Abhimanyu Bhatia
Merchandising Manager
New Delhi
Summary
Results-driven Merchandising Lead with extensive expertise in consumer durables, retail management, and data-driven merchandising strategies. Proven ability to scale business operations nationwide, optimize product placements, and enhance revenue through strategic planning and cross-functional collaboration. Skilled in leveraging market trends, data analytics, and stakeholder engagement to achieve business objectives and sustained growth.
Overview
6
6
years of professional experience
7
7
Certifications
2
2
Languages
Work History
Regional Merchandising Lead
Reliance Retail
05.2023 - Current
- Managed national merchandising operations, driving top-line growth and margin deliverance through strategic inventory management, trend identification, and data-driven product placement decisions.
- Improved fill rates by addressing MOQ issues, reducing lead times, and educating vendors on company SOPs to enhance stock availability and boost operational efficiency.
- Refined assortment and reduced obsolete inventory, achieving a 21% reduction in excess stock levels through strategic merchandising initiatives.
- Conducted nationwide store audits to enhance displays, understand regional demand, and tailor assortments, resulting in a 17% increase in quarterly sales.
- Collaborated with cross-functional teams to execute theme-based campaigns, increasing category visibility and sales.
- Expanded product portfolios across 650+ stores by introducing new brands and strategies, achieving a 60% YOY sales growth.
Key Account Manager
Faber
11.2021 - 05.2023
- Achieved YOY growth of 49% (Croma) and 107% (Reliance Digital) by developing targeted account strategies and implementing impactful promotional campaigns.
- Analyzed extensive sales data to identify performance gaps, improving stock turn rates by 18% across accounts.
- Delivered weekly structured reports to senior management, enhancing forecast accuracy by 15%.
- Enhanced underperforming regions through process training and structured frameworks, leading to a 25% increase in regional productivity.
Area Sales Manager
Faber
11.2019 - 10.2021
- Drove 60% YOY business growth in Punjab through strategic channel development and distributor partnerships.
- Established three exclusive brand shops, increasing market reach and boosting regional sales by 25%.
- Onboarded new distributors for upcountry markets, resulting in a 20% rise in market penetration.
- Implemented tailored go-to-market strategies, driving a 30% increase in revenue.
Senior Sales Executive
Faber
10.2018 - 11.2019
- Specialized in B2B sales within the construction industry, achieving a 30% increase in project engagement.
- Developed sales pipelines and executed go-to-market strategies, securing 20+ new accounts and driving a 25% growth in revenue.
- Monitored and refined sales approaches, boosting sales efficiency by 18%
Education
MBA - Marketing Management
CHITKARA BUSINESS SCHOOL
Rajpura, India 04.2001 -
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
ARMY INSTITUTE OF TECHNOLOGY
Pune, India 04.2001 -
Skills
- Retail Merchandising: Product Assortment Planning, Inventory Optimization, Pricing Strategies
- Market Research: Competitive Benchmarking, Data Scraping, Customer Behavior Analysis
- Strategic Planning: Sales Forecasting, Go-to-Market Strategies, Supply Chain Management
- Sales & Business Development: Pipeline Development, Institutional Sales, Key Account Management
- Stakeholder Engagement: Corporate Communications, Supplier Negotiations, Team Management
- Microsoft Power BI, Excel, PowerPoint
- Data Scraping, Competition Benchmarking, Retail Data Analysis
- Leadership, Problem Solving, Strategic Thinking, Communication
Certification
Analyzing and Visualizing Data with Microsoft Power BI
Timeline
Regional Merchandising Lead
Reliance Retail
05.2023 - Current
Analyzing and Visualizing Data with Microsoft Power BI
02-2023
Key Account Manager
Faber
11.2021 - 05.2023
Key Account Management
05-2021
Sales Forecasting
05-2021
Area Sales Manager
Faber
11.2019 - 10.2021
Senior Sales Executive
Faber
10.2018 - 11.2019
Introduction to search engine Optimization
09-2018
Optimizing a website for Search
09-2018
Customer Analytics
08-2018
Introduction to Data Analysis Using Excel
08-2018
MBA - Marketing Management
CHITKARA BUSINESS SCHOOL
04.2001 -
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
ARMY INSTITUTE OF TECHNOLOGY
04.2001 -
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