Abhijit Kaushik
Indore
Summary
Digital Marketing Manager with extensive experience at Alphawizz Technologies and AiTrillion, achieving a 150% increase in brand visibility through innovative strategies. Expertise in Google Ads and team leadership, enhancing customer engagement and optimizing conversion rates. Proven ability to deliver impactful results in competitive markets.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Alphawizz Technologies Pvt. Ltd.
07.2024 - 01.2025
- Achieved 150% increase in brand visibility through strategic digital marketing campaigns.
- Drove 50% rise in customer engagement via cross-platform initiatives on Google Ads and Meta Ads.
- Executed comprehensive strategies, resulting in 30% improvement in search ranking.
- Generated 160% increase in website traffic through targeted SEO and SEM efforts.
- Enhanced campaign performance using data-driven insights, boosting conversion rates by four percent.
- Facilitated collaboration among teams, aligning marketing efforts with business objectives for 75% increase in effectiveness.
- Identified emerging technologies through market research, contributing to 50% increase in market share within five months.
- Conducted analysis of performance metrics to provide actionable recommendations for continuous improvement.
Digital Marketing Manager
NailKnack - Press on Nails
04.2023 - 06.2024
- Streamlined e-commerce operations on Amazon and Flipkart, achieving 150% increase in order fulfillment efficiency and generating ₹431,000 in sales.
- Optimized website for on-page SEO, resulting in 85% improvement in search rankings and enhanced online visibility.
- Designed graphic elements for Amazon store and ads, elevating brand image and increasing ad engagement by 40% within five months.
- Spearheaded targeted Google Ad campaigns with optimized content, boosting brand awareness by 75% and driving ₹300,000 in sales.
- Achieved 100% increase in landing page visibility and conversions through strategic optimization efforts.
- Ensured cohesive brand image by maintaining consistency in design and marketing materials.
- Conducted keyword research to identify opportunities for improved organic search results and enhanced digital strategies.
- Analyzed campaign performance data using Google Analytics, providing actionable insights for future marketing initiatives.
Digital Marketing Lead
Reinforce Software Solutions Pvt. Ltd.
09.2021 - 09.2022
- Coordinated a team of graphic designers and SEO experts to overcome project delays, achieving 100% on-time delivery.
- Boosted brand visibility by creating engaging content for LinkedIn and Facebook, resulting in a 100% increase in user engagement.
- Launched and optimized PPC campaigns, achieving a 50% increase in visitors through Google Display and search ads.
- Implemented advanced technical SEO practices, resulting in a 70% improvement in site speed, enhancing user engagement, and reducing bounce rates by 7%.
- Developed and implemented digital marketing strategies to increase web traffic, brand awareness and generate leads.
- Designed, developed and launched landing pages that incorporated SEO best practices.
- Maintained a high level of knowledge about current industry trends in order to stay competitive.
- Evaluated advertising platforms like Facebook Ads Manager or Google AdWords for effectiveness in reaching target audiences.
- Conducted keyword research to optimize content performance on search engines.
- Optimized website design elements to improve user experience and navigation flow.
- Oversaw the development of mobile apps for iOS and Android devices to enhance customer engagement.
- Created content for websites, email campaigns and social media platforms to engage customers.
Digital Marketing Specialist
TECH DRIVEN BASIC ‘TDB.AI’
08.2020 - 09.2021
- Developed and executed digital marketing strategies, achieving 100% increase in brand visibility and 40% revenue growth.
- Boosted organic site visits by 25% through strategic SEO initiatives, enhancing conversion rates and driving business expansion.
- Increased brand awareness by 200% via social media campaigns across multiple platforms, resulting in 120% follower growth within three months.
- Enhanced engagement through targeted video content, leading to 150% rise in interactions and 75% boost in conversions.
- Achieved 250% surge in viewer engagement through compelling video content creation.
- Conducted A/B testing on landing pages, optimizing conversion rates and improving user experience on websites.
- Analyzed customer feedback and website metrics to refine strategies, generating reports on performance and ad campaigns.
- Collaborated with creative teams to produce visuals for marketing campaigns while monitoring competitor activities.
