Abhilash M

• Present, Executed marketing programs across variety of brands and businesses. Working at both account and brand level to implement and activate digital media campaigns: inclusive of building segments, forecasting and booking media placements, building media recommendations, and assisting in crafting insights based on media campaign performance.
• Owned media strategy across Health, Beauty, Essentials, and Pets Categories and ensured campaigns are set up for success.
• Managing, delegated, and working on day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc.
• Identifying target audiences, and analyzing their characteristics, behavior, and media habits.
• Defining key metrics and working with insights team to build deeper insights into media plans and optimization opportunities.
• Providing informed point of views on recommendations and opportunities on media strategies and tactic.

Honors and Awards

• Marketing Champ Award

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• Trafficking and Management of different platforms such as GAM, CM 360, TTD, Facebook, Instagram, Snapchat and Pinterest Develop and execute strategic initiatives, such as personalized marketing campaigns and social media strategies to drive brand awareness, customer engagement and revenue growth.
• Worked on End-to-end process of Ad-operations starting from Campaign Set-up, Ad trafficking, Campaign QA, Screenshots, Campaign delivery and Optimizations, Campaign performance Analysis, Reporting and Troubleshooting with Creatives.
• Setting up the advertising campaigns in O&O and External platforms as a part of managed services team within the SLA and include measurement tracking implementation and finance/billing operational support.
• Versatile in various aspects of display, mobile and video advertising.
• Worked as POC for special event campaigns like Cyber Monday, Thanksgiving Day and Black Friday.
• Training newly joined members on entire process and getting them kick started.
• Managing Team performance for Error free output.

Honors and Awards

• Director Award.
• Consistent Performer Award.
• Record Breaker.

• Ensure proper set-up and execution of digital ad campaigns.
• Manage day to day of campaigns including setting up targeting presets, adding/ adjusting placements, trafficking in Programmatic DSP, campaign optimization, and ensuring all campaign's deliver in full against mutually agreed upon success KPI's and IO parameters.
• Work on request assigned by clients and deliver them on given TAT with 100% quality.
• Booking Campaign, Traffic and QA all ad campaigns (Gifs/Jpegs, Video Ads, 3rd party redirect tags).
• Provide Mid & End of campaign reports and screenshots to client.
• Quality Check- Performing Quality Check for trafficking of sub ordinates and coordinate and ensure task is completed with Quality.
• Daily management includes trafficking, pacing reports, optimization, and campaign monitoring and reporting of ad campaigns.
• Expertise in Amazon Workflow for various market like CA, UK, US, FRITES, JP.

Honors and Awards

• I got promoted from L2 to L3 on April 2018.
• Employee of month L9 Award October 2018.
• Master Mind – Quality Award.
• Monthly Props – Awarded with 02 Monthly PROPS Award.