Abhilash Changarangath
Gurgaon
Summary
Dynamic Senior Vice President at Publicis Media with a proven track record in strategic media planning and client relationship management. Spearheaded global media strategies, driving innovation and efficiency across diverse markets. Expert in data-driven decision-making, fostering cross-functional collaboration to enhance performance and achieve significant revenue growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Vice President- Head Of Media(Global)
Publicis Media
Gurgaon
10.2023 - Current
- Develop and execute a global media strategy that aligns with the organization's business goals.
- Drive innovation in media planning, buying, and optimization across markets.
- Identify new business opportunities, partnerships, and areas for expansion in media delivery.
- Provide leadership in navigating evolving media landscapes, including digital transformation and AI emerging trends.
- Oversee end-to-end media operations to ensure efficiency, scalability, and effectiveness.
- Establish and enforce best practices, governance, and performance benchmarks for global media teams.
- Drive automation, AI-driven insights, and technology integration to optimize media processes.
- Ensure seamless execution and delivery of campaigns across markets with minimal disruptions.
- Serve as a senior point of contact for key clients, ensuring satisfaction and alignment with their business objectives.
- Work closely with regional and local media teams to ensure consistent service delivery and strategic alignment.
- Collaborate with internal stakeholders, including creative, data analytics, and strategy teams, to enhance media effectiveness.
- Drive revenue growth, cost efficiencies, and profitability in media delivery operations.
- Establish KPIs and performance metrics to measure success and continuously optimize media investments.
- Provide leadership in budgeting, forecasting, and resource allocation for global media initiatives.
- Managed a multi-million dollar media budget across the globe, servicing 200+ clients and overseeing 2300+ FTE across all digital platforms + Offline Media.
- Oversaw a team structure with direct reports including one VP, four AVP, and 18 Directors.
- Publicis Global Delivery
Head of Performance
Group M
Kuala Lumpur
01.2021 - 09.2021
- Provided strategic advice to leadership teams and senior management on digital transformation, contributing to Trust-wide initiatives and development activities at a senior level.
- Led digital transformation through complex service delivery to Group M Agency, continuously improving effectiveness and impact.
- Led resource planning, management, reporting, and coordination of projects/initiatives to deliver change in line with availability and business requirements.
- Ensured best practices and processes across the digital team for consistent project delivery.
- Developed ongoing plans for delivery activities and managed allocated resources to ensure team met committed tasks.
- Led digital planning, including New Business and allocation of staffing resources.
- Oversaw financial aspects of team including Billing, budgeting, and budget review.
- Managed 80-member Performance teams, creating team identity and culture, and setting standards and procedures.
Digital Partner
Group M- Openmind
Manila
02.2020 - 01.2021
- Spearheaded thought leadership initiatives by promoting the adoption of innovative digital strategies across brands through a strategic combination of consumer insights and technological advancements.
- Facilitated the appreciation and utilization of new and existing digital platforms through interactive workshops and sessions.
- Formulated and executed tailored digital strategies and multi-channel communication programs for clients, resulting in the development of profitable, enduring customer relationships.
- Led the implementation of Global Learning Agendas in collaboration with key partners and stakeholders to drive continuous growth and innovation within the organization.
Head of Ecselis
Havas
Gurgaon
08.2017 - 02.2020
- Spearheaded the development and implementation of a comprehensive digital performance strategy for Havas Media in India, transforming the Digital Marketing Unit.
- Led a team to execute integrated campaign activations across all channels, including ATL and BTL, through performance operations in PPC, SEO, Social, Native Content, Digital PR, Digital Partnerships, Performance Display, Lead Generation, and Email.
- Collaborated closely with programmatic teams to deliver cohesive and integrated plans.
- Enhanced technology and platform capabilities to optimize tracking and monitoring of all Paid, Owned, and Earned initiatives, resulting in expanded digital acquisition budgets and increased client satisfaction.
Business Director, Manager Exchange, Business Executive
Group M
Gurgaon
03.2008 - 07.2017
- Lead for Planning, Strategy, Product and Process Control.
- Responsible for driving top line growth for Digital clients in North as a market.
- Develop a SEM, Paid Social and Programmatic strategy for the clients/pitches.
- Working knowledge on SEO.
- Understand client objectives, category/competitive trends for various product categories.
- Hands-on campaign integration on DFA, Omniture SC tagging, Google Analytics with tracking performance & make appropriate changes for higher returns.
- Working on Bid management tools like Marin, DART, DFA, Google analytics code/goal, Omniture and keywords research to showcase market trends.
- Account management for large search clients. Ability to steer client review meetings on regular basis.
- Regular Interaction with Google, Facebook, Twitter & Yahoo account managers for initializing new and sustaining existing accounts with new development tools/technology.
- Work closely with publisher partners to elevate industry standards in-line with client needs.
- Ability to manage large teams on SEM for effective optimization of the campaigns.
Education
Business Management -
Delhi Institute of Management Studies
Delhi, Delhi06.2007
Skills
- Strategic media planning
- Media operations management
- Client relationship management
- Resource allocation
- Cross-functional collaboration
- Partnership development
- Data-driven decision-making
- Process improvements
- Global operations
- Cross-functional communication
- Team leadership
- Digital marketing expertise
- Crisis communication management
Certification
Management Essentials, Harvard Business School, 05/01/23
Hobbies and Interests
- Exploring distant lands
- Capturing moments
- Music
- Every kind of sports
Timeline
Senior Vice President- Head Of Media(Global)
Publicis Media
10.2023 - Current
Head of Performance
Group M
01.2021 - 09.2021
Digital Partner
Group M- Openmind
02.2020 - 01.2021
Head of Ecselis
Havas
08.2017 - 02.2020
Business Director, Manager Exchange, Business Executive
Group M
03.2008 - 07.2017
Business Management -
Delhi Institute of Management Studies