Abhik Chanda
Gurgaon
Summary
Seasoned media professional with extensive experience in integrated media, trading, and communication planning. A proven leader in driving strategic partnerships, revenue growth, and innovation across digital and traditional media platforms. Expert in delivering impactful media solutions across FMCG, Auto, Handset, and E-commerce sectors by leveraging data, creativity, and strategic insight.
Overview
20
20
years of professional experience
Work History
National Head, Agency Relations
IndiaDotcom Digital
09.2022 - Current
- Leading strategic partnerships, agency relations, and revenue growth initiatives across the Zee Media Digital network.
- Driving business development and expanding advertiser and agency collaborations across key categories.
- Spearheading integrated sales strategies aligned with network goals to ensure consistent KPI achievement.
- Strengthening the agency ecosystem to enhance digital market share and long-term partnerships.
- Overseeing client alignment, campaign planning, and market intelligence to support shadow revenue targets.
General Manager
MediaCom (WPP Media)
02.2022 - 09.2022
- Directed trading and investment strategy for North region, maximizing efficiency and competitiveness.
- Managed strategic media partnerships across FMCG, Auto, and Ecommerce sectors.
- Collaborated with national leadership to synchronize pricing, forecasting, and yield management with business objectives.
- Facilitated agency-client collaboration to support data-driven decisions and negotiation improvement.
- Mentored regional teams on investment excellence and market intelligence to achieve KPIs.
- Cultivated innovative solutions to enhance client value delivery and service quality.
- Analyzed performance metrics to optimize strategies across various categories.
- Strengthened relationships with key stakeholders to drive alignment and growth initiatives.
Senior Investment Director & National Centrum Head
MediaCom (WPP Media)
11.2018 - 02.2022
- Steered media investments and developed strategy for key northern clients, delivering quantitative KPIs.
- Launched the Centrum (Central Planning Unit) nationally during the pandemic, driving operational synergy.
- Created regional benchmarks for content, partnerships, and media efficiency based on deep market insights.
- WPP Media
Investment Head, Team Airtel
GroupM (WPP Media)
12.2016 - 10.2018
- Directed media buying and investment strategy for Airtel's ₹350 Cr portfolio across TV, digital, and integrated platforms.
- Established cost-efficient buying frameworks that enhanced ROI and generated savings against market benchmarks.
- Aligned planning and buying objectives with Airtel's brand and business KPIs through strategic collaboration.
- Negotiated substantial media deals, introduced innovative buying tactics, and bolstered GroupM's competitive market position.
Investment Director
Maxus India (WPP Media)
07.2013 - 12.2016
- Managed negotiations, media buying, and investment strategy for clients including Hero MotoCorp, Hero Cycles, Shopclues, and Monte Carlo.
- Maximized ROI while building strong relationships with key stakeholders across various categories.
Associate Business Director
GroupM (WPP Media)
07.2012 - 06.2013
- Spearheaded media strategy for product launches and brand growth at Nokia.
- Conducted competitive analysis to guide new business development initiatives.
- Drove client acquisition through strategic market insights and targeted campaigns.
Business Group Head
Maxus India (WPP Media)
07.2010 - 06.2012
- Managed major media launches, optimizing budgets for ROI growth across Nokia Xpress Music and E-series.
- Led strategic planning for media initiatives, enhancing financial performance and audience engagement.
Business Manager
Maxus India (WPP Media)
07.2008 - 06.2010
- Executed media planning and competitive analysis for mobile phone campaigns targeting entry-level consumers.
- Directed campaign execution to maximize reach and effectiveness in market engagement.
- Analyzed competitive landscape to identify trends and inform strategic decisions.
- Collaborated with cross-functional teams to ensure alignment on campaign objectives.
Business Executive
Maxus India (WPP Media)
04.2006 - 06.2008
- Executed comprehensive market research to identify target demographics and trends.
- Formulated media plans that aligned with campaign objectives and budget constraints.
- Ensured seamless execution of campaigns through effective coordination and monitoring.
Education
MBA - Advertising & Media Management
EMPI Business School
01.2006
Bachelor of Commerce -
Sambalpur University
Skills
- Media Buying & Planning
- Strategic Partnerships & Revenue Generation
- Marketing Communications
- Business Development & Client Strategy
- Market Research & Intelligence
- Digital Transformation & Media Innovation
- Team Leadership & Mentoring
Hobbies and Interests
- Sports
- Travelling
- Cooking
- New Gadgets
Languages
- English
- Hindi
- Bengali
- Oriya
Timeline
National Head, Agency Relations
IndiaDotcom Digital
09.2022 - Current
General Manager
MediaCom (WPP Media)
02.2022 - 09.2022
Senior Investment Director & National Centrum Head
MediaCom (WPP Media)
11.2018 - 02.2022
Investment Head, Team Airtel
GroupM (WPP Media)
12.2016 - 10.2018
Investment Director
Maxus India (WPP Media)
07.2013 - 12.2016
Associate Business Director
GroupM (WPP Media)
07.2012 - 06.2013
Business Group Head
Maxus India (WPP Media)
07.2010 - 06.2012
Business Manager
Maxus India (WPP Media)
07.2008 - 06.2010
Business Executive
Maxus India (WPP Media)
04.2006 - 06.2008
MBA - Advertising & Media Management
EMPI Business School
Bachelor of Commerce -
Sambalpur University