Swati
Bangalore
Summary
Dynamic and results-oriented Public Relations Professional with 5+ years of experience in strategic communication, media relations, and digital marketing. Adept at crafting compelling narratives, building strong media relationships, and driving successful PR campaigns across industries.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior PR Executive
Communicate India
03.2023 - Current
- Spearheaded strategic PR plans for a portfolio of clients across various industries, ensuring increased brand visibility
- Developed and pitched engaging press releases and story angles, securing high-impact media coverage
- Built and maintained relationships with over 50 key media contacts and influencers
- Successfully managed high-profile events, including product launches and press conferences, increasing media attendance by 30%
- Analyzed PR campaign performance and provided actionable insights for improvement
- Mentored and guided junior team members, enhancing their professional growth
PR and Media Specialist
Taskmo
03.2022 - 02.2023
- Conceptualized and implemented innovative in-house PR strategies, resulting in a 40% growth in media coverage
- Authored and distributed press releases, maintaining a consistent cadence of communication with media outlets
- Maintained strong relationships with editors and reporters, securing multiple exclusive features
- Published India’s first gig economy report, the 'TASKMO GIG INDEX,' on a monthly basis
- Managed email marketing campaigns, achieving an average open rate of 25%
Social Media and Communication Officer
Chowkhat
07.2021 - 02.2022
- Enhanced brand presence by curating and managing the company's social media profiles
- Communicated effectively with stakeholders, driving engagement with internal and external audiences
- Boosted social media engagement by 45% through targeted content strategies
Content Writer (Intern)
Amelcs Digital Marketing Agency
08.2020 - 11.2020
- Created high-quality SEO-optimized content, increasing website traffic by 20%
Content Writer (Intern)
Adstuck Consulting Firm
04.2020 - 06.2020
- Produced engaging content for blogs and marketing campaigns
Journalist (Intern)
Prabhat Khabar
06.2018 - 07.2018
- Reported on local news stories, generating substantial readership
Journalist (Intern)
CNN Network18
06.2017 - 08.2017
- Conducted in-depth research and interviews, contributing to primetime news segments
Education
Master of Arts - Mass Communication and Journalism
Tezpur Central University
Tezpur, Assam05.2021
Bachelor of Arts - Mass Communication and Journalism
Central University of Jharkhand
Ranchi, Jharkhand05.2019
Skills
- Strategic Communication and PR Planning
- Media relations and networking
- Content writing and storytelling
- Social Media Marketing
- Event Management
- Digital Marketing Analytics
- Hootsuite
- Buffer
- Canva
- Google Analytics
- SEMrush
- WordPress
- HubSpot
- Mailchimp
- Media relations
- Press release writing
Certification
- Introduction to Modern Public Relations (Coursera)
- Introduction to Social Media Marketing (HubSpot Academy)
- Creating Consumer Value through Effective Marketing (edX)
- Basics of Search Engine Optimization (Google Digital Garage)
- Ultimate Guide to Email Marketing (Udemy)
Accomplishments
- Increased media coverage for clients by 50% in six months.
- Conceptualized and published India’s first gig economy report, setting an industry benchmark.
- Successfully managed PR for events with over 200 attendees, garnering extensive media coverage.
References
Available upon request.
Locations
- Bangalore, Karnataka, India
- Jamshedpur, Jharkhand, India
Timeline
Senior PR Executive
Communicate India
03.2023 - Current
PR and Media Specialist
Taskmo
03.2022 - 02.2023
Social Media and Communication Officer
Chowkhat
07.2021 - 02.2022
Content Writer (Intern)
Amelcs Digital Marketing Agency
08.2020 - 11.2020
Content Writer (Intern)
Adstuck Consulting Firm
04.2020 - 06.2020
Journalist (Intern)
Prabhat Khabar
06.2018 - 07.2018
Journalist (Intern)
CNN Network18
06.2017 - 08.2017
Master of Arts - Mass Communication and Journalism
Tezpur Central University
Bachelor of Arts - Mass Communication and Journalism
Central University of Jharkhand
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