ABHIJEET RASTOGI
Sr.Zonal Manager -South India
Bengaluru
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 14 year career in Medical Devices Industry in both Sales and Marketing . Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
Work History
Sr. Zonal Sales Manager -South India
KARL STORZ INDIA PVT LTD.
11.2018 - Current
- Leading Sales Operations for South India , Orissa and Goa for ENT ,OMFS, Thorax & Anesthesia segment with a high performing team of 6 members .
- Exceeding Topline and bottom line Targets for South India through consultative selling and providing high level of customer service consistently for last 5.5 years
- KPIS -Team Development ,Chanel Strategy, Business Growth ,P&L ,Business Development ,KOL engagement and development .
- Periodical Internal Sales analysis ,market analysis .
- Planning and organizing various contact programs , promotion strategy along with Marketing Function .
- Ensure alignment with rolling forecast, sales funnel & planned business.
- Support big deal projects through Value Based Partnership approach
- Securing consecutive wins in government tenders and Pvt business to maintain growth momentum.
Product Manager MAS/GYNE –India and Subcontinent
KARL STORZ INDIA PVT. LTD.
06.2014 - 10.2018
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place
- Managed product demonstrations and testimonials for performance evaluation
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions
- Analyzed metrics to measure product performance
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning
- Increased product adoption by developing and implementing effective marketing strategies
- Assessed costs and estimated production capabilities to evaluate economic viability
- Conducted market research to identify new opportunities and target markets
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Developed creative presentations, trend reports, kitted assets, and product data sheets
- Managed budget allocation and resource utilization to maximize marketing ROI
- Created and managed social media campaigns to increase brand engagement
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Coordinated project planning and execution with team members and team leads
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap
- Communicated effectively with team members to deliver updates on project milestones and deadlines
- Managed stakeholder expectations effectively throughout the entire product development process
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates
- Optimized product performance with data-driven analysis and continuous improvement initiatives
- Coordinated design meetings and decisions with internal departments and teams
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements
- Collaborated with sales, marketing, and support teams to launch products on time and within budget
Asst Product Manager –Endoscopy
STRYKER INDIA PVT. LTD.
05.2011 - 03.2014
- Product Mapping and Gap Analysis for new product development proposals
- Endo Customer Profiling Project
- Developed & Launched Stryker India first “Sales & Marketing share point” support tool
- Sale of 60 Newly launched High Value premium segment camera within 6 months of launch
- Launched Buy Back Packages for Sales Team all over India
- Conducted ENDO Sales Academy and Launched Play-2-Win campaign for Endoscopy portfolio
- PROJECT-Power Brands as mentor for two MBA-Interns for MINILAPAROSCOPY and Endoscopy Camera
- Collaborated with cross-functional teams to ensure smooth product rollouts and successful launches
- Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals
- Contributed to the development of training programs for both internal staff and external partners, promoting a thorough understanding of product functionality
- Presented detailed reports on product performance metrics to senior management, identifying areas for growth and opportunities for optimization
Sales Executive -Delhi/NCR
KARL STORZ INDIA PVT. LTD.
05.2009 - 05.2011
- Managing the sales of medical device products especially market of Minimally access surgery along with orthopedics, ENT ,Neuro in DELHI –NCR Regions.
Education
B.Pharma - Pharmaceutical Sciences
UP Technical University
04.2001 -
MBA - Sales And Marketing Education
Amity Business Schol
04.2001 -
Certificate in Negotiation Strategy - Coursera
Certificate in Corporate Strategy- Coursera
Skills
Sales Forecasting
Training
- Certified International Product Training in Endoscopy and communication in Texas, USA
- Certified Endoscopy Training in Tuttlingen, Germany
- Training in Annual Meeting of Anaesthesia IMEM in Germany .
- Certificate Training in Gyne Hysteroscopy.
- Certificate Training in Imaging& Camera systems.
Accomplishments
- Certified International Product Training in Endoscopy and communication in Texas, USA
- Certified Endoscopy Training in Tuttlingen, Germany
- Training in Annual Meeting of Anaesthesia IMEM in Germany .
- Certificate Training in Gyne Hysteroscopy.
- Manager of the Year Award -2019
- Highest 135 and 144 percent South India Achievement in 2019 and 2023 .
- Highest number of high end 4K Camera systems sale in first year of launch in ENT segment.
- First 3D Vitom 4K System Sale in India in ENT Segment in 2022 .
Timeline
Sr. Zonal Sales Manager -South India
KARL STORZ INDIA PVT LTD.
11.2018 - Current
Product Manager MAS/GYNE –India and Subcontinent
KARL STORZ INDIA PVT. LTD.
06.2014 - 10.2018
Asst Product Manager –Endoscopy
STRYKER INDIA PVT. LTD.
05.2011 - 03.2014
Sales Executive -Delhi/NCR
KARL STORZ INDIA PVT. LTD.
05.2009 - 05.2011
B.Pharma - Pharmaceutical Sciences
UP Technical University
04.2001 -
MBA - Sales And Marketing Education
Amity Business Schol
04.2001 -
Certificate in Negotiation Strategy - Coursera
Certificate in Corporate Strategy- Coursera
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