Abhay Sharma

• Launched and managed cross-brand login solutions across six global markets (US, UK,Spain, Germany, Italy, France) for flagship titles including Vogue, GQ, and Condé Nast Traveler.
• Managed high-impact global events like the Met Gala and Oscars, ensuring seamless
user login and engagement experience during peak traffic surges.
• Increased account verification rates from 28% → 90%by implementing a robust hard
verification flow during account creation.
• Utilized A/B testing tools like Growth Book to assess and implement the most effective login solutions.
• Enhanced account creation experience by introducing flexible password options,removing barriers tied to magic link/newsletter permissions, and optimizing user flows.
• Improved login authentication success from 60% → 85% by redesigning user flows for magic link and password-based logins.
• Achieved >85% conversion rate by implementing OTP as an alternative login method to magic links.
• Pioneered passwordless adoption by piloting Passkey integration to assess user adoption and future rollout potential.

• Directed the end-to-end execution of the 2022 Assembly Elections platform, driving CMS enhancements, real-time updates, and frontend experiences for millions of users.
• Directed the end-to-end execution of the 2022 Assembly Elections platform, driving CMS enhancements, real-time updates, and frontend experiences for millions of users.
• Spearheaded the design and rollout of Budget 2022 coverage, overseeing creative direction, new UI designs, and seamless frontend execution for live events.
• Led the development and launch of a gamified login module across ABP websites, integrating a reward points system that improved user engagement and retention.

• Launched and scaled ABP's Gaming Platform, offering casual and premium games to diversify content, increase stickiness, and boost daily active users.
• Managed ABP's multi-language website portfolio (7+ languages), ensuring reliable day-to-day operations and content delivery across diverse regional audiences.
• Partnered with Editors and SEO teams to optimize content pipelines and platform.

• Managed The Hindu e-Paper, the brand's flagship digital product with the largest subscriber base.
• Launched Crossword+ platform, boosting engagement with interactive games like Crossword, Sudoku, and Word Search.
• Introduced login-based access for Crossword+, enabling personalization and
enhancing retention.
• Developed quiz features on the e-Paper, increasing returning user engagement by7.5%.
• Migrated The Hindu's login system to Piano, streamlining subscription management and improving conversion rates.
• Launched a Coupon Management Portal, driving a 40% increase in subscriptions through targeted promotions.
• Enhanced the Customer Care Portal, reducing average resolution turnaround time (TAT) from 96 to 48 hours, significantly improving support efficiency.

• Conceptualized and managed UMANG web/app, a flagship government platform, overseeing product portfolio across user journeys, UI/UX, CRM, campaign management, and self-care products.
• Built Campaign Management and CRM portals, empowering agents to resolve tickets/queries and deliver department-specific notifications/emails—tools still actively used for large-scale citizen engagement.
• Defined functional requirements and wireframes for UMANG's self-care portal, mobile apps, and website, ensuring seamless user flows and departmental alignment.
• Trained CRM teams on platform usability and workflows, improving query resolution efficiency and accelerating adoption of new tools.