Abhay Porwal
Delhi
Summary
Results & Data -driven Marketing Manager with proven expertise in developing and executing strategic, data-driven campaigns. Strong track record of driving brand growth, enhancing customer engagement, and delivering measurable business outcomes. Experienced in leading cross-functional teams and managing large-scale budgets, with a focus on aligning marketing initiatives to business objectives
Overview
7
7
years of professional experience
Work History
Marketing Manager
Burger King India
06.2023 - Current
- Leading activations across 67 cities (Tier 1/2/3) in 9 North Indian states
- Launched 54 stores; 21 stores in pipeline for current financial year
- Drove large-scale brand events at AP Dhillon Tour, Diljit Dosanjh, and LPU “Feast on Wheels”
- Executed high-impact product launch campaign (Whopper @ ₹139) across NH-44, delivering 11% YoY sales growth (highest in QSR category)
- Managed annual marketing budgets up to ₹7.5 Cr, achieving ~30% savings via strategic deals/barters
- Led influencer strategy (local to mega), delivering 20M+ reel views and high digital visibility - Strengthened digital presence through hyperlocal campaigns, social media ads, and influencer marketing
- Expanded brand visibility with 78 permanent OOH sites and 100+ wall wraps inventory
- Delivered national TV campaign during India vs South Africa series at optimized cost (₹4L)
- Applied data-driven approach to measure campaign effectiveness and ROI
- Collaborated with sales teams to develop targeted marketing strategies, driving leads and boosting sales performance.
- Managing 20+ vendors, ensuring cost efficiency and execution quality
- Executed guerrilla marketing strategies in high-competition markets to maximize visibility
- Demonstrated commitment to fitness and community engagement through participation in events like Jaipur Green Run
Key Account Manager – Amazon
Bath & Body Works & Victoria's Secret India
New Delhi
01.2021 - 06.2023
- Launched Victoria's Secret India’s first store and e-commerce website, driving brand entry and market presence
- Enhanced customer buying experience through catalog data optimization
- Led online inventory planning with e-commerce merchandising teams
- Collaborated with global teams to maintain digital assets & A+ content
- Monitored campaign performance and conducted regular quality checks
- Executed retail brand visibility initiatives based on market opportunities
- Managed CSR partnerships and staff volunteering programs
Ast. Marketing Manager – India & Sri Lanka Markets
The Body Shop
10.2020 - 01.2021
- Planned & executed ATL, BTL, and digital campaigns to drive year-round brand visibility
- Managed marketing budgets, optimizing seasonal and annual spend allocation
- Aligned monthly marketing calendars with business targets and campaign objectives
- Secured brand visibility through mall branding, OOH, social media, and events
- Ensured adherence to international brand guidelines across all activations
- Coordinated with global teams to obtain approvals and ensure seamless execution
Management Trainee
Apparel Group India
01.2019 - 10.2020
- Monitored store compliance and operational standards
- Managed P&L including sales, costs, and store expenses
- Led a team of 5 managers and 18 associates
- Improved KPIs: UPT (127%), ASP (113%), and conversion
- Acted as District Manager, supporting operations and growth
Education
PGDM - Retail Marketing & Management
Birla Institute of Technology
01.2019
Graduation - Bachelors of Business Administration
Dayanand Academy of Management Studies
01.2017
12th - Science with Mathematics
U.P Kirana Seva Samiti Vidyalaya
01.2014
10th - Science with Commerce
U.P Kirana Seva Samiti Vidyalaya
01.2012
Skills
- Strategic marketing
- Campaign execution
- Data analysis
- Influencer marketing
- Budget management
- Problem solving
- Vendor management
- Marketing and sales strategies
- Brand development
- Innovative and creative
- Proactive self starter
- Negotiation tactics
- Brand positioning
Interests
Brand Building & Experiential Marketing
Accomplishments
- Recognized by CEO for outstanding performance (2026)
- Certified in Advanced Excel & Tableau for data analysis
- Six Sigma Green Belt – KPMG
- Certified in Google Digital Marketing
- Awarded for delivering year-on-year growth during internship at Bata India
- Recognized as Best Management Trainee by Vice President & Brand Head – Bath & Body Works
Timeline
Marketing Manager
Burger King India
06.2023 - Current
Key Account Manager – Amazon
Bath & Body Works & Victoria's Secret India
01.2021 - 06.2023
Ast. Marketing Manager – India & Sri Lanka Markets
The Body Shop
10.2020 - 01.2021
Management Trainee
Apparel Group India
01.2019 - 10.2020
PGDM - Retail Marketing & Management
Birla Institute of Technology
Graduation - Bachelors of Business Administration
Dayanand Academy of Management Studies
12th - Science with Mathematics
U.P Kirana Seva Samiti Vidyalaya
10th - Science with Commerce
U.P Kirana Seva Samiti Vidyalaya