Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Abhijith Kokkirala

Abhijith Kokkirala

Business Analyst
Hyderabad

Summary

.

Overview

6
6
years of professional experience

Work History

Business Owner

KVP AGROTECH
12.2022 - Current
  • Ginning Mill Ownership and Management: Established and operated a successful ginning mill, demonstrating strong entrepreneurial skills.
  • Operational Leadership: Oversaw all aspects of ginning mill operations, including procurement of raw materials, production processes, and quality control measures.
  • Quality Assurance Management: Implemented rigorous quality control processes to ensure production of high-quality cotton lint.
  • Supply Chain Relationship Management: Established and maintained relationships with cotton farmers to ensure a consistent and reliable supply of raw materials.
  • Regulatory Compliance Collaboration: Worked closely with regulatory authorities to address compliance issues and maintain a positive relationship.
  • Customer Service Excellence: Addressed customer inquiries and concerns promptly and effectively, enhancing mill's reputation for reliability and quality.

Ad Operations Analyst

Orbit Interactive
07.2022 - 10.2022
  • Channel Selection and Customer Targeting: Deployed highly effective campaigns by identifying optimal marketing channels and target demographics through market research.
  • Metrics Tracking and Data Analysis: Derived actionable insights by tracking and analyzing key performance metrics, utilizing data models.
  • Cross-Functional Collaboration: Enhanced and Modernized promotional strategies to ensure alignment with market trends by collaborating closely with product development teams.
  • Programmatic Ad Implementation: Successfully structured and executed programmatic advertising strategies for a diverse portfolio of over 10 clients, driving enhanced campaign performance.
  • Campaign Management and Supervision: Oversaw end-to-end delivery of 180 campaigns spanning audio, display, video, and social media channels, ensuring seamless execution and optimal results.

Business Owner

Ek Dumbiryani
11.2021 - 12.2022
  • Market Research and Pricing Strategy: Established competitive pricing by analyzing market trends and seized emerging business opportunities.
  • Strategic Alliances and Partnership Development: Expanded market presence by establishing exclusive food and beverage partnerships through strategic collaborations with local businesses.
  • Efficient Inventory Management: Achieved a 0% food wastage rate by implementing rigorous inventory management practices, thereby optimizing operational efficiency.
  • Customer Satisfaction: Maintained a high level of customer satisfaction through quality control measures and responsive customer service.

Business Analyst

Zomato
03.2021 - 10.2021
  • Strategic Target Planning: Drove company wide objectives for Hyderabad team by aligning top-line and bottom-line targets.
  • Data-Driven Productivity Enhancement: Boosted productivity and enhanced decision making in Central region by collaborating with sales and logistics teams to create dashboards with hyper local data points.
  • Sales Strategy Development: Achieved a year-over-year growth of 15% in Gross Merchandise Value (GMV) by formulating quarterly and monthly sales strategies for region, leveraging diverse datasets.
  • Competitive Analysis: Achieved price and offer parity across 12,000 merchants(across 3 states) by evaluating market trends, assessing competitive landscapes, and refining current strategies.
  • Supply Chain Optimization: Achieved 80% coverage within first 15 days of Zomato Markets launch by streamlining onboarding processes and securing relevant supply through effective coordination with city leads.
  • Seasonal Sales Campaigns: Drove revenue growth and market penetration by conceptualizing and executing10 dynamic, sales-focused seasonal campaigns.

Campaign Manager

Zomato
02.2020 - 03.2021
  • Executed High-Impact Marketing Initiatives: Achieved unprecedented levels of new user acquisition and dish revenue by orchestrating highly successful inaugural Haleem Fest and setting a platform record.
  • Strategic Below the Line Activations: Improved brand presence by leading a team of 15 executives in numerous Below the Line activations at partner restaurants and corporate events.
  • Market Expansion and Dominance: Improved contribution to 30% and expanded city's market share for breakfast and late-night dining, by playing a pivotal role in strategy formulation.
  • Effective Cross-Team Collaboration: Spearheaded corporate campaigns, by leveraging F@D reach in corporate parks and collaborative efforts with team members.
  • CRM Campaign Management: Enhanced customer engagement and traction by implementing impactful CRM campaigns to promote local favorites.
  • Enhanced Delivery Efficiency: Effectively reduced overall delivery costs by collaborating with Logistics team to optimize delivery partner utility rate.
  • Exemplary Collection Performance: Achieved a remarkable 45% conversion rate, delivering highest performing collection nationwide.

Growth Manager

Zomato
07.2019 - 01.2020
  • Maximized Hyperlocal Impact: Achieved a 15% contribution to citywide orders and secured the title of Meal for One Champion by spearheading Meals for One campaign as Hyperlocal Point of Contact (POC).
  • Accelerated New User Growth: Attained a 100% increase in new users on platform within second month by directing new user growth efforts in 2 key city clusters.
  • Implemented Strategic Initiatives: Orchestrated strategic initiatives encompassing Clean-up for visibility, Rejections for fill rates, and Kitchen Preparation time, resulting in highest cuisine coverage across all meal times for various collections.
  • Revitalized Restaurants' Performance: Enhanced Gross Merchandise Value (GMV) and funnel conversion for newly onboarded and underperforming restaurants by leading multiple initiatives like designing combos and Menu 2 order. .

Account Manager

Zomato
03.2018 - 06.2019
  • End-to-End Merchant Relations and Expansion: Ensured seamless operations and customer satisfaction by managing merchant relations comprehensively.
  • Business Expansion: Oversaw onboarding and management of 350+ merchants, by being a Integral member of Launch pad team.
  • Innovative Business Model Implementation: Established sustainable operations without reliance on Z logistics by spearheading introduction of self-logs model in new locations.
  • Client Acquisition: Achieved rapid acquisition of 200+ clients for pick-up product within span of 15 days.
  • Conversion Excellence: Recognized for maintaining consistently high conversion rates across diverse range of cuisines.

Education

BBA - Business Administration

Amity School of Business
Noida
06.2014 - 2017.10

Skills

    Data Analysis

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Timeline

Business Owner

KVP AGROTECH
12.2022 - Current

Ad Operations Analyst

Orbit Interactive
07.2022 - 10.2022

Business Owner

Ek Dumbiryani
11.2021 - 12.2022

Business Analyst

Zomato
03.2021 - 10.2021

Campaign Manager

Zomato
02.2020 - 03.2021

Growth Manager

Zomato
07.2019 - 01.2020

Account Manager

Zomato
03.2018 - 06.2019

BBA - Business Administration

Amity School of Business
06.2014 - 2017.10

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Abhijith KokkiralaBusiness Analyst