Summary
Overview
Work History
Education
Skills
Projects and Experimentations
Accomplishments
Certification
Timeline
Generic
Abhay Mathew

Abhay Mathew

Noida

Summary

Proven expertise in executing client-centric branding and performance campaigns, I have consistently fostered profitable relationships with brand advertisers through effective planning, strategy implementation and campaign execution.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Manager, Campaign Strategy

VDX.TV
Noida
10.2021 - Current
  • Led Campaign strategy team across US and EU regions, while concurrently contributing individually to Emerging vertical handling a portfolio of 14.6M and a 20% Y-o-Y revenue growth.
  • Cultivated and grew client relations by effectively communicating campaign performance and providing strategic recommendation.
  • Conducted weekly 1:1, created resource development plan, and collaborated with stakeholders to establish regional and vertical best practices.
  • Played a pivotal role in company summits as a regional vertical expert, contributing insights and leading engaging and informative sessions.
  • Collaborated with the leadership team to identify opportunities, instigating organizational-level changes such as cross-training initiatives, vertical solution development, and streamlining operational process.

Senior Business Analyst

VDX.TV
Noida
04.2020 - 10.2021
  • Collaborated with cross-functional teams to formulate growth strategies for potential advertisers, ensuring top-tier service delivery, and nurturing client relationships.
  • Established short- and long-term profitability objectives by identifying key accounts, resulting in revenue expansion.
  • Managed a diverse portfolio exceeding $10M in booked revenue, spearheading campaign delivery and optimization efforts, while pioneering client research initiatives. a 34% Y-o-Y revenue growth in the restaurant vertical.
  • Orchestrated resource development plans and provided oversight to a dynamic team of six members, spanning multiple verticals.

Business Analyst - II

VDX.TV
Noida
04.2019 - 04.2020
  • Managed a portfolio of top-tier U.S. accounts totaling over $2.5M in booked budget, and delivered 28% Y-o-Y revenue growth.
  • Mentored two team members concurrently, facilitating doubt sessions, conducting campaign health checks, and engaging in weekly one-on-one sessions.
  • Collaborated with the VP and CEO on a COVID PSA campaign, liaising with various stakeholders across functions to devise an optimal strategy for driving impactful messaging within budgetary constraints.

Business Analyst - I

VDX.TV
Noida
07.2017 - 04.2019
  • Responsible for handling a mix of brand awareness and performance accounts in the UK market, totaling around 2M, which included clients like Kingston, Avast, and Glossybox.
  • Deployed data-driven strategies resulting in a threefold growth of regional accounts, surging from $148K to $450K within just six months.
  • Delivered weekly campaign insights and optimization notes, crafted compelling narratives, and insightful presentations to strengthen client partnerships.

Administrative Incharge

St. Lawrence School
Ghaziabad
07.2016 - 04.2017
  • Responsible for conducting classroom sessions for students in subjects like Computer, Physics etc
  • Collaborating with vendors to push digital solutions like setting up cashless transactions, settings up monitors and tablet in classrooms and planning advertising strategy for new session.

Education

B.Tech - electronics and communication engineering

Sharda University
06.2016

Skills

  • Cross-Functional Teamwork
  • Client Relationship
  • Objection Handling
  • Data Analysis
  • Client Research
  • Troubleshooting and Optimization

Projects and Experimentations

  • Collaborated with the reports team to enhance the strategy sheet for RTB strategies, introducing new settings and options that minimized pushback from the operations team
  • Partnered with the Performance team to establish standardized naming conventions for strategies
  • Engaged with publishers and the engineering team to develop reporting mechanisms, actively monitoring and troubleshooting campaigns to mitigate revenue loss from blank ads
  • Led the Brand Audience initiative to streamline best practices around data identification and targeting
  • Spearheaded the development and implementation of an internal kickoff call (KOC) framework at the organizational level

Accomplishments

  • Champion of Quarter Q1 2019 and Q4 2020
  • Peer Recognition Q2 2020

Certification

  • Edge Academy Certified: Marketing Foundations
  • Google Analytics for Beginners

Timeline

Manager, Campaign Strategy

VDX.TV
10.2021 - Current

Senior Business Analyst

VDX.TV
04.2020 - 10.2021

Business Analyst - II

VDX.TV
04.2019 - 04.2020

Business Analyst - I

VDX.TV
07.2017 - 04.2019

Administrative Incharge

St. Lawrence School
07.2016 - 04.2017

B.Tech - electronics and communication engineering

Sharda University

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Abhay Mathew