Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Key Academic Projects
Internship
Timeline
Generic
ABHIJEET SINGH

ABHIJEET SINGH

Gurgaon

Summary

Dynamic Associate Business Director with Wavemaker, skilled in audience analysis and consumer journey mapping. Proven track record in developing data-driven strategies that drive business growth and enhance client confidence. Adept at training teams and fostering collaboration, leveraging tools like TGI and GWI to deliver impactful media solutions.

Overview

13
13
years of professional experience

Work History

Associate Business Director (Strategy)

Wavemaker
Gurgaon
05.2022 - Current
  • Worked on Clients like L'Oréal, Sun Pharma, Mother Dairy, Paytm, Pernod, Perfetti
  • Developing Media Strategies and converting ideas into concrete tasks and delegating tasks to appropriate departments and individuals
  • Driving Provocative Planning module into the Media Strategies for the Brands
  • Deriving appropriate insights for the Brand strategy using WM propriety tool kits/products like Architect, Momentum Consumer journey, Unlock, Transform, Brand Asset Valuator
  • Developing, Training and Coaching brand media teams with tools and products to help build a modular and flexible way of working tailored to provoke business growth.
  • Developed data-driven strategic recommendations to support business development initiatives.
  • Developed detailed audience personas using tools like TGI, Audience Origin & GWI data to sharpen pitch relevance and messaging.
  • Embedded audience insight into pitch decks to demonstrate deep consumer understanding and build client confidence.
  • Mapped consumer journeys and brand touchpoints to design solutions that align with audience motivations and pain points.
  • Conducted sessions on Provocative planning tools like Source of Growth, Budgeting & Category/Brand understanding
  • Worked on Annual Operating Plan (AOP) development for Reckitt brands, aligning business goals with marketing strategy, consumer insights, and competitive landscape.
  • Delivered strategic brand planning through successful Connexions sessions, driving media, creative, and business alignment for key product portfolios.
  • Influenced key decisions on media investments, innovation focus, and campaign strategy through strategic input in AOP and Connexions forums.
  • Also, worked on Reckitt (Business/Planning Team) for 10 months starting 1st June 2023 till Mar 2024 on Interim Basis as it was a Newly Acquired Account.

Media Group Head (Planning)

Initiative
Gurgaon
07.2014 - 04.2022
  • Prepared media planning for brands like Info edge (Jeevansathi.com, 99acres.com, Naukri.com and Shiksha.com), Hamdard and KRBL(India Gate Basmati Rice).
  • Two main areas where generally the duties fall are: Preparation:
  • Working with the client and the account team to understand the client's business objectives and advertising strategy
  • Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns
  • Making decisions on the best form of media for specific clients and campaigns
  • Undertaking research and analysing data using specialist industry resources
  • Identifying target audiences and analysing their characteristics, behaviour and media habits
  • Presenting proposals, including cost schedules, to clients Implementation:
  • Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
  • Working with colleagues, other departments and media buyers either in-house or in a specialist agency
  • Making and maintaining good contacts with media owners, such as newspapers, magazines and websites
  • Managing client relationships to build respect and trust in your judgement
  • Proofreading advertisement content before release
  • Maintaining detailed records
  • Evaluating the effectiveness of campaigns in order to form future campaigns.

Area Executive (sales)

ITC
Chandigarh
10.2012 - 06.2014
  • Responsible for Primary and Secondary Sales
  • Handling Dealer & Distribution Network
  • Channel Management
  • Giving regular feedback and information of our brand performance and competitive activity
  • Contribution to Local Activities
  • Supervise a team of Sales Officers
  • Responsible for general co-ordination, scheduling of activities and orientation
  • Insuring field discipline
  • MIS and DSR reports
  • Launching of innovative products for staying in the market
  • Placing the products in retail outlets for consumer benefit
  • Prime importance is held by the primary and secondary sales.

State in Charge of Haryana and Punjab for Home-to-home Promotion Activity

ITC
04.2012 - 09.2012
  • Looking after the day-to-day activities carried out by the team and ensuring that the target given to them is achieved
  • Co-ordinating with the other agencies to help ensure that the work is carried out smoothly
  • Ensuring more methods of improving the team performance.

Intern

ITC
Chandigarh
01.2012 - 01.2012
  • Maximizing the potential of nontobacco products in the convenience channel.
  • Worked as a management trainee in ITC.
  • The project included the task of managing the related distributor and retailers, finding out the areas/facilities causing dissatisfaction among customers regarding same segment, and to find out the ways to improve those areas/ facilities so that the company's amount can be fully utilized for this segment.

Education

MBA - Marketing

Jaypee Business School
01.2012

B.COM - Hons.

D.A.V Panjab University
01.2010

Senior Secondary -

D.A.V New Shimla
01.2007

Higher Sec. School -

St. Edward's Shimla
01.2005

Skills

  • YUMI
  • TGI
  • IRS
  • GWI
  • MAP (ADEX)
  • Audience Origin
  • WPP Open
  • Audience analysis
  • Consumer journey mapping

Extracurricular Activities

Received first degree certificate in inter house school Cricket. Received participatory certificate from School quiz. Is an active member of college marketing group. Actively participated in cultural events in school and college.

Key Academic Projects

  • Researched on an industry given by the college (Pharmaceutical Industry).
  • Prepared a project on Management Prospective (Reliance Telecommunications).
  • Done a project on Consumer Behavior (Bournvita Malted Food Drink).
  • Leader of a group in a marketing event named JBS MALL.

Internship

ITC, Chandigarh, Chandigarh, 04/01/12, 09/01/12, Maximizing the potential of non-tobacco products in the convenience channel. Worked as a management trainee in ITC. The project included the task of managing the related distributor and retailers, finding out the areas/facilities causing dissatisfaction among customers regarding the same segment, and to find out the ways to improve those areas/facilities so that the company's amount can be fully utilized for this segment.

Timeline

Associate Business Director (Strategy)

Wavemaker
05.2022 - Current

Media Group Head (Planning)

Initiative
07.2014 - 04.2022

Area Executive (sales)

ITC
10.2012 - 06.2014

State in Charge of Haryana and Punjab for Home-to-home Promotion Activity

ITC
04.2012 - 09.2012

Intern

ITC
01.2012 - 01.2012

MBA - Marketing

Jaypee Business School

B.COM - Hons.

D.A.V Panjab University

Senior Secondary -

D.A.V New Shimla

Higher Sec. School -

St. Edward's Shimla

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ABHIJEET SINGH