Python
Detail-oriented Junior Data Analyst with 2+ years of experience in transforming complex datasets into actionable insights. Proficient in advanced Excel techniques, Power BI, SQL, and Python, with a proven track record of streamlining data processes and enhancing decision-making efficiency. Currently pursuing an MBA in Information Technology and System Management. Adept at data visualization and cross-functional collaboration to deliver tailored analytical solutions.
Key Achievements :
Python
MS Office 365
Power Bi
Alteryx
MySQL
Tableau
Maximizing Revenue: The Sales Performance
Overview: In this project, I analyzed the relationship between advertising expenditure and sales performance for a major e-commerce company specializing in fashion apparel. The goal was to determine how effectively ad spend drives sales and to identify the optimal allocation of marketing resources.
Objectives:
Key Findings:
Data Collection: Collected data from various e-commerce marketplaces, including Myntra, Amazon, Ajio, Flipkart, and Snapdeal, covering sales revenue, ad spend, and delivery times.
Data Analysis: Used Power BI to perform data cleaning, transformation, and visualization. Calculated correlation coefficients and conducted detailed analysis of sales trends, top products, and category performance.
Tools Used:
Conclusion: This project demonstrates the significant impact of strategic advertising on sales performance. By leveraging data-driven insights, businesses can optimize their marketing spend to maximize sales and improve overall revenue. The strong positive correlation between ad spend and sales highlights the importance of investing in effective advertising campaigns.
View Full Report: https://drive.google.com/drive/folders/1EA7R2PVSdGhOnlKkx2CTzIobOKNy20XR?usp=sharing
Photography
FPS Gaming
Reading Books
MMA