Abhijit Bhatnagar
Mumbai,MH
Work Preference
Job Search Status
Not actively lookingDesired Job Title
Senior Software EngineerTeam Lead / Module LeadFreelance Software DeveloperSenior Project LeadProject LeadWork Type
Full TimeContract WorkConsultingLocation Preference
On-SiteRemoteLocation: Mumbai, IN
Open to relocation: Yes
Salary Range
45000/yr - 200000/yrImportant To Me
Flexible work hoursSummary
Senior Full Stack Engineer with 20+ years across SaaS platforms, ad-tech, and WordPress products. Spent a decade owning features on a multi-tenant SaaS storefront serving thousands of resellers globally, followed by ad-tech and WordPress plugin work powering brands like Bluehost, HostGator, and Web.com. Deep PHP and JavaScript fundamentals combined with active, practical use of modern AI development tooling (Claude Code, Cursor) for shipping production code. Comfortable owning architecture decisions, reviewing and improving long-lived codebases, and leading small teams to delivery.
Overview
20
20
years of professional experience
Work History
Senior Software Engineer
Newfold Digital
02.2022 - Current
- Currently leading development on wp-module-ai-page-designer, an AI-driven page generation module producing Gutenberg-compliant block markup
- Engineered and integrated custom React components within the WordPress block editor, extending platform capabilities
- Developed WordPress plugins and modules enhancing onboarding and site-creation experiences for Newfold brands including Bluehost, HostGator, and Web.com
- Created onboarding experience for WordPress, streamlining user adoption across multiple hosting brands
- Applied AI-assisted development workflows (Claude Code, Cursor) to evaluate and refine AI-generated code for production use
Team Lead / Module Lead
Affinity Global Advertising Pvt. Ltd.
09.2019 - 01.2022
- Led module-level development on header bidding solutions, delivering features that enhanced publisher revenue and consumer engagement
- Designed and implemented an ad-serving system that efficiently fetched and displayed ads from diverse advertisers on publisher websites
- Built a custom dynamic ad-refresh solution, increasing ad inventory utilisation without degrading user experience
- Developed ad visibility product to maximise exposure while maintaining optimal page performance
Freelance Software Developer
Enterux Solutions Pvt. Ltd.
09.2018 - 08.2019
- Developed real-time chatbot platform using Node.js and Socketcluster.io to enhance user engagement
- Created CodeIgniter-based admin panels for chatbot reporting and management, improving configuration efficiency
- Collaborated with cross-functional teams to define project requirements and deliverables.
Senior Project Lead
Endurance International Group
08.2015 - 03.2018
- Maximized platform potential through system builds, code reviews, and continuous administration to support project goals
- Led priority planning and requirements gathering for new product integrations across the hosting platform
- Monitored team performance and delivered targeted training to enhance skills and elevate project outcomes
- Assisted with campus and lateral hiring to support recruitment efforts
Project Lead
Directi Web Technologies Pvt. Ltd.
07.2005 - 07.2015
- Progressed from software engineer trainee to project lead, assuming architectural ownership of PHP application server that powers product
- Designed and shipped new features, third-party integrations, and API endpoints across a long-lived, high-traffic production codebase
- Led small team in integrating new products, addressing feature requests, and enhancing performance
- Diagnosed and resolved production issues in a global SaaS environment, balancing reliability, scalability, and ongoing feature delivery
- Upgraded existing systems by amending interfaces and improving performance across the platform
- Owned development on SuperSite, Directi's multi-tenant SaaS storefront platform serving thousands of domain and hosting resellers globally
Technical Support Associate
Dell Technologies
11.2004 - 06.2005
- Delivered technical support to US-based customers for Dell desktops and laptops, facilitating structured troubleshooting to resolve issues effectively
- Provided technical support for hardware and software issues to customers.
Education
Master of Computer Applications (MCA) - Computer Science
04-2004
Bachelor of Science (B.Sc.) - Physics
04-2001
Skills
- PHP
- JavaScript
- React
- Nodejs
- TypeScript
- MySQL
- MongoDB
- REST APIs
- WordPress
- CodeIgniter
- Nextjs
- Git / GitHub
- Agile
- System Architecture
- Code Review
- AI-Assisted Development (Claude Code, Cursor)
- Team Leadership
- Requirements Gathering
- Troubleshooting
Accomplishments
- A decade owning a production SaaS storefront platform at Directi, progressing from trainee to Project Lead while keeping a long-lived codebase healthy and shippable
- Shipping AI-driven WordPress modules at Newfold using modern AI-assisted development workflows, with practical judgment on when to trust and when to rewrite AI output
- Optimised header bidding solutions at Affinity, driving measurable improvements in publisher engagement and revenue
- Led and mentored multiple development teams across SaaS, ad-tech, and WordPress contexts
Timeline
Senior Software Engineer - Newfold Digital
02.2022 - Current
Team Lead / Module Lead - Affinity Global Advertising Pvt. Ltd.
09.2019 - 01.2022
Freelance Software Developer - Enterux Solutions Pvt. Ltd.
09.2018 - 08.2019
Senior Project Lead - Endurance International Group
08.2015 - 03.2018
Project Lead - Directi Web Technologies Pvt. Ltd.
07.2005 - 07.2015
Technical Support Associate - Dell Technologies
11.2004 - 06.2005
Gujarat University - Master of Computer Applications (MCA), Computer Science
Gujarat University - Bachelor of Science (B.Sc.), Physics