Seeking a position with a leading organization where sales, analytical and Management skill can be utilized to improve company's profitability and promote growth.
A Sales and Marketing person with 9+ years of experience in Strategic Planning, Channel management, Business Development, Trade Promotions, Team Management with well-known organizations like Nestle, ColgatePalmolive, Abbott Healthcare Pvt Ltd. Possessing valuable insights, keen analysis and Team approach to implement best practices to achieve business excellence. Adapt in working in High Pressure environment with strict deadlines and multiple deliverables like:
Gathering the market intelligence, tracking the competitor's activities and providing the valuable inputs for fine tuning the marketing, sales and collection strategies.
Conceptualizing and implementing competent strategies with a view to penetrate new accounts and expand existing ones for a wide range of services.
Organizing promotional activities as a part of market development effort.
Maintaining customer relations to achieve repeat/referral Business.
Establishing strong and reliable Channel Partners for deeper market penetration.
Providing training and direction to team members for ensuring Quality Performance.
High-achieving Senior Sales Executive with drive and expertise to handle any sales challenge. Dedicated to consistently surpassing quotas and diligently pursuing and converting new leads to enhance revenue streams. Energetic and committed to top performance.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Senior Sales Executive
Nestle India Pvt Ltd
06.2022 - Current
Managing two distributors with a monthly business value of 40 million who service to 2750 odd Outlets across channels in territory, supervising a team of 20 salesmen, 9 merchandisers & 2 RTD PS in the assigned territory to deliver Nestle business objectives, best in class execution & exploring & executing OOH Business Ex
(Colleges, Railway, Institute Suppliers) for Expanding RTD Beverages Business
Responsible for invoicing and redistribution to ensure timely deliveries and smooth operations for distributors
Leading new product launches at the channel & retailer level, driving retailer engagement through quarterly enrollment programs and securing additional product visibility
Identifying and leveraging regional opportunities by understanding local consumption patterns, festivals, and special occasions to boost sales
Developing and monitoring distributor infrastructure, including warehouse management, secondary sales force, and financial readiness, to meet business needs effectively
Ensuring market hygiene in line with company standards to uphold product quality and customer satisfaction
Managing Distributor's Return on Investment
Distributor appointment & area realignment as per business needs to drive better growth & future readiness
Asset (chocolate Visicooler) deployment & tracking in high turnover chocolate & confectionery outlets & managing throughput as per Visicooler size deployed
Senior Territory Sales Executive
Abbott Healthcare Pvt Ltd
11.2017 - 05.2022
Managing a 6 Direct Distributors (Urban + Rural) & 1 (Super Stockiest) and team of 11 off Roll/On Roll Interim Sales Representatives & SSM deputies with 2 merchandisers engaged in Traditional Trade in Market Executions
Responsible for ANI Sales & Target Distribution for volume & value (6.36 Cr Annually) sale, recruitment of sales team & best in class execution & Implementation in trade Market & Centre Profit Head across assigned territory
Designing and executing activations, schemes and incentives, merchandising to sustainably drive sales growth and market shares
Sales planning and forecasting, co-ordinate with supply chain team for better services
Co-ordinate with Marketing team and execute all the brand activities as per the agreed calendar in area
Providing on the job and off the job training to the team
Motivating stockiest study and analyze performance of all Sales Team
Ensuring Brand Promotion, Display, Consumer Awareness and Key Outlets execution of Trade Marketing activities, merchandising and visibility in the territory
Managing Distributor's Return on Investment by rationalizing Investments, budgetary control and driving efficiency of costs leading to consistently growing business
Responsibility to build a strong network of active stockiest and increase distribution
Data analysis on regular basis e.g
Stockiest wise, salesmen wise, route wise, key SKU wise, wholesale tracking and taking appropriate steps to enhance business performance
Rural Market Coverage & Expansion through SS Network
Customer Development Officer
Colgate-Palmolive (India) Ltd
04.2015 - 10.2017
In charge of a team of 1 PSR & 18 Off Roll SSM servicing district of Kolhapur giving an annual sale of Rs.20.5 cr and responsible for leading the development and implementation of all strategic sales activities
Managing and maintaining distribution channel of Colgate-Palmolive within the territory for a maximum business, (Value & volume, Primary & secondary) as per the company system and norms
Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share metrics
Monitoring the Daily sales & taking weekly review of business & key customers
To ensure Promos Stocks (Trade load /Consumer promo) should be billed & liquidated within time to give desired result & effective executions of GTM of new launch
On Job training to salesman
Maintained and managed channel partners by ensuring better relations and communication to achieve high productivity levels from channels
Ensured Engagement of retailers and distributors for delivering high productivity
Conducted market research to gather customer / competition information & identifying emerging market trends