Summary
Overview
Work History
Education
Skills
Timeline
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Abhijit Debbarma

Bengaluru

Summary

Seasoned product manager with 5 years of experience in product management, category management, digital marketing, and sales. Successfully led end-to-end product lifecycle, user research, and go-to-market strategies. Proficient in Agile product development, market research, business strategy, and UIUX. Demonstrated ability to drive rapid adoption and revenue growth. Passionate about crafting innovative solutions and collaborating with cross-functional teams to achieve common goals.

Overview

10
10
years of professional experience

Work History

Product Manager

Interestsave
02.2023 - Current
  • Oversaw end-to-end product lifecycle in an agile manner, from ideation through post-launch leading to successful launch of 2 new products.
  • Managed a cross-functional team of 11, including engineers, designers, marketers, to build and deliver the product on time and within budget.
  • Piloted user research initiatives, incorporating feedback into product iterations, and achieving a 50% increase in user adoption rate.
  • Led the agile development process, including sprint planning, daily stand-up meetings, and backlog management, reducing time to market by 40%.
  • Improved UI/UX based on user feedback, customer interviews, and engagement data, leading to a 25% increase in conversion rates.
  • Documented user stories, acceptance criteria, and specifications, increasing team productivity and improving collaboration.
  • Developed comprehensive go-to-market strategies, ensuring successful product launches and strong brand positioning.

Category Manager

PharmEasy
02.2022 - 10.2022
  • Handled 4 brands with a GMV of 70 Lakhs per month on different marketplaces ensuring 10% monthly growth.
  • Analyzed market data, consumer insights, and competitor activities to make informed decisions about assortment, pricing and promotions.
  • Took complete ownership of the P&L of the category, including top-line growth and bottom-line profitability, key metrics and targets such as GMV
  • Coordinated with the warehouse team to ensure timely order processing, proper packing, and stock availability resulting in customer satisfaction.
  • Managed marketing budget and created campaigns on marketplaces such as Amazon and Flipkart ensuring targeted ROI.
  • Monitored and conducted analysis of campaign performance for further optimization, reducing the advertising cost to less than 10%
  • Optimized product listings, pricing strategies, and promotional activities resulting in higher visibility, and better conversion.
  • Conducted thorough reviews of customer reviews/complaints resulting in quality improvements and product ratings.

Product Owner, Co-founder

Efforbe
06.2020 - 02.2022
  • Researched and interviewed users to understand their pain points, successfully building a product that meets their needs.
  • Designed, built, and tested an MVP, ensuring a faster market launch with minimal risk, saving 30% in development costs.
  • Improved product features based on customer engagement data and feedback, resulting in a 25% higher conversion rate.
  • Led the agile development process, including sprint planning, daily stand-up meetings, and backlog management, reducing development time and resulting in timely feature releases.
  • Designed go-to-market strategy and growth hacking techniques, resulting in profitable customer acquisition and 25% monthly growth.
  • Implemented a customer feedback loop into product iteration decisions, resulting in a 50% increase in repeat customers.

Business Development Manager

BKT
01.2016 - 12.2017
  • Reached out to potential customers via telephone, and in-person inquiries.
  • Generated market insights about competitors and customers and helped company increase market presence.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.

Co-founder

Ecommerce Platform
01.2014 - 07.2015
  • Evaluated market gaps to identify emerging opportunities, successfully reducing delivery time from 10 days to 3 days, surpassing competitors and creating significant value for users.
  • Built customized eCommerce solutions using WooCommerce, including integrating payment gateways and managing product listings.
  • Planned and executed growth strategies, reducing customer acquisition cost by 25%.
  • Developed eCommerce strategies, including website optimization and digital marketing campaigns, leading to increased sales on the platform.
  • Efficiently managed supply chains and sourced materials.

Education

MBA - Marketing And Operations

Indian Institute of Management Raipur
03.2021

B.Tech/B.E - Electronics And Telecommunication Engineering

Amravati University
08.2013

Skills

  • Product Management
  • Product Lifecycle Management PLM
  • Agile Software Development
  • Problem Solving
  • Project Management
  • Prioritization
  • User Research
  • MVP
  • Competitor Analysis
  • User Stories
  • UX UI
  • Acceptance Criteria
  • Wireframing
  • Market Research
  • Collaboration and Communication
  • A/B Testing
  • Python
  • Figma / Jira
  • Javascript
  • Machine Learning
  • Excel

Timeline

Product Manager

Interestsave
02.2023 - Current

Category Manager

PharmEasy
02.2022 - 10.2022

Product Owner, Co-founder

Efforbe
06.2020 - 02.2022

Business Development Manager

BKT
01.2016 - 12.2017

Co-founder

Ecommerce Platform
01.2014 - 07.2015

MBA - Marketing And Operations

Indian Institute of Management Raipur

B.Tech/B.E - Electronics And Telecommunication Engineering

Amravati University

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