Summary
Overview
Work History
Education
Skills
Certification
Awards
Hobbies and Interests
Languages
Personal Information
Timeline
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Abhijith P

Abhijith P

Bengaluru

Summary

Dynamic Partner Operations Coordinator with a proven track record at Adobe, enhancing client ROI through various strategic campaign optimizations. Proficient in DSP and data analysis, I excel in cross-functional team collaboration and creative problem-solving. Skilled in communication and Multiple platforms like DSP and Ad-Servers, I drive impactful digital advertising strategies. Passionate about driving growth and delivering measurable results in high-stakes, fast-paced environments.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Partner Operations Coordinator

Adobe
Bengaluru
06.2023 - Current
  • Campaign Management: Lead end-to-end setup and optimization of Display, Video, CTV, and Native campaigns on Adobe DSP, ensuring smooth trafficking, daily performance reviews, and implementing optimization strategies to maximize ROAS.
  • Optimization & Strategy: Developed and implemented campaign optimization strategies at the site, ad, placement, and device levels, improving CTR, and driving a 20% improvement in client ROI.
  • Audience & Insights: Built and segmented audiences through Adobe Analytics, ensuring precise targeting and improved campaign performance.
  • Publisher Operations: Managed PG and PMP deals, troubleshooting issues related to bids and impressions, and ensuring seamless integration, and running multiple test campaigns for the certification of new publishers on Adobe DSP. Monitor site mappings for impression tracking and increasing reach, conduct regular reviews of escalated creatives to ensure compliance with DSP standards, and identify any violations.
  • Reporting: Created and maintained dashboards in Adobe Analytics, visualizing spend and returns, and providing actionable insights for continuous optimization. Regular billing reports for the partners, and payments related to the publisher data.
  • Google ADX: Regular checks on PG deals' performance, pulling insights of bids lost, and handling the negotiation through the platform.

Ad Ops Executive

MIQ Digital
Bengaluru
12.2021 - Current
  • DSP : DV360 , Beeswax, Xandr, The Trade Desk and Amazon, have experience with all of this platform, familiar with the creative specification and proficient at inserting macros (such as Click, GDPR, Cashbuster, and other pertinent macros) and building pixels with variables for client GTM implementation
  • Adserver :- Sizmek , CM360 , Celtra , Polar Complete trafficking in these ad servers and setting complete campaign as per client requirements
  • Ad verification platforms (Wrapping) :- Wrapping tags in IAS (Integral Ad Science) for brand safety, geo, fraud, audience, and have worked with client-wrapped tags like MOAT and DV.
  • Creative: Have experience in working with a wide range of creatives, such as Display, HTML, Video, Audio, Native, Social, Skin, Interstitial, Interscroller, CTV, OTT, and also with third-party tags from different servers, like Adform, Flashtaking, and SeenThis.
  • Troubleshooting: Provide technical support, interact with Account Managers and Traders, troubleshoot impression and click discrepancies, address blocking issues, QA the trafficking setup, and reach out to support when necessary.
  • Other: Have good experience in trafficking new types of tags and pixel implementation, searching the platform wiki for the trafficking process, creating a trafficking process, and documenting them; QA the trafficking done by subordinates, and training them with newer requests.

Ad Operations Analyst

Responsive Media Tech Services
Bengaluru
04.2021 - 11.2021
  • Adform : Setting up ad campaigns on Adform, ad serving, and training the process to other colleagues, and QA the setup done, while also interacting with the client for clarifications and managing the client single-handedly, and responding to client queries on time.
  • Facebook : Setting up the Facebook campaigns by analysing the client requirements and setting up the different types of conversion and traffic campaigns, assigning the budgets, targeting the geographic audience, device-based targeting, age limit setup, adding keywords, and daily spend limits, and also setting up the ads for different sections of the Facebook and Instagram pages.
  • DCM (CM360) - I have also set up the campaigns in Campaign Manager, have knowledge about uploading the HTML and static creatives, creating the backup files, creating placements, time targeting, and assigning the creatives and landing pages to the setup.

