Abheydeep Sharma
Gurgaon
Summary
Dynamic Senior Producer with extensive experience at the Indian National Congress, excelling in content development and project management. Proven track record in enhancing audience engagement through innovative strategies and creative direction. Adept at budget management and fostering team collaboration, delivering high-quality projects that resonate across digital platforms.
Overview
14
14
years of professional experience
Work History
Senior Producer, Special Content (Digital)
Indian National Congress
08.2022 - Current
- Special content development across Social platforms
- Catering to both short and long formats
- Managing production schedules
- Collaborated with cross-functional teams to streamline content development processes (National-State)
- Overseeing project budgets and ensuring adherence to financial guidelines.
- Supervising junior producers, providing guidance and mentorship
- Reviewing scripts and storyboards, ensuring alignment with project vision.
- Providing creative direction to ensure quality standards were met in all projects.
- On-ground content coordination among different teams and states.
Digital Media Strategist
ByteDance
Gurgaon
01.2020 - 01.2021
- Responsible for planning, creating and curating varied content for Digital App Helo.
- Experimenting with content IPs to enhance app user experience and drive audience engagement.
- Created a best-in-class content calendar planning that integrated both long and short format content, along with onboarding
- Live Production Set Up
- Planning & Shaping content Ips
- Aligned with key Business Partners
- Consistently increased social media following on all sister apps
- Developed digital media strategies to enhance brand visibility and engagement.
Producer: Branded Content – Promotions
Times Network
Noida
05.2014 - 01.2020
- Client Meets and content planning
- Editorial Judgement, Conceptualisation, writing Scripts & Shoots, Direction
- Budgeting, Shoot Schedules
- Handling Production, Execution & Budgeting of the project for shoots.
- Creative Supervision of Styling, Graphics, Visual Art, Editing, Technical & Production crew.
- Responsible for cross-channel (Times Now, ET Now, Mirror Now) promotion of Branded Content for TV and Digital space (promos, Vignettes, Av’s, Infographics, logo design, etc.).
Assistant Producer
Network18
03.2013 - 04.2014
- Copywriting/Scripting
- Executing Shoots and Post Production
- Managing & directing on-ground Multi-cam Setups
Assistant Producer
ETV Bharat
01.2011 - 02.2013
- Managing Production
- Copywriting/Scripting
- Executing Shoots and Post Production
- Managing & directing on-ground Multi-cam Setups
Education
Master of Arts - Journalism
Punjabi University
Patiala03-2007
Skills
- Content development
- Project management
- Budget management
- Creative direction
- Social media strategy
- Content coordination
- Team collaboration
- Audience engagement
Languages
Hindi
First Language
English
Proficient (C2)
C2
French
Beginner (A1)
A1
Timeline
Senior Producer, Special Content (Digital)
Indian National Congress
08.2022 - Current
Digital Media Strategist
ByteDance
01.2020 - 01.2021
Producer: Branded Content – Promotions
Times Network
05.2014 - 01.2020
Assistant Producer
Network18
03.2013 - 04.2014
Assistant Producer
ETV Bharat
01.2011 - 02.2013
Master of Arts - Journalism
Punjabi University
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