ABHIJEET GUHA
Content & Digital Marketing
New Delhi
Summary
Senior Content Marketing Specialist with 15 years of experience in brand management, content strategy, and digital marketing. I have worked for global technology brands to help them enhance their brand visibility through powerful digital strategies.
Overview
15
15
years of professional experience
4
4
Certification
Work History
Senior Content Marketing Specialist
Infobip
07.2024 - Current
- Develop a content strategy aligned with short-term and long-term marketing targets for India and the APAC region.
- Collaborate with marketing and design teams globally to plan and develop site content, style, and layout.
- Managing website content, blogs, case studies, eBooks, scripting for podcasts, branded video content, sales and marketing collaterals, emailers, product content, etc.
- Filing award nominations on behalf of the company to enhance the brand image.
- Analyzed content performance metrics to refine marketing strategies.
- Working with analysts and research firms to create research reports.
- Participating in client physical and digital interviews for customer advocacy programs.
- Managed social media channels to foster community interaction and growth.
- Tracked campaign results using Google Analytics or similar tools.
Freelance Content Marketing Trainer & Consultant
Freelancer
02.2024 - 06.2024
- Running Meta Ads to promote SaaS-based lead management software.
- Acting as a consultant for businesses, and handling their social media marketing activities.
- Handling Google Ads, content, and SEO projects for clients.
DGM - Content & Digital Marketing
REVE Systems, New Delhi
New Delhi
06.2012 - 12.2023
- Developed a content marketing strategy and worked on blogs, case studies, white papers, press releases, brochures, videos, and newsletters.
- Distributed the content utilizing both organic and paid mediums, like Search, Display, and Email Campaigns.
- Working with C-level executives to publish thought leadership articles on media.
Managed a team of content writers and SEO professionals, and coordinated with third-party vendors. - Work closely to organize company events, coordinating with third-party agencies.
- Managed the social media pages of the brands, taking care of posting schedules, engagement, and leads.
Content Editor
Dimension India, Noida
Noida
03.2010 - 05.2012
- Developed 5000 words content for clients per day maintaining the required quality
- Maintain an editorial calendars and content schedules to create content based on client's requirement.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Collaborated with team of writers and content marketing strategists
- Hired, trained, and provided daily direction to the team of 7 content writers.
Collection Executive
Citi Group Global Services, New Delhi
New Delhi
06.2007 - 08.2009
- Collaborated on collection and dispute resolution issues of Citi Bank customers
- Reviewed, researched and corrected discrepancies and customer concerns.
- Monitored credit card payments due from clients and promptly contacted clients with past due payments.
Education
Masters Diploma - Business Administration
Indian Institute of Commerce and Trade
Lucknow01.2022
PG Diploma - Advertising, Public Relation and Marketing
IIMM, NEW DELHI
New Delhi01.2007
Bachelor of Arts - Economics
DHSK COLLEGE, DIBRUGARH
Dibrugarh01.2002
Higher Secondary -
DHSK COLLEGE, DIBRUGARH
Dibrugarh01.1999
High School -
MONTFORT SCHOOL, CHABUA
ChabuaSkills
- Content strategy
- Digital marketing
- Team leadership
- Brand storytelling
- SEO proficiency
- Copywriting
- Marketing strategy
- Google Ads
- Marketing automation
- WordPress management
Certification
- Digital marketing from HubSpot (Sep 2023)
- Google Search Ads from Google, Sep 2023
- SEO fundamentals from SEMRUSH (Oct 2023)
Languages
English (Fluent), Hindi (Fluent), Bengali (Fluent)
Timeline
Senior Content Marketing Specialist
Infobip
07.2024 - Current
Freelance Content Marketing Trainer & Consultant
Freelancer
02.2024 - 06.2024
DGM - Content & Digital Marketing
REVE Systems, New Delhi
06.2012 - 12.2023
Content Editor
Dimension India, Noida
03.2010 - 05.2012
Collection Executive
Citi Group Global Services, New Delhi
06.2007 - 08.2009
Masters Diploma - Business Administration
Indian Institute of Commerce and Trade
PG Diploma - Advertising, Public Relation and Marketing
IIMM, NEW DELHI
Bachelor of Arts - Economics
DHSK COLLEGE, DIBRUGARH
Higher Secondary -
DHSK COLLEGE, DIBRUGARH
High School -
MONTFORT SCHOOL, CHABUA
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