Abhijeet Guha
DGM- Content & Digital Marketing
New Delhi,DL
Summary
I am a Content Professional with around 12 years+ of rich & extensive experience in Marketing Communication and Digital Marketing. Presently, I am responsible for market penetration and lead generation for global market that includes Europe, Asia Pacific and Middle East. My core activities include enhancing the brand presense and generating Marketing Qualified Leads (MQL) that actually converts.
Overview
4
4
Languages
4
4
Certifications
7
7
years of post-secondary education
23
23
years of professional experience
Work History
DGM- Content & Digital Marketing
REVE Systems
Delhi, Delhi
06.2012 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories
- Developed marketing content such as blogs, case studies, white papers, brochures, and other promotional materials.
- Created social media content with consistent content and tone.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Managed content distribution to online channels and social media platforms.
- Hosting Webinars for brand visibility and lead generation
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Content Editor
Dimension India
Noida, Uttar Pradesh
03.2010 - 05.2021
- Optimized content with key search terms to drive traffic and online visibility.
- Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
- Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Hired, trained, and provided daily direction for 7 employees.
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
Collection Executive
TCS- Eserve (Former Citi Group Global Service
New Delhi, Delhi
06.2007 - 08.2009
- Collaborated on collection and dispute resolution issues.
- Reviewed, researched and corrected discrepancies and customer concerns.
- Monitored payments due from clients and promptly contacted clients with past due payments.
- Contacted customers to collect outstanding payments via one-time or negotiated installment methods.
Education
Bachelor of Arts - Economics
DHSK College
Dibrugarh 06.1999 - 07.2002
Higher Secondary - English, Economics, Political Science
DHSK College
Dibrugarh 06.1997 - 07.1999
High School Diploma -
Montfort School
ChabuaPG Diploma in Advertising And Public Relations - Advertising, Public Relation And Marketing
IIMM
New Delhi 09.2005 - 07.2007
Skills
Content Development and Editing
Wordpress Use
Google Analytics
Blogging
Copywriting
Research
Ad Development
Public and Media Relations
Campaign Management
Marketing and Advertising
On Page and Off Page SEO
Google Ads
Online Reputation management
Certification
Digital Marketing Program
Certification Details
- Certificate in Pay Per Click (Google Adwords, Yahoo Ads, Facebook, Linkdin & YouTube Advertisement) from The SEO Classes, New Delhi
- Digital Marketing Program from afaqs, Gurgaon
- Google Analytics Certification from Google
- Google Ads Certification from Google
- Inbound Marketing Certification from Hubspot Academy
- Content Marketing Certification from Hubspot Academy
Timeline
Google Ads
12-2019
Google Analytics
11-2017
Pay Per Click
09-2015
Digital Marketing Program
02-2013
DGM- Content & Digital Marketing
REVE Systems
06.2012 - Current
Content Editor
Dimension India
03.2010 - 05.2021
Collection Executive
TCS- Eserve (Former Citi Group Global Service
06.2007 - 08.2009
PG Diploma in Advertising And Public Relations - Advertising, Public Relation And Marketing
IIMM
09.2005 - 07.2007
Bachelor of Arts - Economics
DHSK College
06.1999 - 07.2002
Higher Secondary - English, Economics, Political Science
DHSK College
06.1997 - 07.1999
High School Diploma -
Montfort School