Abhijit Meraiya
PPC Executive
Ahmedabad,GJ
Summary
A passionate PPC executive who loves to make plans to introduce products or services to the right people digitally. Able to evaluate campaigns result and optimize them, and also looking forward to an opportunity to work in a dynamic, challenging environment.
Experienced with managing and optimizing PPC campaigns to enhance client ROI. Utilizes data-driven strategies and keyword expertise to improve ad performance and drive targeted traffic. Track record of using analytical skills and strategic planning to deliver successful campaign outcomes.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
PPC Executive / Digital Marketing
iFlair Web Technologies Pvt. Ltd.
09.2023 - Current
- Managed multiple PPC accounts for various clients, leading to improved ROI.
- Managing and optimizing 15 PPC accounts with a total budget of $150,000/Month, across platforms including Google Ads, Meta Ads, and Instagram Ads, covering various campaign types such as Search, Display, Shopping, Remarketing, Video, and Performance Max
- Specialized in e-commerce campaigns, utilizing Google Shopping Ads and targeting strategies to drive product sales and increase ROI
- Created compelling ad copy to increase click-through rates and conversions.
- Continuously tested new ad formats and features to enhance campaign performance.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Optimized product feeds for Shopping campaigns, ensuring accurate product information, competitive pricing, and seamless integration with platforms like Google Merchant Center
- Implemented data-driven strategies to improve key metrics such as CTR, CPC, ROAS, and overall conversion rates across various campaign types
- Monitored campaign performance using tools like Clarity Video, Google Analytics, and Google Merchant Center, analyzing data to identify areas for improvement
- Performed landing page optimization to enhance user experience, improve page load times, and ensure strong alignment with campaign goals, increasing conversion rates and lowering bounce rates
- Handled Conversion Rate Optimization (CRO) by analyzing user behavior, testing ad creatives, A/B testing landing pages, and implementing strategies to improve conversion rates and maximize ROI
- Worked closely with sales teams to develop targeted lead generation campaigns that increased pipeline opportunities.
- Coordinated with SEO teams to align search engine marketing efforts for maximum impact across organic and paid channels.
- Provided detailed reports to clients on campaign progress, demonstrating value and transparency throughout the process.
- Trained team members on PPC tactics, fostering professional growth within the company.
Digital Marketing Executive
Spectra Technovision India PVT LTD.
01.2021 - 01.2023
- Assisted in the management and optimization of SEO to enhance organic visibility and drive website traffic
- Competitor analysis to identify opportunities and formulate effective strategies
- Managing and optimizing PPC accounts with a total budget of RS250,000/Month, across platforms including Google Ads, Meta Ads, and Instagram Ads, covering various campaign types such as Search, Display, Shopping, Remarketing, Video, and Performance Max
- Performed keyword research and analysis to identify high-potential keywords for on-page and off-page optimization
- Implemented on-page SEO improvements, including meta tags, content optimization, and internal linking, to improve search engine rankings and user experience
- Performed backlink audits, acquired high-quality backlinks, and optimized link-building strategies to improve domain authority
- Maintaining daily leads in sheet and generated reports on campaign performance, including key metrics and insights for improvement
- Handled the lead allocation process to ensure timely and efficient distribution of leads to the appropriate teams or individuals
- Maintained accurate records of lead allocation in tracking systems or sheets, ensuring transparency and accountability
- Collaborated with sales and marketing teams to prioritize high-quality leads and streamline the allocation workflow
- Assisted in the management and optimization of PPC campaigns
- Set up ad groups and ad assets to ensure high ad relevance and quality scores
- Monitored campaign performance, analyzed data, and made data-driven adjustments to improve key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
Digital Marketing Intern
Digital Sandip Academy
02.2021 - 08.2021
- Maintain & strategize PPC campaigns for various clients like DSA, Fiscon Cabs, India Bungy, Invenza
- Complete Campaign, Adgroups Setup Process - Optimize copy and landing pages for Search Engine Marketing
- Produced monthly metrics reports, as well as campaign insight reports tied to PPC campaigns
Education
Bachelor of Commerce -
L J Institute
01.2014 - 12.2014
12th Commerce - undefined
R.R.Dwivedi High school
01.2011 - 12.2011
Skills
Google Ads
Certification
Masters in Digital Marketing, DSA Institute
Toolsoperated
- Semrush
- Google Keyword Planner
- Google Analytics
- Google Search Console
- Ahrefs
- Microsoft Clarity
- Statcounter
- Zoho Campaign
- Looker Studio
- Google Tag Manager
- Google Merchant Center
Tools Operated
Google Tag Manager
Google Analytics
Google Merchant Center
Statcounter
Microsoft Clarity
Zoho Campaign
SEMrush
Ahrefs
Google Keyword Planner
Looker Studio
Google Search Consol
Timeline
PPC Executive / Digital Marketing
iFlair Web Technologies Pvt. Ltd.
09.2023 - Current
Digital Marketing Intern
Digital Sandip Academy
02.2021 - 08.2021
Digital Marketing Executive
Spectra Technovision India PVT LTD.
01.2021 - 01.2023
Bachelor of Commerce -
L J Institute
01.2014 - 12.2014
12th Commerce - undefined
R.R.Dwivedi High school
01.2011 - 12.2011
Masters in Digital Marketing, DSA Institute
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