Ad Operations Trainee

Responsive Media Tech Services
Bengaluru
11.2020 - 03.2021
  • Setting up ad campaigns on Adform Ad Serving by assigning the banners and setting up the optimized rotators and nested rotators, and assigning the line items and tags to the campaigns.
  • Setting up an email marketing setup using one of the client's personalised tools by checking the subject lines, format copy, creative alignment, slicing of the creative, and then mailing using the robo mail tool.

Project Internship

KPTCL(Karnataka Power Transmission Corporation Limited)
Bengaluru
08.2019 - 09.2019
  • Undergone one month of internship training on "Transmission lines" in KPTCL(Karnataka Power Transmission Corporation Limited)

Growth hacker

SLICEPAY(Garage Preneurs Internet Private Limited)
Bengaluru
04.2018 - 05.2018
  • Undergone two months of internship in "Marketing (Growth hacker)" in SLICEPAY(Garage Preneurs Internet Private Limited) were i was the campus manager for the development and informative agent for the developments and promotion of the company app

Education

Electrical and Electronics engineering - electrical and electronic engineering

Visvesvaraya Technological University
Bengaluru
09.2020

Pre-University College - PCME

Carmel Pre university
Bengaluru
07.2015

Class X - KSEEB, SSLC Board

The New Cambridge High School
Bengaluru
04.2013

Skills

  • Communication Skills
  • Creative Thinking
  • Time Management Skills
  • Critical Thinking
  • Ability to work in a team
  • Ability to Multitask
  • Microsoft Excel
  • Social Media (Facebook Ad Manager)
  • DSP (Adobe DSP, DV360, The Trade Desk, Xandr, Amazon DSP, Roku, Samsung)
  • Ad Server (Sizmek, Google CM360, Celtra)
  • Data Analysis and Reporting (Campaign Performance Analysis, ROI, Spend vs Return)
  • Creative Strategy & QA (Display, HTML5, Video, OTT, Social)
  • Ad Verification and Troubleshooting (IAS)
  • Cross-Functional Team Collaboration (Tech, Sales, and Account Management)
  • Billing and Publisher Payments (Managing PG and PMP Deals)

Certification

  • Adobe Certified Professional – Adobe Advertising DSP (Dec 2024 - Dec 2026)
  • Sizmek Ad Certification – Amazon (Oct 2022 - Oct 2023)
  • Google Ads Certifications (Display, Video, Measurement, Shopping, App Ads, etc.) (May 2021)
  • Email & Newsletter Marketing Foundations – LinkedIn (June 2021)

Awards

  • Star Performer of the Month, Responsive Media Tech Services, 06/30/21, Awarded for working on different processes and maintaining 100% accuracy and TAT.
  • Above and Beyond Spot Award, Manager, MIQ, 12/31/23, For embodying MiQ values and mentoring new employees.
  • Determination Award, Colleague, Bengaluru, 02/28/23, For displaying determination in the workplace.

Hobbies and Interests

  • Watching documentaries
  • Reading books
  • Travelling
  • Photography
  • Loves to hear stories

Languages

  • Kannada
  • English
  • Hindi
  • Telugu
  • Tamil

Personal Information

  • Place of Birth: Udupi
  • Date of Birth: 03/01/97
  • Nationality: Indian

Timeline

Partner Operations Coordinator

Adobe
06.2023 - Current

Ad Ops Executive

MIQ Digital
12.2021 - Current

Ad Operations Analyst

Responsive Media Tech Services
04.2021 - 11.2021

Ad Operations Trainee

Responsive Media Tech Services
11.2020 - 03.2021

Project Internship

KPTCL(Karnataka Power Transmission Corporation Limited)
08.2019 - 09.2019

Growth hacker

SLICEPAY(Garage Preneurs Internet Private Limited)
04.2018 - 05.2018

Electrical and Electronics engineering - electrical and electronic engineering

Visvesvaraya Technological University

Pre-University College - PCME

Carmel Pre university

Class X - KSEEB, SSLC Board

The New Cambridge High School

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