Abhijeet Kaku
Head - Martech Analytics
Ahmedabad
Summary
Experienced and results-driven Team Manager with over 8.5 years of expertise in leading a team of 30+ Customer Success Managers (CSMs) focused on Google Analytics and generating actionable insights for marketing analytics. Recognized for identifying optimization opportunities and developing strategic insights to drive business growth. Certified Scrum Master with a proven track record in Sales enablement, Cloud projects, Data Science, and successful implementation of Google Analytics. Skilled in effectively managing cross-functional teams and establishing clear expectations with C-level executives. Exceptional in team handling, conflict resolution, and resource management, ensuring a positive work environment and delivering exceptional results.
Overview
9
9
years of professional experience
Work History
Head - CSM, Data Analysis & Insights
Tatvic Analytics
Ahmedabad
12.2022 - Current
- Understanding of digital measurement platforms (Google Analytics, Adobe Analytics, Google AdWords, MixPanel, Clevertap, MoEngage, etc.)
- Drive growth and customer satisfaction through data-driven decision-making. Worked with more than 50+ MNC clients & helped drive their growth through web Analytics.
- Analyzing customer data to identify trends, opportunities, and challenges, as well as monitoring key performance indicators (KPIs)
- Expertise in CDP knowledge & all MarTech Tools.
- Intermediate knowledge of SQL query development.
- Hands-on experience and expertise in dashboard design within BI environment (LookerStudio, Power BI, Looker BI etc.)
- Providing guidance to analysts for solving problems, developing solution architecture, and helping them apply data processing techniques and reporting & visualization frameworks.
- Recruiting, training, developing, and coaching talent;. taking ownership of team members' engagement, and leading by example
- Analyzed data to identify root causes of problems and recommend corrective actions
- Identified, analyzed, and interpreted trends or patterns in complex data sets by finding correlations and visualizing with charts
- Identified patterns and trends in large data sets and provided actionable insights
Lead, CSM - Data Analysis & Insights
Tatvic Analytics
Ahmedabad
06.2021 - 12.2022
- Developed and implemented data-driven strategies that significantly improved customer satisfaction
- Led a team of customer success managers in analyzing customer data and identifying key insights to drive proactive outreach and support, resulting in a increase in upsell opportunities.
- Collaborated with cross-functional teams to streamline processes and automate data analysis.
- Conducted in-depth data analysis and reporting to identify trends and areas for improvement
- Conducted training programs that enhanced the team's overall performance and effectiveness.
- Directed and supervised team of 15 engaged in Analytics Projects development
Startegic Account Manager
eClinicalWorks Pvt Ltd.
Ahmedabad
12.2016 - 10.2019
- Working on the whole SDLC till the project ends.
- Supervise the status of Support cases/Projects made or approached by the client.
- Implemented multiple healthcare programs to maintain contact with decision-makers for 50+ assigned high-value accounts.
- Communicated product value, quality and style to educate and entice potential customers.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Demonstrated a high level of initiative and creativity while tackling difficult tasks
Junior Executive
Vodafone India
Ahmedabad
12.2014 - 10.2016
- Proofread technical and creative outputs and deliverables for adherence to quality standards
- Performed project organization and identification for successful project acquisition and implementation.
- Maintained the department compliance with standards.
Education
Bachelor of Engineering - Electronics & Telecommunication
S.B Jain Institute of Technology
Nagpur 04.2010 - 2014.03
Skills
Data analysis
Accomplishments
- Increased efficiency of team by closing projects withing timeline & also delivering value to client apart of the project deliverable.
- Increased team size from 14 to 30 CSM promoting to become Head of the team
- Helped Run Pilot project of building Analysis team within organization for a new client
- Overlooking the Visualization aspect for the team to look at & use for the clients
- Redesigned a Form for client's Website to increase the Conversion Rate by 50%.
- Helped client empower their users to invest their hard-earned money carefully to get maximum returns. They make this possible with technology-driven solutions that enable investments at a lower cost.
- Helped client witness 53.9% Spike in revenue of 20 products, in 16 days, with Principles Of Persuasion-based A/B testing.
- Provided webinar on GA4 & is published on the website.
- Helped take 10+ Case studies which are available on Tatvic website.
Timeline
Head - CSM, Data Analysis & Insights
Tatvic Analytics
12.2022 - Current
Lead, CSM - Data Analysis & Insights
Tatvic Analytics
06.2021 - 12.2022
Startegic Account Manager
eClinicalWorks Pvt Ltd.
12.2016 - 10.2019
Junior Executive
Vodafone India
12.2014 - 10.2016
Bachelor of Engineering - Electronics & Telecommunication
S.B Jain Institute of Technology
04.2010 - 2014.03
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