ABHIJEET SHINDE
AVP Programmatic Solutions
Summary
Experienced VP Programmatic Solutions with over 15 years of experience in digital media. Excellent reputation for resolving problems and improving client satisfaction. Founding team member of Interactive Avenues, Over the years, I have been fortunate to have witnessed the roller-coaster ride of India’s digital marketing transformation journey up close and personal – from the dotcom burst in the early 2000’s to the current age of data-driven marketing. While the purpose has remained the same - enabling brands to establish a deep connection with consumers.
Overview
17
17
years of professional experience
Work History
VP Programmatic Solutions
Interactive Avenues India Pvt. Ltd, IPG Mediabrands
04.2006 - Current
- Started career as an agency coordinator, managing billing and reporting
- Moved to the Ad-Operations team as an executive learned new skills and applied to daily tasks to improve efficiency and productivity. I was promoted to team lead
- In 2014, I was promoted to take a role as one of the two founding members of Cadreon, which brought programmatic practise for IPG Mediabrands in India
Key Responsibilities:
- End to end Programmatic, Adops team Management + Data, Tech projects, Inputs to Media Planning/Strategy teams, Finance Support
- Responsible for the overall management of the department which includes campaign delivery , resource planning, execution of strategic initiatives and hiring, training, and motivating of staff in multiple geographic locations
- Provide ongoing support, coaching, feedback and developmental opportunities in order to engage staff at all levels and help them be more effective and successful
Routine and strong working knowledge of:
Campaign Management, Audience Segmentation, 1p Data collection
Tools exposed to: Campaign Manager 360, Sizmek, Atlas, Adform Ad Server/DMP, Mediamath DMP, Lotame DMP, Adobe Marketing cloud formerly - DTM, Omniture, Google Tag Manager, Google Analytics
Big Data Projects
Tools exposed to: Lotame, Adobe, Google ADH - Was part of the first India batch to get hands on training and push for implementation internally
Programming, Database, Design
Tools exposed to: Google Studio, Google Web Designer, Key member in implementing ACE projects, HTML, Explore API opportunities/Implementation for reporting/visualization projects. Understanding of major programming/scripting languages SQL, Python.
Visualizations
Supermetrics, Tabloo, Google Data Studio
Media Buying, Innovations, Data Usage
Hands on experience on DSPs, Key member in conceptualizing/delivering creative innovations, Data Partnerships and usage, SSP Partnerships
Optimisation , Verification, Measurement tools
Double Verify, IAS, Nielsen DAR, Pixis, Scibids
Finance/Revenue Tools
MIE, Datorama, commercial strategies for programmatic products to ensure these are profitable for the agency
Education
Diploma - Advertising And Public Relations
Welingkar Institute of Management Development
Skills
Strong mix of technical and marketing experienceAble to think and act both strategically (big picture) and tactically (details)Work with large data sets and extract actionable insights and learningsExtremely proactive with a goal/results-driven orientationStrong work ethic with an ability to identify problems and seek solutions independently
Excellent communication, project management and people skills to interact with all levels of the firm
Timeline
VP Programmatic Solutions
Interactive Avenues India Pvt. Ltd, IPG Mediabrands
04.2006 - Current
Diploma - Advertising And Public Relations
Welingkar Institute of Management Development