Digital Marketing Executive
DB CORP LTD ‘DAINIK BHASKAR’
Indore
01.2019 - 06.2020
- Executed data-driven SEO strategies, achieving 150% increase in site visits and 5% rise in sales.
- Implemented SMART SMO strategies, boosting site engagement with 120% increase in visits within six months.
- Enhanced social media presence by 150%, resulting in 100% growth in followers through strategic campaigns.
- Analyzed demographic data to inform marketing strategies and uncover city behavior insights.
- Increased reporting accuracy by 20% through meticulous documentation and effective communication.
- Researched innovative technologies to enhance organization's digital marketing initiatives.
- Oversaw creation and distribution of engaging content across blogs, social media, and email channels.
- Managed social media profiles, implementing strategies to elevate audience engagement and brand awareness.
Audit & Guests Relations Officer
Barbeque Nation Hospitality Ltd. HOSPITALITY LTD. ‘SAYAJI HOTELS LTD.’
12.2015 - 10.2018
- Achieved 95% guest satisfaction through effective coordination of daily hotel operations.
- Improved guest satisfaction by 75% via prompt issue resolution and proactive feedback management.
- Directed resource allocation to support project and operational needs efficiently.
- Developed comprehensive reporting system, enhancing adherence to company standards by 95%.
- Supervised staff in executing daily tasks, ensuring operational excellence.
- Led crisis management initiatives to address and resolve issues swiftly.
- Conducted performance evaluations, delivering constructive feedback to team members.
- Identified customer needs promptly, implementing strategies for improvement.
Faculty
RAJEEV GANDHI COMPUTER SAKSHARTA MISSION
01.2005 - 06.2010
- Designed and delivered engaging curricula for Advance Diploma in Computer Application and Programming, mentoring 150 students to achieve 100% course completion rate.
- Optimized curriculum and lesson plans, improving student engagement by 75% while maintaining 100% completion rate.
- Generated monthly account reports with 90% accuracy, supporting informed decision-making and driving revenue growth.
- Streamlined mail operations, reducing delivery times by 50% and enhancing overall efficiency.
- Enhanced documentation processes for faculty and students, decreasing information gaps by 50% and increasing knowledge retention by 30%.
- Increased student engagement by 40% through innovative lesson planning and hands-on activities.
- Achieved a 95% satisfaction rate among students and colleagues, demonstrating improved understanding of complex concepts through clear communication.
- Ensured proofreading and editing accuracy for all reports, maintaining brand integrity and effective messaging.
Education
Diploma In Computer Applications & Programmings - Computer And Information Systems
M.G.M. Computer Education
Indore06-2004
Higher Secondary - Physics, Chemistry & Mathematics
National Institute of Open Schooling
Akshay Academy, Indore01.2019
High School Diploma -
M.P. Board
New Golden H. Sec. School03-2005
Skills
- Google Ads management
- Google Analytics and Tag Manager
- Search engine optimization strategies
- Social media marketing and management
- Content marketing and creation
- Graphic design skills
- E-commerce strategy and marketing
- Digital marketing expertise
- Pay-per-click advertising
- Brand management and development
- Market research techniques
- Team leadership and collaboration
- Audience engagement strategies
- Conversion rate optimization
- Digital advertising platforms proficiency
- Marketing strategy formulation
- Keyword research and analysis
- Online branding strategies
- Mobile marketing tactics
- Revenue generation techniques
- App marketing strategies
- Competitor analysis skills
- Strategic planning and execution
- Marketing automation tools proficiency
- Email marketing campaigns management
Languages
Hindi
First Language
English
Proficient (C2)
C2
Projects
AiTrillion website SEO implementation
Feb 2025 - Ongoing
In today's digital landscape, continuous improvement is key, with the initial audit setting the groundwork; this project focuses on executing advanced optimizations for the AiTrillion website. The project's core is to transform data-driven insights into tangible improvements that elevate organic performance and user experience. In just three months, we have successfully gained 89 organic sign-ups, demonstrating the effectiveness of our optimization strategy
Key activities include
- Enhancing on-page elements—refining title tags, meta descriptions, and updating high-priority content to improve search rankings.
- Implementing performance strategies to boost page load speed and overall site responsiveness.
- Enriching content with conversion-focused tactics that drive engagement and generate quality leads.
