adoption trends, digital engagement models, and potential opportunities for businesses in immersive retail environments.
• HubSpot Digital Marketing Certification, Completed professional certification covering SEO, content marketing, paid advertising, email marketing, and analytics. Gained hands-on skills in creating measurable campaigns to increase reach, engagement, and conversion.

• Head of Media Team, AROHA International Youth Conference
• Winner, Photography Competitions at Sheshadripuram College and Sri Siddhartha Institute of Management
• Boosted family business sales by 20% through property marketing and customer engagement