Abhay Srivastava

Key Result Areas:

• Formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through.
• Leading a team of 4 professionals, providing guidance and support for effective campaign execution and client management.
• Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to the company's strategic plans.

Achievements:

• Successfully achieved a 10X revenue growth in just one-year, surpassing set targets. Auto and Handset contributed maximum which is 30%
• Onboarded and managed 50+ clients across various sectors, including Auto, Handset, Telecom, FMCG, and BFSI.
• Built a high-performing team from scratch, fostering a culture of collaboration and excellence.
• Established strong relationships with key stakeholders in the digital ecosystem, enhancing brand visibility & market presence.
• Achieved sales of Video, Impact, Rich Media Innovations including closing annual deals

• Company Overview: Kofluence is India's Largest Influencer Marketing network with 500K+ verified influencers across Instagram, YouTube, Facebook, Twitter and LinkedIn & Blogs to create word of mouth marketing for the brand
• My role includes sales strategy, new business development for the region and grow the market with an average of 30% month on month
• Onboarding LCS accounts for branded content, Influencers marketing, native content and blogs and create IPs for the brands
• Managing a team of 1 people with the topline of 18cr

• Role includes sales strategy, pricing and yield management of CNI India
• Revenue generation, display, content sales (Textual and video)
• Handling all corporate clients and digital agencies of North for content and digital sales and programmatic
• Delivering clear and sustainable advantage for the brand and heading a team of 4 people for the region and managed the topline of 10cr

• Role included Sales strategy, pricing and yield management of digital footprint of WWM Title - Femina, Firmware, Grazia, BBC Top Gear and Lonely Planet for display & pureplay advertising and branded content etc

• Was responsible for generating revenue for Time Out Magazine Delhi and National Edition
• Category handled - Travel, Lifestyle, F&B, Fashion etc
• Interacting with all leading Advertising Agencies & Clients in North India

• Was responsible for ad revenue generation for Data Quest and PC Quest Magazine
• Managed communications with their existing Clients and developed contacts with new potential Clients
• Tracking competitive activities on daily basis and implementing counter-active strategies, building & integrating customer database