Abhay Singh Rathore
Aurangabad
Summary
Dynamic International Business Development Executive with a proven track record at Specialty Polyfilms, excelling in contract negotiation and market research. Spearheaded strategic initiatives that enhanced product expansion and pricing strategies. Adept at digital marketing and fostering customer relationships, driving significant engagement and insights across diverse platforms.
Overview
3
3
years of professional experience
1
1
Certification
Work History
International Business Development Executive
Specialty Polyfims
Aurangabad
04.2025 - Current
- Negotiated contracts with companies to secure favorable terms and pricing.
- Conducted market research to identify potential new markets for product expansion.
- Developed pricing strategies based on local market conditions and competitive landscape.
Marketing Intern
Emami
04.2024 - 06.2024
- Led market visits across 4 areas, engaging 80+ retailers, gathering insights & driving strategic pivots, revitalizing Fair & Handsome's presence
- Conducted comprehensive competitor analysis of 6+ B2C and 5+ D2C brands, evaluating product portfolios and key features
- Carried out secondary research on consumer preferences by analyzing 5+ historical reports, on demographic shifts for FMCG
Digital Marketing Intern
Repairs Duniya
06.2023 - 08.2023
- Performed keyword research on electronics repair, analysed 30+ keywords using Search engine optimisation tools
- Conducted market research for customer segmentation and targeting, contributing to the success of over 3 products in 2+ seasons
Digital Marketing Intern
Reliance Jio
04.2023 - 06.2023
- Analysed 4+ enterprise product offerings and pricing strategies on 5+ services for the market benchmarking of Telecom Products
- Contributed in the marketing of IPL fan park, collected suitable feedback from users and engaged an audience of 20k+ in 10 days
- Analysed 15+ annual and quarterly revenue and subscriber reports from TRAI and developed insights on demographics and 2+ KPIs
Social Media Marketing Intern
Aatma Prakash Foundation
04.2022 - 05.2022
- Managed and campaigned over the official Aatma Prakash foundation's Instagram account with 1300+ followers for over 2 months
- Strategized social media marketing resulted in 40% hike in customer engagement, summing to a total organic interaction over 5k
- Supervised 2 cohorts of 5+ teams in fundraising & wellness campaign and raised over 20K for the underprivileged kids of Indore
Education
MBA - Marketing Management
IIM Indore
Indore03-2025
Bachelor of Arts - Business Administration And Management
IIM Indore
Indore04-2023
High School Diploma -
St. Fidelis College
Lucknow04-2020
Skills
- Market research
- Contract negotiation
- Digital marketing
- Social media management
- Customer relationship management
- Competitive analysis
- Team collaboration
- Adobe Premiere Pro
- Adobe Photoshop
- Photography and videography
- Effective communication
- Social media marketing
- SEO - SEMRUSH
Accomplishments
- Led a team of 17 to report campus events, interfacing with over 5,000 call getters, ensuring timely delivery of insights to top media houses
- Managed the social media presence of IIM Indore (160K followers), achieving 20L impressions, and 36.1% growth in engagement
- Organized mentorship program for approximately 600 prospective PGP participants, facilitating smooth onboarding and transition into the program
Certification
- Certified in KPMG Lean Six Sigma Green Belt, showcasing proficiency in process improvement
- Completed Business Presence & Marketing, Project Management & Data Analytics by Coursera
Affiliations
- Secured the position of campus finalists among 14,000+ participants in the Amazon Ace Challenge, which included over 18 B-schools
- Secured 6th position at the national level in the Society & Policy Competition conducted by IIM Kozhikode among 650+ participants
- National Finalist - Frames: Photography event coverage competition at Mood Indigo Fest conducted by IIT Bombay
Start-up
- Marketing Head of custom-apparel design and market place start-up Tagbit
- Designed 20+ professional advertisements and posters for the efficient marketing of customized apparel
Social Work
- Contributed over 25 hours for the education of underprivileged students, enabling them to secure scholarships of 0.9 lac, i-Help
Sports
- Qualified for the CSGO semifinal national level gaming among 20 or more professional teams, IIM Indore Ranbhoomi
- I competed and represented my section in the IPM intra-batch Badminton tournament, participating in more than two matches
Cultural Events
- Represented and led the IPM Photography Team of 6+ in the IIT vs. IIM inter-college tournament held at IIT Indore
- Coordinated and executed crucial stage tasks with accuracy and efficiency to facilitate over 40 award holders
- Photographic coverage of IIM Indore's official play, Knives Out, with a length of 2.5 hrs and 750+ audience members
- Facilitated collaboration with over 150 students and administration in the production of the official IIM Indore Campus Life movie
Timeline
International Business Development Executive
Specialty Polyfims
04.2025 - Current
Marketing Intern
Emami
04.2024 - 06.2024
Digital Marketing Intern
Repairs Duniya
06.2023 - 08.2023
Digital Marketing Intern
Reliance Jio
04.2023 - 06.2023
Social Media Marketing Intern
Aatma Prakash Foundation
04.2022 - 05.2022
MBA - Marketing Management
IIM Indore
Bachelor of Arts - Business Administration And Management
IIM Indore
High School Diploma -
St. Fidelis College
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