- Continuously monitoring outcomes using Google Analytics, Search Console, and SEMrush, with regular A/B testing to iterate based on real-time data.
- This initiative bridges strategic digital marketing with technical SEO enhancements, ensuring AiTrillion’s online presence remains robust and ahead of emerging trends.
Tools and Platforms Used: - WordPress: for website design and development
- Google Analytics: to monitor website performance and user behavior
- Google Ads and Search Console: for targeted traffic acquisition and site monitoring
- Google Tag Manager: to streamline tracking and performance metrics
- Meta Business Suite: for running and managing effective social media campaigns
- SEMrush: for comprehensive SEO analysis, keyword research, competitor analysis, content marketing, PPC campaign management, and website auditing
- Ahrefs: for backlink analysis, keyword research, site audits, rank tracking, and competitive research, with a strong focus on backlink data
Skills: SEO Audits · Google Analytics · Google Tag Manager · SEMrush · WordPress
______________________________________________________________
Enhancing Digital Reach for Ask My Astrologer
Jul 2024 - Jan 2025 Jul 2024 - Jan 2025
Associated with Alphawizz Technologies Pvt. Ltd.
I took charge of the digital strategy for Ask My Astrologer as a Digital Marketing Manager, focusing on both search engine optimization (SEO) and social media optimization (SMO) to enhance the platform's online presence.
Key Contributions:
- SEO-Friendly Roadmap: Conducted in-depth keyword research and planned optimized service pages to boost organic traffic.
- Structured the website with SEO best practices, ensuring improved visibility on search engines.
Website Development:
- Designed and built the website from scratch using WordPress, showcasing my expertise in WordPress and Shopify.
- Ensured the website was user-friendly, mobile-responsive, and performance-optimized.
Social Media Optimization:
- Developed and executed an SMO strategy to strengthen brand visibility on Facebook and Instagram.
- Managed and optimized social media campaigns using Meta Ads and Business Suite to engage the target audience.
- Created engaging content, including posts, Stories, and interactive elements, to drive follower growth and interaction.
Tools and Platforms Used:
- WordPress: For website design and development.
- Google Analytics: To monitor website performance and user behavior.
- Google Ads & Search Console: For targeted traffic acquisition and site monitoring.
- Google Tag Manager: To streamline tracking and performance metrics.
- Meta Business Suite: For running and managing effective social media campaigns.
- SEMrush: For comprehensive SEO analysis, keyword research, competitor analysis, content marketing, PPC campaign management, and website auditing.
This project reflects my ability to integrate SEO, SMO, and technical expertise into a cohesive strategy that drives measurable results. By combining these skills, I successfully increased the platform's visibility, engagement, and overall growth.
Tools and Platforms Used:
- WordPress: For website design and development.
- Google Analytics: To monitor website performance and user behavior.
- Google Ads & Search Console: For targeted traffic acquisition and site monitoring.
- Google Tag Manager: To streamline tracking and performance metrics.
- Meta Business Suite: For running and managing effective social media campaigns.
- SEMrush: For comprehensive SEO analysis, keyword research, competitor analysis, content marketing, PPC campaign management, and website auditing.
Skills: Web Development · Google Search Console · Link Building · Web Content Optimization · Facebook Ads · A/B Testing · B2B Marketing · Google Analytics · SEO Copywriting · Social Media Optimization (SMO) · Meta Ads & Business Suite · Web Content Writing · Search Engine Optimization (SEO) · Google Ads · Google Tag Manager · Wordpress Development · Google Ads Management · Social Media Marketing · Keyword Research · Paid Search Strategy · Website Building · Facebook Marketing · Whatsapp Marketing · SEMrush · Digital Marketing Strategy
______________________________________________________________
NailKnack - Press On Nails Project
Apr 2023 - Jul 2024Apr 2023 - Jul 2024
As a Digital Marketing Manager with 15 months of working with NailKnack - Press On Nails, I specialize in e-commerce optimization and growth, primarily for NailKnack, an innovative brand in the press-on nails sector. My expertise encompasses managing operations across multiple platforms like Amazon and Flipkart while leading SEO strategies that significantly enhance website visibility and search rankings. Proficient in graphic design, I create compelling visual content that strengthens brand image and boosts user engagement.
