Summary
Overview
Work History
Education
Skills
Certification
Certification Details
Timeline
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Abhijeet Guha

Abhijeet Guha

DGM- Content & Digital Marketing
New Delhi,DL

Summary

I am a Content Professional with around 12 years+ of rich & extensive experience in Marketing Communication and Digital Marketing. Presently, I am responsible for market penetration and lead generation for global market that includes Europe, Asia Pacific and Middle East. My core activities include enhancing the brand presense and generating Marketing Qualified Leads (MQL) that actually converts.

Overview

4
4
Languages
4
4
Certifications
7
7
years of post-secondary education
23
23
years of professional experience

Work History

DGM- Content & Digital Marketing

REVE Systems
Delhi, Delhi
06.2012 - Current
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories
  • Developed marketing content such as blogs, case studies, white papers, brochures, and other promotional materials.
  • Created social media content with consistent content and tone.
  • Successfully launched offline and online consumer targeting and marketing strategy.
  • Managed content distribution to online channels and social media platforms.
  • Hosting Webinars for brand visibility and lead generation
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.

Content Editor

Dimension India
Noida, Uttar Pradesh
03.2010 - 05.2021
  • Optimized content with key search terms to drive traffic and online visibility.
  • Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
  • Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Hired, trained, and provided daily direction for 7 employees.
  • Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.

Collection Executive

TCS- Eserve (Former Citi Group Global Service
New Delhi, Delhi
06.2007 - 08.2009
  • Collaborated on collection and dispute resolution issues.
  • Reviewed, researched and corrected discrepancies and customer concerns.
  • Monitored payments due from clients and promptly contacted clients with past due payments.
  • Contacted customers to collect outstanding payments via one-time or negotiated installment methods.

Education

Bachelor of Arts - Economics

DHSK College
Dibrugarh
06.1999 - 07.2002

Higher Secondary - English, Economics, Political Science

DHSK College
Dibrugarh
06.1997 - 07.1999

High School Diploma -

Montfort School
Chabua

PG Diploma in Advertising And Public Relations - Advertising, Public Relation And Marketing

IIMM
New Delhi
09.2005 - 07.2007

Skills

Content Development and Editing

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Certification

Digital Marketing Program

Certification Details

  • Certificate in Pay Per Click (Google Adwords, Yahoo Ads, Facebook, Linkdin & YouTube Advertisement) from The SEO Classes, New Delhi
  • Digital Marketing Program from afaqs, Gurgaon
  • Google Analytics Certification from Google
  • Google Ads Certification from Google
  • Inbound Marketing Certification from Hubspot Academy
  • Content Marketing Certification from Hubspot Academy

Timeline

Google Ads

12-2019

Google Analytics

11-2017

Pay Per Click

09-2015

Digital Marketing Program

02-2013

DGM- Content & Digital Marketing

REVE Systems
06.2012 - Current

Content Editor

Dimension India
03.2010 - 05.2021

Collection Executive

TCS- Eserve (Former Citi Group Global Service
06.2007 - 08.2009

PG Diploma in Advertising And Public Relations - Advertising, Public Relation And Marketing

IIMM
09.2005 - 07.2007

Bachelor of Arts - Economics

DHSK College
06.1999 - 07.2002

Higher Secondary - English, Economics, Political Science

DHSK College
06.1997 - 07.1999

High School Diploma -

Montfort School

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Abhijeet GuhaDGM- Content & Digital Marketing