Abhijeet
Bangalore
Summary
Goal-oriented manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
9
9
years of professional experience
Work History
E-com & Performance Marketing Manager
Chumbak Pvt. Ltd.
Bengaluru
11.2021 - Current
- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
- Evaluated advertising platforms like Facebook Ads Manager or Google Adwords for effectiveness in reaching target audiences.
- Optimized website design elements to improve user experience and navigation flow.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
- Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.
- Supervise & execute monthly AMS plans for amazon & sale days participation with other major e-com partners.
- Collaborated with designers, copywriters, developers and other stakeholders in creating digital assets such as videos, infographics, eBooks and whitepapers.
- Conducted A and B testing of various marketing channels such as email campaigns, website design, SEO optimization.
Deputy Digital Marketing Manager
Amante (MAS Brands)
Bengaluru
04.2021 - 10.2021
- Lead the digital marketing efforts for amanté – formulate & lead digital communication with a specific focus on performance & growth campaigns
- Study target audiences to glean insights, understand trends, and identify opportunities
- Handle the brand ecommerce website - responsible for generating sales & revenue and delivering on sales & conversion KPIs
- Via formulation & execution of monthly media plans including FB/ Insta/ Google / Email/ Affiliates/ OTT etc
- Liaise with the digital agency to handle on-going SEO efforts & Website tech related deliverables
- Liaise with CRM agency to formulate & execute monthly campaigns and analytics
- Drive site improvements and new features to completion by coordinating with project managers, web developers, designers, marketers, and other merchandisers
Digital Marketing Manager – Brand Intelligence
Bigbasket
Bengaluru
12.2018 - 03.2021
- Planning digital marketing campaigns, SEM, email, social media and display advertising
- Analyze brand positioning and consumer insights
- Translate brand elements into plans and go-to-market strategies
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Devise innovative growth strategies.
Digital Marketing Manager
The Little Gym of India
03.2018 - 07.2018
- Lead Generation Mechanism for Company Owned Centers (Via Social Media Channels) Digital Marketing Support for Franchisees of The Little Gym in India
- SEO Promotion of the TLG Brand in India at a National level
- Digital support for Business Development of the TLG Brand in India.
SEO & Performance Marketing Manager
MELORRA
Bengaluru
01.2017 - 03.2018
- Managing Facebook and Google, Email marketing, Affiliate marketing and SMS Marketing
- Develop a strategy for the improvement of organic search ranking and the maximization of ROI
- Develop and execute strategy on bringing down the CPV and CAC and scale up the orders
- Provide conversion-focused ad creative direction and occasionally write ad copy based on past data learnings
Senior Marketing Specialist
Hiveminds Innovative Market Solutions
11.2014 - 09.2016
- Managed multiple specialized teams to execute marketing campaigns through SEO / SEM channels
- Understanding client’s business goals, identifying new market opportunities and devising marketing strategies to help take their business to the next level
- Experience in handling clients from point of initiation, to complete account setup and as well as campaign strategies keeping in mind long term client goals
- Training for new employees.
Education
Bachelor of Engineering in Telecommunication -
Dayanand Sagar College Of Engineering
06.2014
Class XII -
DAV Public School
03.2009
Class X -
ST. Karen’s Secondary School
03.2007
Skills
- SEO (Search Engine Optimization)
- Social Media Marketing
- E-com Marketing
- SEM (Search Engine Marketing)
- CRM & CRO
- Shopify
Timeline
E-com & Performance Marketing Manager
Chumbak Pvt. Ltd.
11.2021 - Current
Deputy Digital Marketing Manager
Amante (MAS Brands)
04.2021 - 10.2021
Digital Marketing Manager – Brand Intelligence
Bigbasket
12.2018 - 03.2021
Digital Marketing Manager
The Little Gym of India
03.2018 - 07.2018
SEO & Performance Marketing Manager
MELORRA
01.2017 - 03.2018
Senior Marketing Specialist
Hiveminds Innovative Market Solutions
11.2014 - 09.2016
Bachelor of Engineering in Telecommunication -
Dayanand Sagar College Of Engineering
Class XII -
DAV Public School
Class X -
ST. Karen’s Secondary School
Similar Profiles
Swetangini SinhaSwetangini Sinha
Regional Sales Manager at Chumbak Design Pvt LtdRegional Sales Manager at Chumbak Design Pvt Ltd
Shubham Kumar KeshriShubham Kumar Keshri
Sales Associate at Chumbak Design Pvt LtdSales Associate at Chumbak Design Pvt Ltd
USMAN KHALIDUSMAN KHALID
IT Manager at CHUMBAK DESIGN PVT. LTDIT Manager at CHUMBAK DESIGN PVT. LTD