Abhay Sivasankaran
Senior Marketing Manager, Social Media And Growth
Bengaluru
Summary
A highly motivated and result driven Management Professional with a proven track record as a Marketing strategist across Digital, Social, Content, Growth hack, product verticals and a dedicated team player
Overview
6
6
years of professional experience
2
2
years of post-secondary education
5
5
Languages
Work History
Senior Manager, Social Media and Growth
Verse Innovation Pvt Ltd
Bengaluru
10.2020 - Current
- Managed social media marketing, optimized metrics and fostered engagement. Successfully marketed key IPs, initiatives and features
- Growth hacked for metrics like in-app retention, shares, social follower growth, engagement etc, optimized performance for maximum results.
- Led end-to-end research, development, testing, launch, and marketing of new product features. Collaborated with cross-functional teams, including developers and content, to ensure successful launches.
- Led digital-first brand campaigns, utilizing innovative and modern approaches to engage with target audiences and position the brand as an industry leader.
- Led a cross-functional team of 10-15 experts across Social, YT, and growth hacking, fostering continuous improvement and driving results through collaboration and strategic planning
Video and Social Media Manager
Sportskeeda
Bengaluru
12.2018 - 10.2020
- Responsible for building, growing and driving revenue from a recently launched built-from-scratch video platform and Social Media.
- Led end-to-end development and execution of social media strategies, planning campaigns, analyzing performance, leveraging insights and reporting results.
- Conducted research to identify the types of content that resonated with various audience segments across different sports and nationalities.
- Successfully executed a pitching and outreach strategy, building a network of over 250 video partners.
- Achieved a total turn around and made the platform profitable within a span of 5 months.
Transformation Manager- ERP Consultant
Tata Consultancy Services
Bengaluru
09.2017 - 12.2018
- Successfully mapped and configured specific case scenarios and processes to ensure that actionable insights reached the appropriate stakeholders. Drove adoption and coached senior consultants and business analysts in operational functions. Targeted deficiencies and replaced them with industry best practices.
Management Trainee- BITS Practice School (intern)
Aditya Birla Management Corporation Pvt Ltd
Mumbai
01.2017 - 06.2017
- Worked on new product development based on enhancing and reinforcing the brand's image as a thought leader ad trend setter
- Worked with the digital capability team to understand how apps for social listening, engagement driving and process mapping and integration can be leveraged on the Salesforce Environment
Education
MBA - Marketing
Birla Institute of Technology And Science (BITS)
Pilani, Rajasthan 08.2015 - 07.2017
Skills
Social Media Strategy
Timeline
Senior Manager, Social Media and Growth
Verse Innovation Pvt Ltd
10.2020 - Current
Video and Social Media Manager
Sportskeeda
12.2018 - 10.2020
Transformation Manager- ERP Consultant
Tata Consultancy Services
09.2017 - 12.2018
Management Trainee- BITS Practice School (intern)
Aditya Birla Management Corporation Pvt Ltd
01.2017 - 06.2017
MBA - Marketing
Birla Institute of Technology And Science (BITS)
08.2015 - 07.2017
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