Abhilasha Singh

• Lead content strategy and program development for flagship events such as INK Women and INK Salons, curating sessions that align with audience interests, brand goals, and emerging industry trends.
• Design and produce a range of marketing collateral—brochures, production decks, Canva presentations, flyers, and campaign materials—to enhance event visibility and audience engagement.
• Develop compelling event narratives and thematic campaigns, identifying and onboarding high-impact speakers to drive thought leadership and reinforce brand storytelling.
• Manage relationships with high-profile stakeholders, including government officials, CXOs, and industry leaders, ensuring smooth coordination and impactful presence at events.
• Collaborate cross-functionally with marketing, design, and production teams to deliver cohesive visual identity, consistent messaging, and high-quality content across all platforms.

• Led marketing and partnerships for a B2B SaaS startup in the HR tech and talent intelligence space, driving brand awareness, customer acquisition, and strategic growth.
• Built and managed high-impact partnerships with HR solution providers, industry associations, and tech platforms, contributing to a 35% increase in market penetration and revenue.
• Spearheaded branded events and content-driven initiatives (webinars, summits, and panel discussions) to generate leads, nurture industry relationships, and position the company as a thought leader.
• Owned the full event marketing lifecycle—from concept and content curation to speaker coordination, sponsorship outreach, and end-to-end execution.
• Collaborated closely with sales and product teams to create tailored co-marketing campaigns, support partner enablement, and develop go-to-market strategies for new offerings.
• Drove pipeline growth by leveraging events, partnerships, and targeted outreach, with a focus on mid-market and enterprise HR decision-makers.
• Conducted in-depth market research and competitor analysis to identify sales opportunities, fine-tune messaging, and support strategic planning.

Reason for leaving: Relocated to Bengaluru, India.

• Launched and scaled a skincare e-commerce brand, integrating digital and experiential marketing strategies to drive customer acquisition and brand loyalty.
• Designed the brand’s website end-to-end, ensuring an intuitive user experience, cohesive visual identity, and optimized product discovery.
• Led the conceptualization and execution of pop-up events and brand activations, creating immersive experiences through live demos, expert sessions, and interactive workshops.
• Built strategic partnerships with beauty brands, influencers, and wellness experts to enhance brand credibility and expand market reach.
• Managed end-to-end event logistics, including venue selection, vendor coordination, and on-ground execution to deliver seamless brand experiences.
• Executed digital marketing campaigns across social media, email, and influencer channels to promote events and products, significantly increasing reach and engagement.
• Developed storytelling and content strategies aligned with emerging skincare trends to deepen customer connection and drive brand differentiation.

• In-charge of editorial selection and interview line-up's of Fortune 500 companies
• Day to day administration, troubleshooting, and maintenance of the connected Salesforce platform
• Support the continued build-out of key reports and dashboards, data administration, and integrity upkeep
• Responsible for conducting C-level executive Interviews from across the world
• Providing end to end solution to our clients and their channel partners
• Generating revenue through support sales
• Exceeding multiple monthly targets by 15-20% in the past year
• Built long-term trusting relationships with clients to achieve ultimate client retention