Tools and Platforms Used:
- WordPress: For website design and development.
- Google Analytics: To monitor website performance and user behavior.
- Google Ads & Search Console: For targeted traffic acquisition and site monitoring.
- Google Tag Manager: To streamline tracking and performance metrics.
- Meta Business Suite: For running and managing effective social media campaigns.
- SEMrush: For comprehensive SEO analysis, keyword research, competitor analysis, content marketing, PPC campaign management, and website auditing.
Skills: Link Building · Web Content Optimization · Facebook Ads · E-commerce Optimization · Amazon store · A/B Testing · Bid Management · Shopify · Google Analytics · Amazon ads · Web Content Writing · Pay Per Click (PPC) · Search Engine Optimization (SEO) · Campaigns · Google Ads · Google Tag Manager · Amazon store · Web Content Writing · Keyword Research · Analytical Skills · Amazon ads · Amazon Seller Central · Amazon A+ Product Listings · Organization Skills · Paid Search Strategy · E-commerce Growth · Pay Per Click (PPC) · Organic Search · Marketing Strategy · E-commerce Growth · Marketing Leadership · Branding & Identity Marketing · SEMrush · Digital Marketing Strategy · Amazon Seller Central · E-commerce SEO · E-commerce Optimization
Hobbies and Interests
- Trekking & Hiking
- Internet Surfing
- Computer Gaming
Certification
- LinkedIn Content and Creative Design, 09/01/24, 09/30/26
- LinkedIn Marketing Labs LinkedIn Marketing Strategy, 09/01/24, 09/30/26
- LinkedIn Marketing Fundamentals, 09/01/24, 09/30/26
- The Ultimate SEO Training 2022 – SEO For Wordpress Websites, 10/01/21, No Expiration
- Facebook Ads & Facebook Marketing MASTERY 2022, 11/01/21, No Expiration
- Ultimate Google Ads Training 2021, 12/01/21, No Expiration
- Flipkart Advertising Certification, 01/01/21, No Expiration
- Digital Marketing Certification, 09/01/18, No Expiration
- VIDEO & AUDIO STREAMING AND EDITING, 01/01/10, 12/31/11
- AUTO CAD & TALLY, 01/01/04, 12/31/05
Affiliations
Passionate about trekking and hiking, I have completed several national expeditions In 2019, I participated in a 15-day certified trekking program in Mollem National Park, Goa, organized by the Youth Hostels Association of India (YHAI)
Accomplishments
Key accomplishments
Group leadership recognition – YHAI national trekking expedition, 2019
Appointed as the official group leader of 30 members, Group GT-2, during the national-level YHAI expedition, recognized for maintaining discipline, ensuring group safety, and handling legal and logistical responsibilities throughout the journey
- Successfully managed end-to-end coordination with jungle camp leaders and authorities in a challenging 15-day trek through Mollem National Park
- Received specialized survival and safety training in lifeguard rescue, snake bite response, and jungle survival from Drishti Lifesaving, Department of Tourism, Government of Goa
- Demonstrated leadership under pressure, managing real-time decision-making, emergency preparedness, and team morale in high-risk conditions
Timeline
Digital Marketing Manager
Alphawizz Technologies Pvt. Ltd.
07.2024 - 01.2025
Digital Marketing Manager
NailKnack - Press on Nails
04.2023 - 06.2024
Digital Marketing Lead
Reinforce Software Solutions Pvt. Ltd.
09.2021 - 09.2022
Digital Marketing Specialist
TECH DRIVEN BASIC ‘TDB.AI’
08.2020 - 09.2021
Digital Marketing Executive
DB CORP LTD ‘DAINIK BHASKAR’
01.2019 - 06.2020
Audit & Guests Relations Officer
Barbeque Nation Hospitality Ltd. HOSPITALITY LTD. ‘SAYAJI HOTELS LTD.’
12.2015 - 10.2018
Faculty
RAJEEV GANDHI COMPUTER SAKSHARTA MISSION
01.2005 - 06.2010
Diploma In Computer Applications & Programmings - Computer And Information Systems
M.G.M. Computer Education
Higher Secondary - Physics, Chemistry & Mathematics
National Institute of Open Schooling
High School Diploma -
M.P. Board
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