ABHIJIT NATH
Business Research and Data Analyst
Summary
Experienced and results-driven professional with 15 years in Digital and Data Analytics. Proven expertise in project management, client engagement, and business intelligence. Skilled in leveraging diverse tools and platforms to drive strategic insights and optimize marketing strategies. Passionate about maximizing revenues and fostering growth opportunities. Seeking new challenges to contribute to organizational success.
Overview
20
20
years of professional experience
Work History
Multi Channel Marketing Analyst
WNS Global Services (Omnichannel Marketing| CRMBI)
08.2012 - Current
- Led key project activities including stakeholder communication, requirements gathering, estimation, planning, designing, development and testing of Dashboards to support strategic decision-making
- Delivering timely reports on Close Loop Marketing (CLM), Email Marketing, Web Analytics, Webinar/Speaker Programs along with Customer segmentation and Customer preference to optimize marketing channels
- Support in End-to-End Email Campaign launch from identification of potential target audience and Campaign analysis post Campaign Launch
- Support global team in planning, design and technical implementation of effective digital marketing strategy which enable business to improve traffic, engagement, online conversion and customer retention
- SWAT Team from Data & Analytics Team to provide requirement for upcoming sprints and set the TAT change requests
- Spearheaded the transition from Teradata to Azure Data Lake Project with- Vendor Management, Identifying KPIs, fields and creating the requirement documents for the development team
- UAT sign-off
- Supported global analytics & technical team in deployment of CLM platform for MR during secondment at SK House, London for 90 days.
Market Research Analyst
WNS Global Services (Marker Research | C&SI)
01.2009 - 08.2012
- Surveys: Conduct primary research through online survey (including closed ended questions and open ended questions) or data collected by agencies
- Designing questionnaires by understanding business problem/ requirements and critique the questionnaire
- Data analysis: Monitor data while the fieldwork is on-going, collect data and convert respondent level data to tables and developing code frames
- Conduct cross-tabulation and analyse on cleaned data using SPSS and MS Excel for closed ended questions and coding/ theme analysis for open ended questions
- Conduct significance testing and give insights
- Reporting: Prepare reports with findings from chart/ tables
- Compiling and analyzing from the data interpretations/key findings to provide strategic insights as per project requirement
- Developing, writing, and presenting strategic recommendations to projects that directly address client specific research to achieve the objective of the project
- Preparing SOPs/ training docs for key projects and conduct training sessions for team.
Assistant Engineer
UAL Industries
06.2006 - 05.2007
- Testing of signals, machines during commissioning phase
- Responsible for further automations and modifications through PLC operations
- Responsible to guide the shift supervisors, machine drivers, operators in the shift.
Indian Oil Corporation Limited
- Survey done on consumers, dealers and petrol pump attendants for finding the consumer fuelling behavior patterns.
Trainee Engineer - Internship
TATA Chemicals (Haldia Unit)
04.2004 - 06.2004
Trainee Engineer - Internship
Indian Oil Corporation Limited (Haldia Refinery)
04.2005 - 06.2005
Education
PGDBM/MBA - Marketing & Finance
IIPM, New Delhi
01.2007 - 04.2009
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LONDON SCHOOL OF ECONOMICS (LSE)
B-Tech - Electronics & Instrumentation Engineering
Haldia Institute of Technology
01.2002 - 04.2006
10+2 - undefined
Assembly of God Church School (ISCE)
Class 10 - undefined
Assembly of God Church School (ICSE)
Skills
MS Excel
Power BI Tools (Power Pivot and Power Query)
Project Management
Team Management and Client Engagement
Leading key project activities including communication with stakeholders for identifying business requirements, estimation, planning, finalization of technical / functional specifications, and quality management
Leading in design, development and testing of the Business Intelligence (BI) components based on stakeholder reporting requirements and to integrate KPIs with visuals in dashboards, reporting to help in strategic decisions
Analytics - Web Analytics Tagging Implementation - Claravine, Adobe Analytics, Webinar Analytics, Email Analytics, Campaign Analytics, Omnichannel Analytics, Personalised Experience, Customer Experience and Customer Journey Analysis, AI Implementation for Next Best Action to target HCPs, Data Science
Leading key project activities including communication with stakeholders for identifying business requirements, estimation, planning, finalization of technical / functional specifications, and quality management
Client Interaction Business Development
- Chairing conferences, stakeholder interactions through telephone/ video calls and e-mail for providing project updates and brainstorming discussions
- Presentation of analysis results to the Senior Leadership Team (SLT) of a major healthcare company. Key Audience include global directors and product heads
- Presenting clients and key external experts with proof of concept on new projects
Summer Internships
- Indian Oil Corporation Limited, Effect of Sales Promotional Schemes for increase in sales at the retail outlets for petroleum marketing companies., 04/04/08 - 05/28/08, Survey done on consumers, dealers and petrol pump attendants for finding the consumer fuelling behavior patterns.
- TATA Chemicals (Haldia Unit), Trainee Engineer, 06/22/04 - 07/21/04
- Indian Oil Corporation Limited (Haldia Refinery), Trainee Engineer, 06/21/05 - 07/21/05
Personal Information
- Father's Name: Mr. Prabir Kumar Nath
- Date of Birth: 12/21/83
Relationship Status
Married
Timeline
Multi Channel Marketing Analyst
WNS Global Services (Omnichannel Marketing| CRMBI)
08.2012 - Current
Market Research Analyst
WNS Global Services (Marker Research | C&SI)
01.2009 - 08.2012
PGDBM/MBA - Marketing & Finance
IIPM, New Delhi
01.2007 - 04.2009
Assistant Engineer
UAL Industries
06.2006 - 05.2007
Trainee Engineer - Internship
Indian Oil Corporation Limited (Haldia Refinery)
04.2005 - 06.2005
Trainee Engineer - Internship
TATA Chemicals (Haldia Unit)
04.2004 - 06.2004
B-Tech - Electronics & Instrumentation Engineering
Haldia Institute of Technology
01.2002 - 04.2006
Indian Oil Corporation Limited
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LONDON SCHOOL OF ECONOMICS (LSE)
10+2 - undefined
Assembly of God Church School (ISCE)
Class 10 - undefined
Assembly of God Church School (ICSE)