Abhi Verma

I have pursued Integrated BBA-MBA specializing in Operations and Marketing, from Gautama Buddha University and I intend to be a part of an enthusiastic work environment, where I can use my management skills and communication skills to accomplish organizational goals and ultimately create surplus. I am looking forward to getting elevated in field assignment, by exploring my skills and working hard as true to my conscience for the upliftment of the organization with which I am associated as well as my personal growth.

Academic Projects

Consumer Preference of Biscuits (Jan 2020)
I conducted research in the FMCG market to have an accurate understanding of the preferences and choices of bakery products which can help companies have a better idea about the market.

Impact of Social Media Marketing on Consumer Behaviors

I aimed towards studying the consumer behavior in all three buying stages, i.e Pre-Purchase Stage, Purchase Stage and Post-Purchase Stage, to understand the affect of social media marketing on consumer while making a purchase. This helped companies in modifying and make tailor-made changes for optimum sale.