ABHIJEET LABHE
Navi-Mumbai
Summary
Over 15+ years of experience in Corporate Branding & Communications Expertise in providing Integrated Marketing Communication strategies Proficient in External & Internal Communications, Public Relations, Events & Media Analytics Creative, with the ability to think out of the box, with a focus on contributing towards solutions and organizational growth
Overview
14
14
years of professional experience
Work History
India Lead – Corporate Brand & Communications
XPO India Shared Services
12.2022 - Current
- To effectively plan, develop, and manage communications initiatives that tell XPO's narrative both internally and externally
- I collaborate closely with the US-based brand & communications team
- Internally, I lead the team that creates and implements messaging frameworks that inspire and engage employees along with the channels via which important information is communicated to them.
Account Director – Banking & Financial Services Industry
Current Global India – the PR subsidiary of IPG DXTRA Group
11.2019 - 12.2022
- Strategizing PR & Marketing Communications activities for client portfolios and providing counsel to senior members of the client organization
- Providing senior level counsel on integrated campaigns, media, crisis, messaging, etc.; developing strong professional relationships with the key client representatives and developing professional relationships with journalists, analysts and key influencers
- Major Clients: Visa Inc
- Credit Suisse
- Have worked in the past with - HDFC ERGO, Experian & Sanctum Wealth Management as part of Weber Shandwick India – PR subsidiary of IPG DXTRA Group.
Lead (Senior Manager) – Marketing Communications
Aditya Birla Capital – Health Insurance
11.2016 - 10.2019
- Reporting to the Head of Marketing for the below mentioned activities
- Developed and nurtured relationship with media fraternity & internal stake holders to build a robust communications strategy (Earned, Owned & Paid)
- Budget management and allocation for partner support
- Strategizing Marketing Communications activities for the health insurance business in sync with ABG Group guidelines
- Co-ordination with the Public Relations Agency to come up with strategic PR plan and qualitative news visibility
- Create key message and news content in line with Corporate and Product identity
- Coordinated Brand Communication (ATL and BTL) and 360-degree integrated marketing campaign planning for product and brand initiatives
- Developed and implemented social media strategies for brand’s LinkedIn page
- Worked closely with internal leadership team to plan, design & execute employee branding
- Co-ordination with media (news) monitoring agency for benchmarking, trend analysis, input vs
- Output analysis, rankings etc.
Manager – Client Servicing (Media Insights, Analytics and Strategy)
Eikona Earned Media Measurement - TAM Media Research
10.2013 - 10.2016
- Assessing, monitoring, and evaluating market communications and public relation campaigns in print, television and online media
- Business development related to earned media planning, audit and advisory services for clients
- Providing strategic advice to clients or their market communication and branding
- Research on brand recall vis- a-vis competitors and interacting with Corporate Communication Heads, CMOs and CEOs at NBD meets
- Major Clients: Axis Bank, HDFC Bank, SCB, Max Life, AEGON Life, Aviva Life, Birla Sun Life, IDBI Federal, Exide Life, Axis MF, Birla AMC, ICICI PRU AMC, Kotak MF, Aditya Birla Financial Services, TATA Steel, Edelweiss, DHFL, Madura.
Senior Account Executive
20:20 MSL
02.2013 - 09.2013
- Handled three prestigious clients: netCORE Solutions, Logic Serve & Ugam Solutions
- KRAs: Strategizing PR activities for client portfolios and providing counsel to senior members of the client organization
- Providing senior level counsel on PR campaigns, media, crisis, messaging, etc.
Associate – Corporate Practice
Ketchum Sampark Pvt. Ltd. India
12.2011 - 01.2013
- Handled PR activities for Suzlon, Bombay Realty, CEAT Ltd
- Wockhardt Ltd
- KRAs: Strategizing PR activities for client portfolios and providing counsel to senior members of the client organization
- Providing senior level counsel on PR campaigns, media, crisis, messaging, etc.
Public Relations and Events Management Consultant
08.2010 - 11.2011
- Handling print media coverage of events
- Projects: Family Planning Association of India, Nariman Point, Mumbai, Training Officer
- Art of Living’s ‘Muskurayi Meri Mumbai’ initiative of January 2011
- Navi Mumbai based Center One Mall for their event Street Funk Festival
- Chinmaya Mission’s Festival of Arts named Chinmaya Naad Bindu at Kolwan, Pune
- Navi Mumbai Municipal Corporation, Public Health Department Navi Mumbai: Communications & Documentation Officer
- Handled communications of events for Sure Start Project under ‘Integrated Health & Family Welfare Society’, a project funded by PATH a Bill & Melinda Gates Foundation
- Handled the documentation of the entire project, publishing communication tools for project implementation e.g., newsletters, technical updates, promotional flyers.
Education
Bachelor of Mass Media [BMM] with specialization in Journalism -
Mumbai University, India
04.2009
Skills
- Strategic Communications
- Research & Analytics / Perception Audit
- Reputation Management / Public Relations
- Crisis Management
- Brand Management & Events
- Press Release Writing
- Marketing Analytics
- Media Relations
- Internal Communications
- Advertising Campaigns
- Brand Messaging
- Corporate Branding
Accomplishments
- PEOPLE EUREKA’ - ABSFG Eureka Awards 2015 acknowledged individuals who have gone the extra mile to win for the teams and add to the success & growth of ABSFG
- CEO’s CHOICE - RANCHO OF THE QUARTER’ – CEO of ABHICL recognized the extraordinary efforts & contribution towards the Business
Personal Information
Date of Birth: 03/22/87
Languages
English
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
India Lead – Corporate Brand & Communications
XPO India Shared Services
12.2022 - Current
Account Director – Banking & Financial Services Industry
Current Global India – the PR subsidiary of IPG DXTRA Group
11.2019 - 12.2022
Lead (Senior Manager) – Marketing Communications
Aditya Birla Capital – Health Insurance
11.2016 - 10.2019
Manager – Client Servicing (Media Insights, Analytics and Strategy)
Eikona Earned Media Measurement - TAM Media Research
10.2013 - 10.2016
Senior Account Executive
20:20 MSL
02.2013 - 09.2013
Associate – Corporate Practice
Ketchum Sampark Pvt. Ltd. India
12.2011 - 01.2013
Public Relations and Events Management Consultant
08.2010 - 11.2011
Bachelor of Mass Media [BMM] with specialization in Journalism -
Mumbai University, India
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