Overview
Summary
Work History
Education
Skills
SoftwareEngineer

Abhilash Pattanaik

SME-Process Specialist
Gurgaon

Overview

3
3
Languages
7
7
years of professional experience
17
17

Educations

12
12

Marketing Automation Skills

Summary

Marketing Professional with Master's degree in Marketing 6.5+ years of experience in B2B Marketing eager to work with top clients. Bringing a deep understanding of Product and Services domains to implement innovative marketing strategies to meet business objectives.

Work History

SME-Process Specialist

Infosys BPM Ltd
Gurgaon
11.2022 - Current
  • Managing Email marketing automation campaigns for one of the largest assets management company in the world.
  • Leading the digital & marketing automation projects from initiations to completions with team of 6 resources of AMRS. Working closely with Marketing Stake holders of AMRS and LatAm.
  • Profound knowledge in Marketing & Email automation platforms like (Oracle Eloqua, Salesforce Pardot, Mailchimp, Sendgrid, etc.)
  • Handling queries and give resolution on project management tool JIRA.
  • Handling B2B strategic trigger campaigns, nurture campaigns and BAU Campaign of different stakeholders.
  • Handling Promotional email campaigns for existing clients, warm Leads by using Marketing & Email automation platforms like (Oracle Eloqua, Salesforce Pardot)
  • Automate email flow chart for trigger & nurture Complex campaigns, (welcome event invite campaigns, Promotional emails newsletter, Brand awareness/ Events newsletter, Emails with CTA & Follow-up emails, etc.)
  • Performed quality assurance checks on transactions and account actions to assess compliance with state and federal regulations.
  • Collaborated with team to define business requirements for organizational processes, achieve productivity standards, and adhere to accuracy standards.
  • Prioritized initiatives to increase success rates of strategic projects consist of New Lead generation, Customer retention.
  • Developed production techniques and production processes to meet customer and organizational needs.
  • Deploying end-to-end marketing email campaigns, Nurturing leads as well, including A/B multi-variant testing, to drive qualified traffic. Support the execution of automated email work flow.
  • Performing A/B testing campaigns on subject-line and contents to ensure maximum engagement. And utilizing Motiva AI STO for maximum traction.
  • Analyzing campaign results using Power BI and Oracle Eloqua Insight Analytics dashboards for better strategy.
  • Contribute to the email strategy and hands on execution of campaigns while closely tracking and analyzing customer engagement activities.

​Marketing Specialist

MSys Technologies Pvt Ltd
Pune
03.2021 - 11.2022
  • Working as CRM Specialist to perform CRM Admin related Tasks like creating User profile giving them permission.
  • Creating CRM reports, dashboard, prospects and assign to sales team.
  • Performing daily CRM tasks and ensuring data enrichment in CRM.
  • Sharing Weekly, Monthly and Quarterly reports and performance reports to higher managements.
  • Working along with IT, Finance and HR team if we get any issues related to CRM or onboarding of vendor
  • Performing secondary market research to support marketing campaigns by using Sales Navigator, Zoominfo, Skrapp, etc.
  • Capturing potential prospects throughout secondary research platforms. Conducting Data Validation using validation tools.
  • Analyzing Series of Funding data of respective funded companies and industries using Power Bi. Creating responsive dashboard (Bar, Pie, Funnel..etc).
  • Handling Email campaigns in Mailchimp, Develop and manage digital templates(HTML).
  • Driving different marketing mailing campaigns, Nurturing leads as well, including A/B multi-variant testing, to drive qualified traffic. Support the execution of automated email work flow.
  • Handling Promotional email campaigns ( Email-newsletters) for existing Leads, warm Leads.
  • Ensuring Quality of email work flow and email by conducting Litmus Test.
  • Automate email flow chart for campaigns, (welcome intro email, Promotional emails newsletter, Brand awareness/ Events newsletter, Emails with CTA & Follow-up emails, etc.)
  • Capturing leads by creating campaign forms in LinkedIn. Driving captured leads to marketing automation platform ( Mailchimp) for Lead nurturing campaigns.
  • Maintains database integrity for data to be used for company analytic and future strategic decision making for Marketing.
  • Conducting external researches and implementing web tools like (Hoovers, Zoom-info, Crunch-base, Owler, Inside-View, Bloomberg etc..) to create accurate market research reports for understanding industry/market trends to run marketing campaigns.
  • Capturing leads by creating campaign forms in LinkedIn. Driving captured leads to marketing automation platform ( Mailchimp) for Lead nurturing campaigns.
  • Profound knowledge in Marketing & Email automation platforms like (Salesforce Pardot, Zoho CRM, Mailchimp, Sendgrid, etc.)
  • Strong working knowledge of Microsoft 365 and Google marketing platforms.

Associate Lead Research Executive

Ceptes Software pvt ltd
Banagalore
01.2020 - 10.2020
  • Conducting secondary research to build prospect Databases for marketing campaigns.
  • Maintains database integrity for data to be used for company analytic and future strategic decision making for Marketing.
  • Conducting different types of research programs which includes various social media platforms and other Salesforce related channels to gain appropriate contacts for effective prospecting.
  • Capturing leads by creating campaign forms in LinkedIn.
  • Perform reporting as required on data accuracy, quality to gather all detailed understanding of target account including industry and other verticals. Analyzing data with data visualization tool (Power Bi).
  • Monitored data and made adjustments to marketing campaigns, resulting in 20% increase in sales.
  • Utilize external research & implementation tools (LinkedIn Sales Navigator, App-Exchange, Discover Org etc.
  • Implement data cleansing initiatives within SFDC to reduce duplicates and erroneous information.
  • Conducting Email campaign with Salesforce Pardot.
  • Creating digital/ responsive (HTML) templates for campaign.
  • Execute engagement studio campaign for nurturing process.
  • Ensuring the QA of email deliverability and shared documents.
  • Testing Email response by conducting A/B Testing.
  • Creating email nurturing flowchart to automate email campaigns (without Goal/ Goal).
  • Experience in Marketing automation platforms like Salesforce Pardot, Zoho CRM & etc.

Market Research Analysts

Trigent Software Pvt Ltd
Banagalore
07.2017 - 10.2018
  • Conducting secondary market research to support the Business Expansion and Marketing department.
  • Measuring effectiveness of marketing strategies.
  • Researching on Marketing searching habits of consumers, Preparing reports and presenting findings or results to the internal client
  • Find proper Prospects, handling prospects through emails, handling email campaigns, and generating leads to develop business for company
  • Secondary Research on events in North American Market
  • Profound knowledge in (LinkedIn Sales navigator,Hoovers, Crunchbase, etc..)
  • Tracking real-time markets by using various types of online resources
  • Using internal and external resources to grow prospect database
  • Providing accurate data for marketing activities
  • Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment

Education

MBA - Marketing and Human Resource

Biju Patnaik Institute of IT AndManagement Studies
Bhubaneswar
08.2014 - 12.2016

Bachelor of Commerce - Management

Nayagarh Autonomous College
Nayagarh, OR
06.2011 - 02.2014

Skills

    Oracle Eloqua

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Abhilash PattanaikSME-Process Specialist